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Max Enrique Sequeira Garza

Max Enrique Sequeira Garza

Product Manager

Noosphera | Mexico

Technologies

My Portfolio Highlights

My New Course

Understanding Data Engineering

My New Course

Understanding Data Engineering

Implementing data-driven customer-centric strategies to generate multichannel growth.

My Work

Take a look at my latest work.

course

Understanding Data Engineering

course

Introduction to Data Quality

course

Introduction to Data Ethics

github

JobArmyKnife: Set of AI tools made to help you GET THAT JOB!

Git
article

Unlocking Data-Driven Marketing Strategies with Visplore & ChatGPT to Maximize Low-Season YOY Revenue by 183.6%: The Nicuesa Lodge case

RTableauExcel
article

Harnessing the Power of Embedded Machine Learning with Arduino

ShellRedshift
article

Achieving 132% Growth Thru Entity-Based SEO: Wain.cr success case + Data-Driven SEO Audit & Optimization Plan for Your Business

BigQuery
github

GitHub - Noospheracr/CLIMA: Real-time weather data captured via Arduino sensors tailors store offers, enhancing customer engagement and boosting sales efficiency via Twilio Segment, Databricks, AWS & Edge Impulse.

GitRedshift
course

Understanding Data Engineering

My Certifications

These are the industry credentials that I’ve earned.

Other Certificates

The AI Exchange Prompting for AI Business Operations Certificate

Direct Marketing Association Multichannel & Mobile Marketing Certificate

INCAE Business School (Costa Rica) Strategic Marketing Certificate

PMI (Project Management Institute)/ Unisys Project Management Certificate

Project Management Institute / LinkedIn Product Marketing Foundations

Project Management Institute / LinkedIn Scrum: The Basics

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to SQL
Introduction to Power BI
Intermediate SQL
Understanding Data Engineering

My Work Experience

Where I've interned and worked during my career.

Self, NicuesaLodge, Wain.cr | Jun 2023 - Present

Professional Development in Ecommerce Product & Digital Marketing

Actively pursuing full-time opportunities while leveraging time to enhance skills and contribute to impactful projects: • Upskilling in Scrum, Product Marketing Management, AI Strategy, OpenAI GPT, cloud-based ML platforms [AWS, GCP, Snowflake], Customer Data Platforms - CDPs [Twilio Segment, Rudderstack, Clevertap], and Advanced Analytics & BI solutions [Google Looker Studio, MixPanel, Amplitude, FullStory, Heap]. Participating in Twilio Segment hackathon [https://www.noospheracr.com/clima], certifications [The AI Exchange, Twilio Segment, DataCamp] and AI tool development [e.g., JobArmyKnife]. • Accomplishments: Implemented data-driven marketing strategies and leveraged AI and data science to inform product decisions: - At Playa Nicuesa Rainforest Lodge, revenue growth soared by 183.6% during the 2023 low season through strategic data analysis and AI-driven insights [blog post: https://shorturl.at/BOY34]. - At Wain.cr, led initiatives on their Shopify store that resulted in a 132% increase in Average Revenue Per Active User (ARPU) and a 119% increase in Purchaser Conversion during 1Q '24 compared to 4Q '23.
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1-800-Bakery.com | Sep 2005 - May 2023

Manager, E-Commerce Product, Marketing & Systems

Managed Ecommerce product and Digital Marketing operations across three digital channels: B2C, B2B and Amazon Marketplace. Directed executive team of 3 professionals, plus external contractors. Strategic data management to optimize operations, User Experience and Client Lifetime Value. Integrated AI for efficiency and quality. Successfully led technical closure of the company. • Accomplishments: Overall, managed a 334% surge in sales during the COVID-19 pandemic and maintained an annual growth rate of 19.06% from 2016 to 2022. CAGR of 46.44% on Amazon sales from 2018 to 2022. • Headed online channel redesigns, increasing B2C sales by 94.14% in 2016, and B2B sales by 264.70% in 2017. • Strategically managed digital marketing annual budget, involving content marketing, SEM/SEO, paid advertising on both Google Ads and Meta, email marketing automation, analytics, BI and AI platforms. • From 2017 to 2022 achieved an opt-in list size annual growth rate of 50.19%, a lift in conversion rates by 96.4%, and increased user-generated content production rate post-purchase by 10.1%. • Developed successful new products by analyzing consumer trend reports and internal key metrics, resulting in highly customized Gifting Programs targeted at Fortune 500 B2B clients with a strong $27,577 yearly revenue per client, significantly surpassing internal B2B client benchmark. • Showcase of 1-800-Bakery’s online channels available: https:// www.noospheracr.com/#demo

