Beta

Lorenzo Martini

Data Analyst

Dailymotion

Technologies

Insights artist, transforming data into visually stunning masterpieces of knowledge.

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

Dailymotion | May 2023 - Present

Insights Data Analyst

N/A

Vestiaire Collective | Feb 2022 - Sep 2022

Business Performance Data Analyst

• Streamlined the reporting model for the company’s weekly global performance review and monthly forecasting, decreasing by one-third the time spent on the activity • Developed a methodology to assess the cannibalisation rate of vouchers to rationalise the company’s spending, implemented it through Python, SQL, and Excel (6.6 mln € estimated savings potential for 2022) • Created a forecasting model for the Marketing team through Python, SQL and Tableau to assess the performance of each subchannel for sales, new buyers, new depositors, traffic and the number of orders

Bloomberg LP | Jun 2021 - Sep 2021

Sales & Analytics Summer Intern - European Buyside Majors

• Liaised with the European Majors Sales team focusing on the Swiss market • Developed a Python algorithm to optimise the allocation of the workers’ schedule for the Analytics advanced PORT department • Got in touch with more than 120 clients a week over 3 weeks to pitch Bloomberg’s Equity Index offering and secured 12 meetings

Procter & Gamble | Oct 2020 - Jan 2021

Analytics & Insights - Consumer Market Knowledge Intern

• Increased by 6% the company’s sales for homecare products for a client’s proximity stores in areas above 50 thousand inhabitants in Northern Italy • Developed an interactive dashboard in Power BI for the commercial team based on 5M data points to follow up on trends in the Italian market

Penno Advertising sas | Sep 2016 - Oct 2016

Strategic Marketing Analyst

• Supervised the B2C communication strategy during the development of advertising projects for FCA, Maserati and Assicurazioni Genarli SAS • Sent invoices to the clients after the completion of the projects • Developed of Iveco's internal campaign aiming to reduce melanoma risk among the workers in the manufacturer's factories • Developed and pitched the copies for the launch of the new Maserati's Quattroporte models Granlusso and Gransport • Post-produced the images for the 2017 Iveco Defence's calendar • Assisted the team during the creation of the 2017 FCA's event VillageInFesta

My Education

Take a look at my formal education

Master in Management ESCP Business School | 2022

Bachelor's degree, Public Relations & AdvertisingUniversity of Westminster | 2018

Exchange Semester, Media and Communication ManagementMacromedia University of Applied Sciences | 2017

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