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Matthew Long-Middleton

Matthew Long-Middleton

Certified

Consultant

self

Technologies

Data enthusiast, embracing the beauty of numbers and algorithms.

My Certifications

These are the industry credentials that I’ve earned.

Data Scientist Associate

Data Scientist Associate

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to SQL
Intermediate SQL
Intermediate Python

My Work Experience

Where I've interned and worked during my career.

Connecticut Public Broadcasting Network | Aug 2022 - Jun 2024

Senior Editor

As senior editor my goal was to lead, motivate and inspire a team of talented journalists, from veterans to people just launching their careers. I nurtured Connecticut Public's newsroom to create relevant and memorable stories across different platforms that resonate with a wide and diverse audience. I used a holistic approach starting with collaboratively shaping strong journalism, editing impactful stories and supporting the people who do that work. I bring empathy, inclusivity and a commitment to creating a newsroom culture that prioritizes creativity, pushing boundaries, collaboration and life-long growth. - Managed and coached a team of four reporters covering health, state government, Latino communities and the arts • Edited hundreds of newscasts and feature stories, emphasizing impact and narrative. Adapted content and language for both broadcast and web in a fast-paced news environment • Assigned stories and approved pitches with reporters ensuring high‑quality coverage • Led daily and special news assignments setting priorities and maintaining editorial direction • Coordinated with editorial and team leaders on newsletter, web, podcasting and terrestrial TV/Radio strategies • Coached reporters in story structure, reporting, audio production, and technical delivery of projects • Produced and updated onboarding documentation and process guides • Identified and resolved conflict and enforced journalistic standards to enhance collaboration, productivity, and audience trust • Exercised strong news and editorial judgment • Anchored and produced live newscasts for Morning Edition and All Things • Considered, as well as fundraising drives that consistently exceeded goals • Developed KPI dashboards in Google Looker to support real-time editorial decisions and identify needed training • Designed prompts for Large Language Models (LLMs) such as OpenAI’s GPT-4 to assist with copy edits and optimize SEO headlines, regularly evaluating them for clarity, hallucinations, and tone — improving both consistency and search performance
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KCUR 89.3 | Mar 2021 - Aug 2022

Community Engagement Manager

Data & Analytics • Designed and implemented a SQL-driven diversity tracking system that increased source representation by 12 percentage points — validated through statistical testing (z-tests) and adopted by other public radio stations nationwide • Trained staff and customized the system for use by other public radio stations • Doubled ad impression reach through A/B testing, leveraging chi-squared analysis to confirm no significant engagement difference between targeted and general ads • Led data documentation, standardization, and cleaning to ensure integrity and expedite analysis • Created and maintained a content logging system to track production and grant deliverables across the organization, improving grant reporting efficiency • Delivered revenue models on podcast projects to senior staff to inform scope and feasibility • Managed KCUR’s first market research initiative in partnership with an external firm — designed survey methodologies, analyzed results, and presented insights to leadership, staff, and external partners to guide content and engagement strategy Leadership & Strategy • Executed KCUR’s overall growth strategy as lead representative to other journalism nonprofits — Kansas City Media Collective • Directed the allocation of more than $310,000 in grants and hiring of administrative support • Developed and led training for editors, reporters, and producers nationwide in community engagement and journalism best practices • Regularly evaluated training impact to improve staff development • Helped the station plan and execute large-scale annual fundraising events, including premium experience sales and presentations Community Engagement & Program Design • Led user research and design thinking projects to uncover needs and guide the launch of new programming, podcasts, and events • Leveraged community engagement events as a form of audience research to understand behaviors, preferences, and coverage gaps, which informed collaborative reporting and the launch of a daily news podcast and generated new funding from the Missouri Humanities Council • Generated new revenue through an original, custom-designed card game that fostered conversations across political divides Journalism & Editorial Production • Served as the lead producer on a daily talk show researching and conducting interviews, writing scripts to develop and direct show content • Grew and managed social media presence on Twitter (now X) and Facebook • Researched, wrote, and produced award-winning content and promotions across web, email, social media, and broadcast—ranging from 100-word copy to 4,500-word scripts • Produced and hosted interviews with high-profile politicians and community members Audio & Event Production • Produced and presented at select storytelling events • Oversaw and executed sound production and recording at live events for broadcast

The Nelson-Atkins Museum of Art | Jun 2018 - Dec 2018

Audio Exhibition Producer

• Collaborated with encyclopedic art museum to produce audio stops for the photography exhibition Eugene Richards: The Run-on of Time • Conducted and recorded interviews with various community voices • Wrote scripts, mixed multi-track audio for over 30, 2+ minute audio stops • Voiced narrator tracks

ahha Tulsa | Oct 2018 - Oct 2018

Audio Podcast Instructor

Developed and led instruction of weekend-long intensive podcasting class at Tulsa art center, working with students to take their idea from recording and production through to publication and developing audience

University of Missouri-Kansas City | Mar 2018 - May 2018

Audio Podcast Instructor

Developed curriculum and led instruction of semester-long audio production “lab,” taking students from the basics of recording through multi-track mixing of broadcast quality audio

WBGO | Jazz 88.3 FM | Jan 2012 - Nov 2012

Marketing Assistant

• Grew social media network and maintained website Executed marketing campaigns, coordinated with designers and purchased ad space • Composed email campaigns distributed to over 27,000 recipients • Served as lead staffer at diverse public events, building relationships with potential listeners and members, and managed volunteers

Pulse of the Planet | Feb 2011 - Nov 2012

Program Marketing

station relations.

Paul Winter's Winter Solstice Celebration | Oct 2011 - Jan 2012

Program Marketing

Delivered national broadcast for special holiday program in major markets.

Murray Street Productions | Dec 2007 - Feb 2011

Marketing Manager

• Gained national carriage for over 15 varied public radio programs by establishing and reinforcing relationships with station Program Directors throughout the U.S. • Managed promotional productions: email campaigns, online ads, and mailings • Supervised the company website and orchestrated social media outreach • Uploaded programs and meta-data onto distribution platforms (Content Depot and PRX) • Wrote detailed business proposals, budgets and reports for clients • Developed Murray Street’s station database • Supervised and trained new staff and interns • Wrote, recorded, edited, and mixed audio productions with Pro Tools • Established, conducted and recorded interviews

My Education

Take a look at my formal education

BA, American StudiesKenyon College | 2007

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