• Pull together timely insights storytelling and ad hoc analyses for stakeholders describing and visualizing the linear, streaming, and social audience performance of a variety of sports programming on owned and competitor networks, using third-party syndicated research platforms (Nielsen and Comscore), as well as internal digital metrics (Adobe Analytics), and social listening tools (NetBase). • Construct ad hoc reporting on digital traffic over a measured time period to owned and competitor digital properties, providing insight on different digital trends using external/internal data from Comscore and Adobe Analytics. •Update tracks in Excel of audience ratings and viewership by pulling syndicated data, and calculating a weighted average using the SUMPRODUCT function in Excel, for notable age and gender demographic breaks and comparative trends. • Provide and present recommendations for programming, content, and marketing strategy off of insights reporting, letting stakeholders know where their specific audiences will most likely be and how they will engage with our platforms. • Work closely with finance and programming to forecast the audience performance of new and existing programming. • Prepare key details of ESPN’s daily program schedules to Nielsen through Nielsen Content Link (formerly known as myEVNTS), ensuring that programming is evaluated for audience ratings.

ESPN | Dec 2018 - Jan 2021

Research Analyst, Strategic and Brand Insights

• Tracked and measured the volume and sentiment of audience conversation on social media around major programming and content, marketing campaigns, ESPN’s master brand & sub-brands, and competitor brands/ properties, using the social listening tools NetBase, Nielsen Social Content Ratings, and Shareablee. • Effectively managed, prepared, and communicated an executive summary surrounding two phases of a brand tracker survey project (1000+ respondents) for ESPN’s new ACC Network, five months pre- and post- launch, to understand audience familiarity and perception surrounding programming, content, production, marketing, and the network’s brand as a whole. • Sat on and aided in managing a five-month long brand audit project for the SEC Network involving qualitative and quantitative methods (focus groups, in-depth interviews, and an extended audience survey), which all helped to identify future areas of opportunity for stakeholders in marketing, programming, and production after the network’s fifth year of existence. • Cross trained with other members of the Strategic & Brand Insights Team by creating, fielding, and summarizing the results of a creative feedback survey, using Qualtrics, around an email marketing campaign, and also assisted in creating scatter plot visualizations in Excel from ESPN’s quarterly network ratings for audience expansion reporting.

ESPN | Sep 2018 - Dec 2018

Research Analyst, Sports & Fan Intelligence

• Performed a detailed competitive analysis of the seasonal audience performance of Formula 1 compared to other similar racing similar series on opposing networks (i.e. NASCAR, IndyCar) using Nielsen data for use by communications in a season-ending press release touting seasonal growth. • Kept trackage and benchmarked each sport’s season of how linear and streaming audiences performed in ratings/impressions on our owned networks, in comparison to competitive networks in the day part they aired in.

ESPN | Jun 2018 - Aug 2018

Digital Client Services Intern

• Assisted with the strategic coordination of multimedia assets running on ESPN’s digital display, video, and mobile advertising products, as well as helped with different inventory planning projects for use by revenue management. • Developed and presented, with a team of two other interns, a new, engaging, content initiative that ESPN could feature on its array of owned content channels.

T. Howard Foundation | Jun 2018 - Aug 2018

Intern

N/A

Stony Brook University | Aug 2017 - May 2018

Marketing Intern, Career Center

• Strategically planned and promoted clients’ events through various social media channels, using Hootsuite, to raise awareness of opportunities available to an audience of students and alumni. • Analyzed audience insights data from the Career Center’s social media accounts, using Excel, allowing the Career Center to critically measure audience engagement. • Successfully created and planned innovative and high-profile media promotions for the Career Center’s new Career Communities initiative. • Compiled and analyzed student polls using Google Forms and Excel to gauge effectiveness of media campaign outreach.

Stony Brook University | Jan 2017 - May 2018

Research Assistant, Consumers' Affiliative Processes (CAP) Lab

and calculate descriptive and inferential statistics in SPSS and Excel. • Efficiently coded qualitative data in Excel for a study on the motivations behind charitability in college students (completed ahead of schedule). • Aided professor in promoting and conducting evidence-based consumer behavioral experiments studying extraordinary experiences in individuals and groups.

Altice Media Solutions | May 2017 - Aug 2017

Pricing and Planning Intern

• Collaborated with seven other interns to present a mock sales presentation of a multi-platform media plan, for a potential client, to a team of account executives. • Developed sales tracker in Excel for ‘Net Packs’ which increased efficiency in trend, recommendation, and planning analysis for sales managers and their teams. • Created and monitored television spot inventory and pricing trackers, using Excel, for sales trend analyses. • Processed and analyzed media orders and plans for television spot distribution using media sales applications.

Stony Brook University | Aug 2016 - Dec 2016

Marketing Intern

• Produced concise and clearly written posts on Facebook group pages to target an audience of 450 college freshmen. • Created detail-oriented event flyers with Microsoft Publisher for use in Facebook and Blackboard posts. • Increased attendance for October Monthly Mixer by 29% from the year prior.

Department of Sociology, Stony Brook University | May 2016 - Dec 2016

Undergraduate Research Assistant

Aided graduate student in research on non-profit groups by reviewing and summarizing scientific literature. Used Google Sheets to create a database of statistical information collected by the UN for data analysis.

Suffolk County Executive's Office | May 2016 - Aug 2016

Constituent Relations Intern

Handled constituent calls and intake to assess their needs and/or concerns. Researched the existence of resources in the county, local municipalities, nonprofits and other sources. Captured case related data to allow for data and trend analyses.

Undergraduate Colleges at Stony Brook University | May 2016 - Aug 2016

GLS/HDV and LDS Center Staff

Was responsible for various duties, including A/V Setup, event set-up and take down, and cleaning classrooms. Collaborated with a team of co-workers in setting up and taking down events, and A/V Setup.

Undergraduate Colleges at Stony Brook University | May 2015 - Aug 2015

GLS/HDV Center Staff

My Education

Take a look at my formal education

Bachelor of Science (B.S.), Summa Cum Laude, Business Management- Marketing in Business Management - Marketing, SociologyStony Brook University | 2018

About Me

Looking to diversify my skillset through Datacamp and its many resources. Passionate about learning more on data science and analytics.

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