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Mike Anthony

Mike Anthony

Data Manager

Technologies

My Portfolio Highlights

My New Project

Introduction to DataCamp Projects

My New Course

Introduction to Python

My New Workspace

Intermediate Python

Analytical pioneer, exploring uncharted territories in the world of data.

My Work

Take a look at my latest work.

workspace

Forecasting book - chapter 1

workspace

Linear Regression

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

Thales Digital Identity and Security (ex Gemalto) | Jan 2022 - Present

Global Marketing Operations Manager

N/A

Sphere Partners | Sep 2020 - Dec 2021

Head Of Digital Marketing

- Grew Organic Traffic 25% in Year 1 - Grew Podcast Traffic from nothing to > 500/mo within 6 months - Managed technical SEO optimization to 90th percentile of web (SEMRush) - Management of small team of high output, scrappy marketers, design and web dev - Budget authority and reverse revenue waterfall modeling - Tight KPI measurement, tracking and reporting
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Saba Software | Nov 2018 - Jun 2020

Sr. Digital Marketing Manager

- Managed global chat and chat automation roll-out and optimization with $5M/ year pipeline influence to closed/won - Technical SEO contributor: Structured data implementation, and HREFLANG - Paid Search Contributor and re-marketing buyer-stage strategy & implementation - Improved results 2x by using responsive search ads rollout - Owned strategy for CRO (conversion rate optimization prioritization and execution using A/B testing tools - Integration stakeholder for GDPR and data integrity - Web analytics and reporting to executive stakeholders - UX and conversion rate optimization design to drive sales ready leads

Lumesse | Sep 2017 - Nov 2018

Digital Marketing Manager

- Global Paid Media Reporting and Cost-to-Budget Reporting - Migrated reporting to real-time interactive dashboards with Google Data Studio - Piloted Chat effort to increase Pipeline and Sales velocity - Implemented GDPR-compliant workflows within Pardot marketing automation and provided strategic guidance to global teams for implementation

Drillinginfo | Feb 2014 - Sep 2017

Digital and Inbound Marketing Manager

Automation - Technical ownership of Pardot (Salesforce) marketing automation platform - Leadership and management of inbound web strategy and conversion optimzation - Project Management of Corporate website overhaul - Hubspot Integration and ownership of technical management - Advocated and implemented retargeting strategy for web properties for segmentation and reach - Piloted ecommerce platform experiment for low dollar sales - Selected and Implemented Digital Asset Management platform; designed search taxonomy to fit business need

Liaison Resources (working @ drillinginfo) | Oct 2013 - Feb 2014

Digital Marketing Program Manager

- Inbound Marketing Program Management - Hubspot Integration and Management - Website Consolidation - Lead Generation Strategy - Analytics

Mobile Messenger | Jan 2011 - Jun 2013

Account Manager

- Client relationship management from design to launch for premium and standard rated mobile campaigns - Campaign Strategy development for clients new to mobile marketing - Launched HIGH PROFILE mobile brand awareness campaigns for Coca- Cola and CBS Big Brother - Recommend to clients mobile marketing compliant programs that will perform well in market

Fox Audience Network | Feb 2008 - Jan 2011

Campaign Manager/Analyst: Publisher Operations, Marketing and Performance

- Daily Responsibility for 1 billion (crazy!) impressions a day - CPM, CPA, CPC Campaign Management for Gaming, Education verticals: $500-750k / month - Campaign Management of in-house online ad campaigns for MySpace.com (15% of MySpace impressions/day), including promotion of myAds self-serve platform, and intra-channel partners - Adware/ malware process management, cross-team project management - Audience analysis via Omniture, HitBox, SiteCatalyst, MicroStrategy 9, and proprietary segment analysis - Providing senior executives with advanced Excel charting and analysis to accurately reflect current business environment - Publisher tag setup and troubleshooting of key international campaigns for Sony Music

Various | May 2005 - Nov 2008

Voiceover Actor

Voiced commercials for ESPN, Hollywood Video, Warner Home Video, Helio, etc.

My Education

Take a look at my formal education

Master of Science - MS, AnalyticsGeorgia Institute of Technology | 2025
MBA, Business, Emphasis: Information TechnologyUniversity of Redlands | 2011
B.A., EnglishVirginia Polytechnic Institute and State University | 1997

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