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Michael Belli

Certified

Consultant

Michael Belli Consulting

Technologies

My Portfolio Highlights

My New Course

Understanding Artificial Intelligence

My New Course

Understanding Artificial Intelligence

Insightful strategist, envisioning new possibilities through data foresight.

My Work

Take a look at my latest work.

course

Understanding Artificial Intelligence

course

Generative AI for Business

course

Understanding Artificial Intelligence

My Certifications

These are the industry credentials that I’ve earned.

Data Analyst

Data Analyst

Python Data Associate

Python Data Associate

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to Power BI
AI Ethics
Understanding Prompt Engineering

My Work Experience

Where I've interned and worked during my career.

Lifespace Communities | Aug 2024 - Present

Manager, Marketing Analytics

• Analyze data to focus marketing efforts on targeting, lead generation, and campaign performance. • Collaborate with digital marketing vendors and data vendors to optimize marketing strategies.
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Randstad USA (Client: Estee Lauder) | Aug 2023 - Aug 2024

Interim Director of Analytics

Saved hundreds of staff hours annually using Natural Language Processing (NLP) and artificial intelligence (machine learning) to categorize products using data from IRI and NPD, with accuracy up to 98%. • Analysis combining data from several one-off surveys, synthesizing data to find business opportunities. • Used Python to automate manual data cleaning and QA processes and provide data visualizations.

Brookdale | Feb 2015 - Jan 2023

Director of Advanced Analytics

Player/coach using data science, statistical analysis, visualizations, and other analytical methods, synthesize data from marketing, HR, operations, pricing, capital expenditure, and surveys, along with external data, to provide strategic and tactical insights • Created predictive and explanatory statistical models for various insights, including: o Marketing mix modeling, identifying impact and relative efficiency of various marketing channels, including social media, paid search, direct mail, and other marketing activities o Predicting likelihood of leads to move into a community, showed top 30% of leads generated 80% of sales, so associates could focus their efforts. o Predicting likelihood of a late payment becoming bad debt, to select customers for a new program • Estimating the impact on community occupancy and NOI of: losing key community personnel, new competitors, community capital expenditures, and new health care coordination initiative • Built an analytical database of 150+ Oracle tables to vastly improve the speed of analysis and modeling. • Reduced lead scoring model creation/refresh time 90%, from weeks to hours. • Showed faster response to new external leads lead to 40% higher conversion rates • Directed analyst-level and manager-level data scientists, survey research, and other analysts; managed outside vendors tasked with building predictive models. • Managed internal survey research for long-term and ad hoc studies, showing which specific survey question responses to focus on to improve business outcomes • Used R and SQL daily, including regression modeling, creation of PowerPoint presentations, MS Excel workbooks, and interacting with internal clients. • Managed remote employees while also working remote myself for nearly three years.

Universal McCann | Dec 2011 - Feb 2015

Senior Manager, Advanced Analytics

• Employed attribution modeling (marketing mix modeling) to identify the impact of media on sales and other corporate metrics, including the relative efficiency of different media channels. • Developed forecast modeling, to determine media budget necessary to achieve vehicle sales goals, and to predict the level of sales and online KPI’s that will be achieved with various media budget scenarios. • Performed cross-channel modeling, to determine the impact of TV advertising spend on digital success metrics such as clicks, CTR, CPC, and organic searches. • Managed Clients, including discussing general goals and specific objectives to determine analytic priorities. Explained statistical concepts to clients in non- technical terms.

Aquent | Oct 2009 - Dec 2011

Senior Analyst

Embedded statistician and analyst • Performed ad hoc analyses on topics such as dealer satisfaction, the impact of advertising on sales, the best response to competitor action, and marketing and product segmentation. • Built and evaluated CRM predictive models, evaluated proposed vendor data. • Reported results to various levels of the organization, from peers to the Executive VP of Marketing. • Used trending and panel data analysis, IV estimation, OLS, GLS and logistic regression.

My Education

Take a look at my formal education

ABD (All But Dissertation), Economics (Major Field: Public Economics, Minor Field: Econometrics)University of Wisconsin-Madison | 1998
Master of Science (M.S.), EconomicsUniversity of Wisconsin-Madison | 1994
Bachelor of Arts (B.A.), HistoryMichigan State University | 1992
Bachelor of Arts (B.A.), EconomicsMichigan State University | 1992

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