Beta

Marko Šunjka

Manager

Continental

Technologies

My Portfolio Highlights

My New Course

Introduction to Python

My New Workbook

Competition - HR Analytics in Tableau

My New Course

Introduction to Python

Data ambassador, bridging the gap between numbers and human understanding.

My Work

Take a look at my latest work.

course

Introduction to Python

course

Intermediate Python

DataLab

Competition - HR Analytics in Tableau

course

Introduction to Python

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python

Intermediate Python

Courses

Introduction to Python

Intermediate Python

My Work Experience

Where I've interned and worked during my career.

Continental | Jul 2023 - Present

Marketing Campaign Manager

> Holistic management of Europe-focused marketing campaigns to optimize product, service, and system positioning. > Development and execution of engaging, interactive brand-building plans across various channels, targeting customer activation and conversion. > Improvement of performance channel efficiency through data-driven methodologies, analyses, and measurements. > Support in the design and development of a holistic, insight-based Funnel Management, Statistic & Tracking, Analytics system for comprehensive end-2- end process from lead qualification to Sales. > Proficiency in KPI strategies including design, implementation, monitoring, measurement, and analysis, coupled with the ability to drive KPI understanding within the organization. > Data-driven definition of the best go-to-market strategies through discovery experiments and overcoming challenges related to KPI implementation. > Use of Google Analytics 4, Google Tag Manager and other relevant software to monitor user behavior and enhance tracking configurations across various platforms including Google Ads and Facebook Ads. > Design and execution of revenue-increasing, customer-focused Omni- Channel campaigns leveraging Marketing Automation Software, CRM, and sales team insights for Serbia and Croatia markets. > Creation and launch of automated lead generation campaigns for Serbia and Croatia markets in collaboration with headquarters and agencies. > Management of campaign scalability and performance of marketing activities, including SEO & SEA measures for optimized positioning, rankings and conversions. > Coordination with and between external agencies, service providers, and internal departments for smooth, efficient processes.

Continental | Apr 2022 - Present

Employer Branding Specialist

N/A

Continental | Jun 2021 - Apr 2022

Employer Branding Intern

> Close work with HR to ensure impactful and engaging job ads > Conducting social media audits, interval competition analysis, company reviews analysis, campaign and post success analysis > Creating and encouraging employee advocacy > Creating internal documents (posters, translations, presentation design…) > Creating ads for the Facebook platform > Defining and driving the EVP, target audience, channel strategy and content strategy for the R&D center > Ensuring company profiles copy and information were kept up-to-date and on brand (i.e. Linkedin, Joberty, HelloWorld) > Ensuring that the candidate communications are using the right voice, are engaging and visually in line with Continental’s brand > Extensive usage of photo and video editing software (Figma, Photoshop CC, Premiere) > Participation in coordinating a single brand within different industries > Participation in development of concepts and in the implementation of strategic projects in Employer Branding in Continental’s Plant and R&D center in Novi Sad > Pitched ideas from EB insights to improve candidate and employee experience > Planning, preparation and implementation of communication strategies and posts on social media > Stimulating internal communication and employee involvement in Continental’s social media posts > Support to the HR administration

PetZone | Feb 2021 - May 2021

Marketing and Sales

Designed the digital marketing strategy; designed the partial visual identity and implemented multiple successful online marketing campaigns on the Instagram platform. Designed and implemented job postings. Marketing activities: designed the digital marketing strategy; designed the partial visual identity and implemented multiple successful online marketing campaigns on the Instagram platform. Designed and implemented job postings. Daily participation in the B2C channel. Created a training manual for the new sales staff

Nestlé | Jun 2020 - Jul 2020

Student Intern

Nestle's Summers's Cool online project. Designed for participant to gather practical knowledge in Sales, Finance, PR, E-Commerce, Marketing, Digital marketing and Demand Planning. In doing so, participants are expected to develop solutions in international and interdisciplinary teams to case studies and problems that are actually present in the given industry. Six participants were carefully chosen from Bulgaria, Serbia, Romania, and Croatia.

Drug Policy Network South East Europe | Oct 2018 - Feb 2020

Junior project manager/Data Analyst

Budget analysis and monitoring in SEE Analytical duties Data collection, analysis, visualisation and interpretation; Analysis of Ministry of Health's budget; Analysis of Excises; Systematisation of completed work regarding analysis and conceptual network; Unification of the theoretical framework and the data. Project management duties Formation of the concrete work plan; Communication and problem solving; Completed work presentation to the investors and coworkers; Publication writing; Translation.

Tim Centar | May 2019 - Jul 2019

Human Resources Intern

N/A

My Education

Take a look at my formal education

Master's degree in Advanced Data AnalyticsUniversity of Belgrade | 2024

Bachelor's degree in Industrial and Organizational PsychologyUniversity of Novi Sad | 2021

English language - C2 level , Foreign Languages and LiteraturesSchool of Foreign languages and Informatics "Provida Futuri" | 2014

About Me

Combining design & analytics to set ideas in motion.

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