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Mark Gould

Mark Gould

Senior Associate, Digital Analytics

Material | Hoboken, NJ

Technologies

My Portfolio Highlights

My New Course

Introduction to Python

My New Course

Introduction to Python

Data virtuoso, transforming raw numbers into a masterpiece of understanding.

My Work

Take a look at my latest work.

course

Analyzing Data in Tableau

course

Intermediate SQL

course

Intermediate R

course

Intermediate Google Sheets

course

Intermediate Python

course

Analyzing Data in Tableau

My Certifications

These are the industry credentials that I’ve earned.

Other Certificates

Coursera Google Business Intelligence Specialization

Coursera Google Data Analytics Specialization

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to SQL
Introduction to R
Intermediate Python

My Work Experience

Where I've interned and worked during my career.

Material | Sep 2025 - Present

Senior Associate - Digital Analytics

Designed and maintained automated BI dashboards (Power BI, Looker) and reporting solutions to track digital marketing performance, enabling stakeholders to monitor campaign KPIs, attribution metrics, and ROI across multiple channels. Analyzed paid search, display, social, and programmatic campaign data to identify optimization opportunities that improved conversion performance and media efficiency. Evaluated customer journey and marketing funnel performance using cloud- based analytics platforms, delivering insights that informed lead generation strategy, attribution modeling, and campaign planning. Partnered with marketing, media, analytics, and engineering teams to develop measurement frameworks, implement campaign tracking strategies, and standardize performance reporting across accounts. Delivered executive-level reporting and presentations, translating complex datasets into actionable insights and strategic recommendations for clients and senior stakeholders.
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SOLVE(D) | An IPG Health Company | Oct 2024 - Aug 2025

Analyst, Analytics/Insights

Insights for all indications: Extracted, cleaned, and validated large datasets from marketing, CRM, and media platforms, ensuring data integrity and consistency across analytics workflows and reporting deliverables. Developed and maintained interactive dashboards (Looker, Tableau, and Domo) enabling stakeholders to track campaign KPIs, marketing performance, and operational metrics in real time. Utilized Google Analytics, Adobe Analytics, and DCM to evaluate website traffic, digital media delivery, and audience engagement trends across integrated marketing campaigns. Integrated insights from media, social listening, website analytics, and CRM systems to uncover trends and deliver data-driven recommendations for campaign and audience optimization. Implemented and maintained digital tracking architecture using Google Tag Manager, UTM frameworks, and third-party pixels, supporting accurate campaign measurement and attribution. Translated complex analytical findings into executive-ready PowerPoint presentations and performance reports, communicating key insights and benchmarks to senior stakeholders and cross-functional teams.

TMA (The Marketing Arm) | Oct 2023 - Oct 2024

Analyst, Impact Strategy

Culture you can count on: Partnered with cross-functional teams supporting enterprise clients including Goodyear and American Airlines to analyze social media campaign performance and implement optimization strategies, increasing engagement rates by 3 percentage points. Developed monthly, annual, and ad-hoc performance reports and dashboards, transforming social and campaign data into actionable insights and strategic recommendations for client stakeholders. Led team adoption of OKR performance frameworks for high-budget marketing initiatives, aligning campaign KPIs with business objectives and strengthening performance tracking and accountability.

PetPlate | Jun 2021 - Oct 2023

Associate Data Analyst

Doggy-driven decision making: Designed and maintained Looker dashboards tracking 30+ operational KPIs, enabling real-time visibility into key departmental performance metrics and supporting data-driven decision-making across teams. Managed end-to-end ETL data pipelines, integrating disparate data sources into a centralized analytics database that powered 50+ high-usage dashboards and improved accessibility of business intelligence across the organization. Architected data workflows and automated weekly sales reporting across multiple retail channels including Amazon, Chewy, independent partners, and DTC subscription platforms, providing leadership with consolidated insights on revenue trends and channel performance.

Hand & Stone Massage and Facial Spa | Jan 2013 - Mar 2018

Massage Therapist

N/A

My Education

Take a look at my formal education

Bachelor of Arts - BA, EnglishMontclair State University | 2011

About Me

Mark Gould

Current experience as a Data Analyst creating dashboards with Looker and managing ETL pipelines. Skilled with SQL, Excel, and learning more Python.

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