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Bill Wu

Bill Wu

Manager

Media Craftsman

Technologies

My Portfolio Highlights

My New Project

A Visual History of Nobel Prize Winners

My New Course

Introduction to Python

My New Track

SQL Fundamentals

Mindful analyst, decoding patterns to unravel the big picture.

My Work

Take a look at my latest work.

course

Introduction to SQL

course

Introduction to Python

course

Intermediate Python

My Certifications

These are the industry credentials that I’ve earned.

Other Certificates

Coursera Data Analyst Certificate

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

Media Craftsman | Jan 2013 - Mar 2023

Business Owner

Worked extensively with domestic and international brands (including, but not limited to, Concord Pacific, City of Coquitlam, Douglas College, COMM100) to create marketing content that boosted sales, brand recognition and engagement. • Create and present annual performance reports for a range of stakeholders to showcase key performance indices. • Analysis and presentation of past financial data helped procure $30,000 in grant funding. • Use Excel to clean and sort bookkeeping data to fix inconsistencies and prepare for financial reporting. • Oversight and management of a production crew and editors team that guaranteed the timely delivery of multiple concurrent projects. • Efficient allocation of resources and labour generated upward of 30% costsaving whilst maintaining the same quality.
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Authentic Filmworks | Nov 2021 - Dec 2022

Project Manager

creatives for marketing and communication use on various platforms including (web videos, commercials, promotional videos, billboard ads and mobile devices) • Proven track record of working with multiple concurrent clients with competing deadlines to deliver a superior product that garnered multiple five-star reviews from clients. • Used analytical feedback to construct a marketing campaign for the Canada National Rugby Sevens team that targeted key demographics. The resulting campaign sold out season tickets two weeks before season opening. • Quality-control creatives produced by the team by spotting missed details, visual inconsistencies and questionable design choices. My attention to detail helped reduce unnecessary and miscellaneous communications, improving overall productivity.

Douglas College | Sep 2012 - Dec 2018

Videographer - Marketing and Communication Office

+ Created over 200 high-quality branded video content set out by the creative director through proactively collaborating with a team of writers, videographers and designers + Contributed to expanding Douglas College's international recruitment in South America and Asia region by 300% over three years through social media and web commercials on YouTube, Facebook, and LinkedIn. + Initiated and produced the official Ice Bucket Challenge video for Douglas College, which generated over 10,000 organic views, 300 likes and 60 shares. + Exceeded turnout rate at a recruitment event by creating a social media advertisement that netted over 20,000 views over 3 weeks. + Wrote and executed numerous video projects to reinforce Douglas College's rebranding message: Do what you love; Be good at it!

Douglas College Campus Life & Athletics | Sep 2011 - Sep 2013

Marketing Coordinator

Managed and developed an innovative online web portal, website and marketing strategy for student engagement. The initiative resulted in unprecedented community engagement, with growth of more than 1200% (6000 students) over two years. This system was recognized by the Canadian Association of College and University Student Services (CACUSS) as an industry leader. •Developed and implemented an integrated social media strategy which saw over 200% (1500 likes) growth on Facebook and over 150% (400 followers) growth on Twitter over two years. •Revamped and implemented a previously unsuccessful awards program aimed at recognizing community involvement. The renewed program catered over 200 distinguished guests and community members and was recognized by senior management as the most inspirational event of the year.

Douglas College Campus Life & Athletics | Sep 2011 - Sep 2013

Post Production Designer

Planned and executed a radical marketing campaign for the 2012 Men’s Soccer National Tournament by Canadian Collegiate Athletic Association (CCAA). The campaign generated record-breaking viewership during the web streams of the championship games (11,000 total Ustream views) and was recognized by CCAA as best practice across the country. •Scripted, filmed and produced a series of promotional videos aimed at increasing the brand awareness as well as the viewership of the tournament. The “Make It Happen” videos generated over 7,000 views from various social media channels as well as the web streams of the game. •Designed and published numerous communication pieces including event signage, sponsorship brochures and posters using Adobe Photoshop, Illustrator and InDesign.

My Education

Take a look at my formal education

Bachelor of Business Administration - BBA, Marketing/Marketing Management, GeneralDouglas College | 2013

About Me

Bill Wu

With my diligent work ethic and Inquisitive personality, I want to help companies address inefficiencies by exploring their root causes and creating superior methods and processes.

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