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Benjamin McGrady

Benjamin McGrady

Analytics Engineer

Amwell

Technologies

My Portfolio Highlights

My New Project

Introduction to Notebook Projects

My New Course

Introduction to SQL

My New Project

Introduction to Notebook Projects

Analytical superhero, saving the world from data chaos.

My Work

Take a look at my latest work.

project

Introduction to Notebook Projects

course

Introduction to SQL

course

Intermediate SQL

project

Introduction to Notebook Projects

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to SQL
Intermediate SQL
Joining Data in SQL
Data Manipulation in SQL

My Work Experience

Where I've interned and worked during my career.

Amwell | Apr 2022 - Present

Analytics Engineer

• Developing and implementing a comprehensive platform analytics architecture with Google Tag Manager and Matomo to track and analyze product performance, user behavior, and platform usage • Collaborates with product and engineering teams to implement dataLayer requirements for platform tracking and ensure data quality and accuracy • Creates training guides and best practice standards for internal users to educate and empower them to make data-driven decisions with platform data
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Strategic Education, Inc | Mar 2021 - Apr 2022

Sr. Analytics Implementation Specialist

• Built KPI dashboards and ad-hoc reports in Google Analytics, Adobe Analytics, Data Studio, and Power BI to answer key stakeholder questions • Implemented, customized, and managed Google Tag Manager and Google Analytics accounts for multiple higher education websites • Worked with internal stakeholders and cross-functional teams to identify key performance indicators, set up tracking and reporting, and analyze data to inform website improvements • Upgraded and standardized web analytics infrastructure from Adobe Launch to Google Tag Manager and GA4

Empirical Path | Jan 2020 - Mar 2021

Web Analytics Specialist

• Designed and built web analytics reports and dashboards in Google Analytics, Data Studio, and DOMO to gain insights from user interactions and track key performance indicators • Audited clients’ web analytics setup to ensure proper analytics tracking and data integrity and provided recommendations of industry best practices • Communicated actionable insights, trends, and data-driven recommendations to key clients

Appalachian State University | Aug 2018 - May 2019

Graduate Assistant - Digital Marketing

• Led the design, building, and optimization of new websites for the Walker College of Business Graduate Programs office increasing user engagement and traffic flow by 10% • Created new reports and dashboards in Google Analytics and Data Studio to track and measure key performance indicators for the Graduate Programs websites • Monitored and analyzed how website changes affect the key performance indicators and documented future changes that will increase website traffic • Created data visualizations to effectively show the market segmentation of website traffic leading to an increase in understanding of the target audience

PetSmart | Jan 2017 - May 2018

Business Analyst

• Used relevant data to research and perform ad-hoc analysis on current weaknesses and to identify future opportunities for improvement within the Information Technology organization • Identified, defined, analyzed, and prioritized technology platform requirements based on the business unit’s needs • Collaborated with cross-functional Information Technology teams to deliver Enterprise Resource Planning software solutions to Human Resources and Finance business units • Coordinated a project responsible for bringing custom employee bonus and merit application in-house, reducing costs by $60,000, annually • Created Data Flow Diagrams and Process Flow Diagrams to map out and document current and future business and technical processes

TeamLogic IT of Northwest Phoenix | Jun 2016 - Aug 2016

IT Intern

• Provided customer service to a diverse group of clients in a wide-range of industries • Delivered software solutions like new email systems, mapping network drives, and setting up VPNs • Implemented hardware solutions, like installing switches, hubs, computers, and routers to meet the best interests of the clients • Researched and troubleshot clients’ technical issues • Assisted Network Engineers with analyzing and fixing network issues

My Education

Take a look at my formal education

Master of Business Administration in Business AnalyticsAppalachian State University | 2019
Bachelor of Science in Business Adminstration in Computer Information SystemsAppalachian State University | 2016

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