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Matteo Starri

Matteo Starri


Business Intelligence Manager

Sisal | Milan


My Portfolio Highlights

My New Certification

Data Analyst Professional

My New Course

Introduction to R

My New Track

R Programming Fundamentals

BI professional with a wealth of international experience (EMEA, mostly). Recently pivoted from marketing effectiveness. 3x Effie Awards winner.

My Work

Take a look at my latest work.


Dear Enzo - Ferrari


The Rooftop Match - Barilla


Data Analyst Professional


Understanding Data Science


Introduction to R

My Certifications

These are the industry credentials that I’ve earned.

Data Analyst Professional

Data Analyst Professional

Data Literacy

Data Literacy

AI Fundamentals

AI Fundamentals

Other Certificates

MITx / edX Leveraging Urban Mobility Disruptions to Create Better Cities

Google / Coursera Google Data Analytics Professional Certificate

Google / Coursera Google Business Intelligence Professional Certificate

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

We Are Social | Mar 2016 - Nov 2023

Research & Insight Director

As the world’s largest specialist social agency we’ve been delivering actionable recommendations to global clients for over 10 years. In Milan I lead a team of 10 analysts and researchers, generating insights and reporting at scale across multiple regions and over 50 forward-thinking and leading brands such as adidas, Barilla, BMW, Campari, Disney, Lavazza, Netflix and Samsung. We do this with an agnostic approach that mixes quantitative and qualitative research methodologies, spanning from etnography to social listening and sentiment analysis, from audience profiling to brand tracking, from trend analysis and cultural mapping to digital and social platform analytics and data visualization, from focus groups to online surveys, from qualitative interviews to BI programs.
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We Are Social | May 2014 - Feb 2016

Senior Research & Insight Analyst


We Are Social | Oct 2010 - May 2014

Research & Insight Analyst


FA | Nov 2009 - Apr 2014

Sports Referee

As a qualified football referee (Level 5) I operated mostly in the East and Central London areas. Successfully completed 3 Promotion schemes between 2011 and 2014. Among others, I officiated on the FA Cup, FA Vase, and was selected for the UEFA Champions Festival 2011 in Hyde Park and for the Intermediate Cup Final in April 2012, as well as for Cup Finals on the London and Kent Border Football League and Middlesex County Football League.

Lokku | Nov 2008 - Oct 2010


I was responsible for the management of the relationships with the Italian partners of property search engine nestoria.it.

Forward Publishing | Jul 2010 - Sep 2010

Social Media Consultant


We Are Social | Jul 2009 - Sep 2009

Account Executive

I was involved in two international campaigns as an Account Executive, with research and outreaching responsibilities.

Lokku | May 2008 - Oct 2008


I helped translate, launch and perform quality checks for property search engine www.nestoria.it. I then moved to a full-time position as business analyst.

AIA - Associazione Italiana Arbitri | Jan 2003 - Aug 2007

Sports Referee

I was a football referee in Italy for over 4 years. I officiated matches at both junior and senior level, at local level but also in international youth tournaments with teams such as Bayern Munich, Barcelona, Juventus and River Plate.

My Education

Take a look at my formal education

Master of Arts (MA), Digital HumanitiesKing's College London, U. of London | 2008
BA, Modern LiteraturesUniversità degli Studi di Trieste | 2007

About Me

Matteo Starri

Mod @acmilan #FuckCars Hufflepuff.

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