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Maniuryis Peña Azahares

Maniuryis Peña Azahares

Marketing Data Analyst

Wolters Kluwer | Barcelona

Technologies

My Portfolio Highlights

My New Track

Data Analyst

My New Track

Data Analyst

My New Track

Marketing Analytics

My New Track

Data Analyst

Data ninja, stealthily extracting insights from complex datasets.

My Work

Take a look at my latest work.

track

Data Analyst

Power BI
track

Data Analyst

SQL
DataLab

Topic Identification with Tf-idf

track

Data Analyst

Power BI

My Certifications

These are the industry credentials that I’ve earned.

Other Certificates

Data Camp Professional Data Analyst certificate

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to SQL
Introduction to Power BI
Intermediate SQL

My Work Experience

Where I've interned and worked during my career.

Wolters Kluwer España | Dec 2022 - Present

Marketing Data Analyst

• Conducted data analysis utilizing Dataiku, PostgreSQL, and OpenText Magellan Data Discovery. • Designed and implemented ETL pipelines to seamlessly integrate data from various databases and files using Dataiku and Python. • Design a datamart in PostgreSQL to enhance data storage and accessibility. • Utilized data visualization with Qlik to support marketing decision-making. • Constructed both ad-hoc and long-term reports for marketing teams by harnessing HubSpot, Salesforce, and OpenText Magellan Data Discovery.
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Costa Urbana Shopping | Apr 2021 - Oct 2022

Marketing Data Analyst

- Exploratory data analysis with Python, Dataiku, and SQL - Design and development of ETL pipelines to integrate data from databases, files, and REST APIs using Dataiku and Python - Design and implementation of a data mart in SQL Server - Leveraging data visualization for marketing and management decision- making using PowerBI and Dataiku - Collaboration with marketers and database administrators to build ad-hoc reports

TRANSTUR S.A. | Feb 2016 - Aug 2019

Data Analyst (Sales and Quality Department)

• Data Analysis of quality KPIs for car rental services (ISO-9001): >Data extraction, cleansing, transformation, and visualization for reports to top management. > Recovery and implementation MSExcel based information system after one year of neglect. Used advanced MSExcel to create pivot tables, leading to reduced processing time by 50%. > Optimized data collection procedures and generated dashboards and reports on a weekly, monthly, and quarterly basis.

Proyecto Espacios | Sep 2014 - Jan 2016

Operations Project Manager

• Architectural restoration projects in Old Havana. Major project: Gran Teatro de la Habana Alicia Alonso. • Management +20 projects in 5 Work Objects. • Process redesign and general management of luxury bar-restaurant: > Redesign of management procedures and processes, accounting, marketing, and human resources management. > Increase in profits by 15% > Reduced staff turnover by 25%

Universidad de las Ciencias Informáticas | Aug 2009 - Aug 2014

Business Intelligence Advisor.

Head of Office • Marketing and sales strategies design. • Exhibitor at +5 international fairs and events. • Sales offers and cost sheets preparation. • Technology Observatory development.

Universidad de las Ciencias Informáticas | Aug 2006 - Jul 2012

Assistant Professor

• Business Administration and E-Commerce teaching for undergraduate and graduate students. • Design and mentoring of 4 R+D projects. Participation and/or supervision of +15 projects and thesis papers. >> FORTeX, Document Management System for FORTES (Center of Technologies for Training) >> Directory of competencies for the FORTES >> Network of researchers of the University of Informatics Science >> ROYSTON, Marketing Planning Support System for FORTES

My Education

Take a look at my formal education

Master's degree, Information Resources ManagementUniversity of Havana | 2012
Bachelor's degree, EconomicsUniversity of Havana | 2006

About Me

Maniuryis Peña Azahares

Data Analyst with 15 years of professional experience and a strong background in business management. Experienced in cleaning, transforming, and visualizing data. Strong proficiency in management, research, and teamwork. DeFi entusiast.

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