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María García de la Torre

María García de la Torre

Business Intelligence Analyst



My Portfolio Highlights

My New Course

Introduction to SQL

My New Track

SQL Fundamentals

My New Workbook

Sleep Health and Lifestyle

Senior Business Intelligence & Commercial Insights professional who excels in delivering impactful, actionable analysis that drives commercial growth in competitive, fast-paced markets.

My Work

Take a look at my latest work.


Introduction to SQL


Introduction to SQL


Sleep Health and Lifestyle

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

Vodafone | Aug 2019 - Sep 2022

Senior Integration Programme Manager

Leading governance and delivery support for technology integration programme of Liberty Global’s (LG) European assets, post Vodafone’s €18.4bn acquisition of LG and during period of centralisation - Operating across 3 business areas, 14 countries and 2 senior executives’ areas; establishing governance for financial, legal, governance, procurement and technology workstreams - Acting as 1 of 5 managers across programme: forecast to deliver value creation of €6bn in capex synergies and €1.5bn in revenue synergies, underpinned by service extension/change - Managing indirect reports across subworkstreams; engaging with group and country level stakeholders, such as technical engineers, software developers, commercial/technology directors, to oversee project delivery for fixed network and mobile offers across 12 countries - Mapping integration projects against Vodafone & LG’s transitional service agreement, identifying inconsistencies and communicating service changes to operating companies - Ensuring delivery of KPIs: resolving legal/contractual and commercial issues, managing project costs and governance decks, and meeting target of completion ahead of forecast
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Vodafone | Apr 2016 - Jul 2019

Senior Strategy and Business Analyst

Promoted to senior group role maximising convergent and fixed business in €13bn EMEA division - Operated as influential strategy partner to both Head of Strategy and Commercial Director - Conducted European broadband coverage strategic analysis, leading to +60m new homes - Provided insights, analysis and data sets to underpin growth strategies; across 3 year period organic growth and M&A grew customer base by 12m users and revenue grew by €7.5bn - Set up range of benchmarks and analysis for best practice identification; developed methodology for measuring profitability to optimise market specific commercial offers

Vodafone | Oct 2015 - Mar 2016

Strategy and Business Analyst

Group role optimising convergent and fixed business across 9 European markets and New Zealand - Led definition and execution of sales benchmark analysis; this identified commercial opportunities for converting fixed mobile offers to convergent offers - Presented results of benchmarking, leading to cross-market best practice and tangible actions related to new products and sales distribution to correspond to strategy - Supported leadership decision-making for sales strategy and defined distribution plan - Instructed non-fixed markets on selling strategy for fixed products, broadband and TV - Worked with head office/in-market stakeholders to enable optimal, validated collated data

ONO | May 2013 - Sep 2015

Senior Sales & Marketing Analyst

Senior commercial role focused on fixed and mobile business, delivering €1.2bn annual revenue - Evaluated opportunities, such as customer acquisition, new convergent proposition and 24 hour portability after regulatory change within Spain - Led definition, creation and tracking of student and early win-back campaign, leading to +20% in customer product retention and +10% in customer acquisition - Analysed customer life cycle, leading to set up of telephone sales team targeting convergent customers, as well as implementation of initiatives to convert non-convergent customers - Defined internal commercial KPIs and scorecard; also specified external marketing scorecard - Specified and implemented new processes and metrics to comply with updated regulations

ONO | Aug 2006 - Apr 2013

Marketing Analysis Team Leader

Managed 4 team members; focused on performance of commercial activity and decision support - Collaborated with finance, product, services and customer value management teams to identify requirements for reports, analysis and data warehouse/business objects development; highlights include data analysis to drive development of customer credit score check for acquisition tool, in order to mitigate fraud and facilitate tailored commercial offers - Defined and delivered data/analysis requirements to drive data warehouse design and implementation, and establishment of new mobile products, including convergent offer - Coordinated alignment of technical and commercial areas with reporting and targets - Managed virtual technical and commercial team to implement new commissioning system - Led data warehouse integration project post-merger between ONO S.A.U and Auna Tlc - Designed and rolled out implementation of sales scorecard to support marketing/acquisition directorate, to drive optimal acquisition strategies across channels, products and segments

ONO | Jan 2005 - Jul 2006

Marketing Analyst

Sales & marketing team role focused on performance of commercial activity and decision support - Led 4 technical and commercial team members, to implement new commissioning system - Delivered ad-hoc analysis and research to assess impact/opportunity of market trends

My Education

Take a look at my formal education

BSc Sociology in SociologyUniversidad Española a Distancia | 2033
Executive Programme in Business Intelligence in Business IntelligenceEOI Business School | 2012
BSc Mathematics in MathematicsUniversidad Complutense de Madrid | 2000

About Me

María García de la Torre

Data passionate looking for a work related with analysis and data. Willing to learn and go the extra mile

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