MaxWill International Trade Agency | Jan 2013 - Jan 2023

Manager, International Marketing & Systems

Delivered B2B marketing services for business in Asia/Middle East seeking to expand distribution networks across LATAM; and for business in LATAM seeking to optimize procurement costs stemming from Asia/Middle East. • Accomplishments: Sustained successful contracts over ten years in Thailand, South Korea, Turkey, and Mexico, for companies such as Fosera (solar energy), Yuasa Battery (automotive batteries), MyandCarr (automotive accessories), Gemma Knits (textiles), Camel (digital imaging solutions), Masamitsu (electronics), and Globos Smits (party favors). • Achieved up to 27% reduction in procurement costs for LATAM clients. Managed B2B lead-generation campaigns involving content marketing, SEO/ SEM paid media, email marketing and remarketing campaigns.

Noosphera Digital Agency | Jan 2004 - Nov 2012

Manager, E-Commerce Product, Marketing & Systems

Executive director of digital agency specializing in Ecommerce and Digital Marketing services. Established profitable partnerships with key technology platforms (such as ExactTarget and Omniture). Directed executive team of 5 professionals to deploy fully integrated solutions for clients, involving all areas of digital marketing to improve multichannel commerce processes and overall marketing effectiveness. Standardized usage of agile methodologies. • Accomplishments: Managed contracts with an average duration of 5 years each, spanning companies across varied industries in Costa Rica [GNC, Hugo Boss Fragrances, L’Occitane, Midas Autoshop, PurdyMotors Toyota, Grupo Nacion, Grupo CMA, Hotel Parque del Lago, Costa Rican Trails, Eureka Comunicación], the United States [1-800-Bakery, 300-Feet Out], and Latin America [L’Occitane Panamá & Bolivia]. • Multi-channel brand experience programs implemented involved strategic budget planning and campaign cycle management, employing content marketing, SEO / SEM, paid advertising in both Google Ads and Meta, email marketing, marketing automation, social media, influencer networks, PPRR and market intelligence dashboards. • Volunteered services to non-profit organizations: AED United Way, Costa Rica Central Bank Museums. • After closure in 2013, transitioned to independent contracting for L'Occitane until 2017, earning a 2016 Excellence Award, Paris HQ. Concurrently, 1-800- Bakery became a full-time contractor until May 2023.

Costa Rica Tourism Board | Mar 2003 - Mar 2004

Chief Marketing Officer

Directed marketing strategies with a significant budget, transforming the department for enhanced efficiency and effectiveness. Achieved a notable increase in tourism, particularly from the US market.

Unisys | Sep 2000 - Feb 2003

Regional Ecommerce Business Development

Led the development and integration of e-commerce and e-procurement solutions, enhancing client operations. Provided high-quality consulting services to major banks.

UNIMER CENTROAMERICA | Sep 1994 - Jul 1998

Market Reseach Project Manager

Managed market research projects for multinational corporations, using advanced statistical methods to provide key market insights.

My Education

Take a look at my formal education

Master of Science - MS, Management Information Systems, General  · (AugustThe University of British Columbia | 2000
Bachelor of Science - BS, Marketing/Marketing Management, GeneralTECNOLÓGICO DE MONTERREY | 1994

About Me

Max Enrique Sequeira Garza

Customer-centric Marketing and Ecommerce professional with a rich background in data-driven marketing technology (MARTECH). Solid experience in crafting successful omnichannel strategies to foster growth and improve user experience in both B2C and

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