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Marta Villar

Marta Villar

Data Analyst

Microsoft

Technologies

My Portfolio Highlights

My New Course

Introduction to Python

My New Course

Introduction to Python

Insights curator, unlocking the power of data for strategic advantage.

My Work

Take a look at my latest work.

course

Introduction to SQL Server

course

Introduction to Python

course

Intermediate Python

course

Introduction to SQL Server

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to SQL
Intermediate SQL
Intermediate Python

My Work Experience

Where I've interned and worked during my career.

Microsoft | Nov 2020 - Present

Market Insights & Analytics lead for Western Europe

Responsible for driving the market strategy analysis for SaaS, IaaS & PaaS products across 14 countries in Western Europe. Working closely with leadership teams to identify new opportunities in the market through data, and help drive campaigns that generate demand and revenue growth in conjunction with other Product Marketing Managers and Go to market managers. Key Responsibilities: - Develop and implement product marketing strategies together with Product leaders to drive awareness, adoption, and revenue growth for SaaS, IAAS & PAAS products through data - Conduct market research to identify new trends, customer needs, and competitive threats. - Collaborate with cross-functional teams including sales, product management, and engineering to ensure product positioning and messaging is aligned with customer needs and market trends. - Conduct quarterly meetings with leadership teams across 14 countries to present the state of the business vs market trends and competitors strategy using data analysis - Contribute to fiscal year planning by conducting in-depth market analysis, identifying new investment opportunities and potential threats while considering competitors data and market trends
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Ericsson | Apr 2019 - Jan 2020

Business Data Scientist

- Commercial analytics/Dashboard creation for top management. Pricing and discount performance analytics. - Development of machine learning based models to predict outcomes of ongoing negotiations and increase upselling. - Leading automatization efforts of the internal commercial process. - Creation of ETL procedures to process large amounts of data for multiple business units and areas.

Uniplaces | Jan 2019 - Jan 2020

Master Thesis Project

Development of an internal project aimed at enhance commercial performance through and improved offer to clients with Machine Learning

Siemens Healthineers | Jun 2016 - May 2017

Accounting Trainee

Main responsible for the accounting in Austria and Switzerland; involved in closing monthly accounts and preparing several reports to the concerned countries; Completed tasks assigned in the respective stages of the accounting program

CBRE | Jun 2015 - Jul 2015

Summer Internship at Consulting and Research department

Contributed to the update of their market data base: supported the production of marketing documents for buildings under transaction

My Education

Take a look at my formal education

Master Degree in Information Management, Business Intelligence and Data MiningNOVA IMS Information management school | 2019
Ruby on Rails Development , Computer Programming Le Wagon | 2018
Undergraduate in Business and Administration Católica Lisbon School of Business and Economics | 2016
Bachelor's Degree, Business Administration and Management Universidad de Buenos Aires | 2014

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