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Maniuryis Peña Azahares

Maniuryis Peña Azahares


Marketing Data Analyst

Wolters Kluwer


My Portfolio Highlights

My New Certification

Professional Data Analyst

My New Course

Introduction to Python

My New Project

Dr. Semmelweis and the Discovery of Handwashing

Data ninja, stealthily extracting insights from complex datasets.

My Work

Take a look at my latest work.


Topic Identification with Tf-idf

My Certifications

These are the industry credentials that I’ve earned.

Professional Data Analyst

Professional Data Analyst

Other Certificates

Data Camp Professional Data Analyst certificate

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

Costa Urbana Shopping | Apr 2021 - Present

Marketing Data Analyst

- Exploratory data analysis with Python, Dataiku, and SQL - Design and development of ETL pipelines to integrate data from databases, files, and REST APIs using Dataiku and Python - Design and implementation of a data mart in SQL Server - Leveraging data visualization for marketing and management decision- making using PowerBI and Dataiku - Collaboration with marketers and database administrators to build ad-hoc reports
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TRANSTUR S.A. | Feb 2016 - Aug 2019

Data Analyst (Sales and Quality Department)

• Data Analysis of quality KPIs for car rental services (ISO-9001): >Data extraction, cleansing, transformation, and visualization for reports to top management. > Recovery and implementation MSExcel based information system after one year of neglect. Used advanced MSExcel to create pivot tables, leading to reduced processing time by 50%. > Optimized data collection procedures and generated dashboards and reports on a weekly, monthly, and quarterly basis.

Proyecto ESPACIOS | Sep 2014 - Jan 2016

Operations Project Manager

• Architectural restoration projects in Old Havana. Major project: Gran Teatro de la Habana Alicia Alonso. • Management +20 projects in 5 Work Objects. • Process redesign and general management of luxury bar-restaurant: > Redesign of management procedures and processes, accounting, marketing, and human resources management. > Increase in profits by 15% > Reduced staff turnover by 25%

Universidad de las Ciencias Informáticas | Aug 2009 - Aug 2014

Business Intelligence Advisor.

Head of Office • Marketing and sales strategies design. • Exhibitor at +5 international fairs and events. • Sales offers and cost sheets preparation. • Technology Observatory development.

Universidad de las Ciencias Informáticas | Aug 2006 - Jul 2012

Assistant Professor

• Business Administration and E-Commerce teaching for undergraduate and graduate students. • Design and mentoring of 4 R+D projects. Participation and/or supervision of +15 projects and thesis papers. >> FORTeX, Document Management System for FORTES (Center of Technologies for Training) >> Directory of competencies for the FORTES >> Network of researchers of the University of Informatics Science >> ROYSTON, Marketing Planning Support System for FORTES

My Education

Take a look at my formal education

Master's degree in Information ManagementUniversity of Havana | 2012
Bachelor's degree in EconomicsUniversity of Havana | 2006

About Me

Maniuryis Peña Azahares

Data Analyst with 15 years of professional experience and a strong background in business management. Experienced in cleaning, transforming, and visualizing data. Strong proficiency in management, research, and teamwork. DeFi entusiast.

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