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Matheus Santos

Matheus Santos

Data Analyst

AddSales

Technologies

My Portfolio Highlights

My New Course

Introduction to Python

My New Course

Introduction to Python

Algorithm aficionado, dancing with equations in the realm of possibilities.

My Work

Take a look at my latest work.

course

Introduction to SQL

course

Introduction to Python

course

Intermediate Python

course

Introduction to SQL

My Certifications

These are the industry credentials that I’ve earned.

Other Certificates

Coursera Google Data Analytics Professional Certificate

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to SQL
Intermediate SQL
Intermediate Python

My Work Experience

Where I've interned and worked during my career.

ADDSALES | May 2023 - Present

Data Analyst - LATAM & EMEA

Generating Leads through Marketing Campaigns to clients in LATAM, EMEA, and other regions/countries. • Performing ad hoc analysis to project forecast scenarios for leads volume, selling rate, ROI, etc. • Formulating the mix of media channels for leads acquisition (Meta Ads, Google Ads, Bing Ads, TikTok Ads, etc.). • Developing and maintaining dashboards (Power BI). • Implementing ETL (Extract, Transform, Load) processes. • Using APIs for data consumption. • Performing data cleaning. • Creating prototypes (Figma).
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Avengers Agency | May 2022 - Dec 2022

Marketing Specialist - Infrastructure, Integration and Automation Pipeline - USA

Responsible for operationalizing sales funnels that generated over U$ 10,000,000.00. • Creation of sales funnels • Marketing infrastructure • Automation • Page building • Data metrics

MS Consultoria | Mar 2022 - Present

Business Intelligence Consultant

We carry out projects that deliver results to our clients through Data. • Understanding business problems in collaboration with the business area; • Task prioritization and Agile methodologies (Scrum); • Prototyping (Figma, Excel); • Data Mapping; • ETL (SQL, Pentaho, Power Query, SSIS); • Relational Databases (MySQL, PostgreSQL, SQL Server); • Dashboard Development (Power BI, Tableau, Data Studio - Looker); • Key Performance Indicators (KPIs) and Objectives and Key Results (OKRs) development; • Validation and testing; • Documentation and preparation of Dashboard usability manuals; • LGPD (Brazil's General Data Protection Law) and Gamification.

Mentalidade Empreendedora | Jun 2019 - Feb 2022

Customer Success Manager

I managed a portfolio with thousands of clients and developed CRM strategies that generated over R$ 300,000 MRR (Monthly Recurring Revenue). I created an internal product to enhance clients' results - a monitoring system that helped generate over R$ 330,000.00 in revenue for them, driving revenue expansion for the company through upselling and cross-selling. Responsibilities: • Promoting customer satisfaction • Customer relationship management • Retention • Customer experience • Product demonstrations for clients • Follow-ups with clients • Organizing internal and external events • Managing projects, tasks, schedules, budget, and resources • Leading meetings and providing support to the team • Assisting teams in overcoming any barriers • Product and service management (creation, development, innovation, analysis, UX) • Shaping and maintaining the product culture within the team Stack: Active Campaign, Clickfunnels, Elementor, Google Data Studio, Google Analytics, Hotmart, Integromat (Make), Pabbly, Wordpress, Zapier.

Tech Info Cabo Frio | May 2018 - May 2019

Sales Representative

My greatest sales achievement at Tech Info Cabo Frio was providing a quote for a 3D project computer, resulting in a single sale generating a revenue of R$ 16,000.00. My second significant accomplishment was developing the store's sales website using Wordpress and making the first online sale the store had ever made. Responsibilities: • Customer service • Selling computer parts, equipment, and accessories • Handling administrative and banking tasks • Computer repair and maintenance • Software and Operating System installation • Network assembly, configuration, and maintenance

UNOPAR - Universidade Norte do Paraná | Jun 2016 - Dec 2016

IT Technician

My greatest source of pride while working at Unopar was bringing the experience I developed in ABNT formatting rules, where I provided guidance on academic projects for students. • Computer instruction for students • Providing guidance on academic projects regarding informatics • Administrative services • Customer service • Computer repair and maintenance • Software and Operating System installation • Network assembly, configuration, and maintenance

Bit Help Soluções em Tecnologia | Nov 2014 - May 2015

IT Technician

• Software and Operating System Installation • Network Assembly, Configuration, and Maintenance • Customer Support Service • CCTV Installation.

My Education

Take a look at my formal education

Associate Degree in Data Architecture Technology, Data Processing and Data Processing TechnologyUNOPAR - Universidade Norte do Paraná | 2025

About Me

Matheus Santos

I help companies make strategic decisions using data, always thinking of ways to automate and bring innovation to processes, products, and services.

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