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Matteo Secchi

Matteo Secchi

Director Analytics

Work | Berlin

Technologies

My Portfolio Highlights

My New Track

Associate Data Scientist

My New Course

MLOps Concepts

My New Course

Artificial Intelligence (AI) Strategy

My New Track

Associate Data Scientist

Quantitative detective, solving mysteries and uncovering truths in data.

My Work

Take a look at my latest work.

track

Associate Data Scientist

Python
course

MLOps Concepts

Python
course

Artificial Intelligence (AI) Strategy

Python
track

Associate Data Scientist

Python

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Intermediate Python
Introduction to R
Data Manipulation with pandas

My Work Experience

Where I've interned and worked during my career.

Nike | Oct 2021 - Present

Director Analytics, Nike Direct

N/A

HelloFresh | Jan 2019 - Oct 2021

Director Product Analytics

N/A

HelloFresh | Feb 2018 - Jan 2019

Lead Product Analyst

Scaled, automated and streamlined the experimentation process and enabled a growing number of teams to run experiments continuously: • Reduced the number of partners/platforms used: shifted the company from a client side to a server side testing approach • Developed a self service analysis tool for experimentation, allowing stakeholders to add experiments in autonomy and to have visibility over documentation and performance whilst freeing analysts from manual data refreshes ---- Empowered every single employee to adopt an experimentation mindset: • Defined the experimentation process framework, enabling all teams to launch, debug, measure and monitor the effects of new ideas, product features, marketing campaigns and promotions • Introduced and implemented Bayesian framework as a global standard in Hellofresh, enabling experiment results to get direct probabilities assigned and to be easier interpreted by non technical audiences • Developed framework to rollout experiments for multiple brands/geographies including a rollout calculator to understand ROI impact
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Arcadia Group Ltd | Dec 2015 - Feb 2018

Senior Digital Analyst

Product Owner for Adobe Analytics: Owning the implementation and administration of Adobe Analytics tagging, ReportSuite configuration and implementation. Implemented Google Analytics and Google Tag Manager solutions including the roll-out of Google Analytics 360 with Enhanced E-commerce, across seven different brands built using the angular framework (React - Single Page Application). Managing the group’s relationship with Arcadia brand’s analysts, including mana- gerial support for the team, training Analyst in SQL, Adobe Analytics, GA basic statistical tests and coordinating the team in Group’s projects/major analysis. Worked closely with Group Digital Director, Head of Customer Insight and senior management to interprets customer behavioural information in all its forms: Providing analysis across the Group, understanding channel usage, diagnosing user experience problems, sizing marketing opportunity, target/ segment clients for treatment and measuring the impact of marketing. Generate new reports to support inject customer KPIs into daily/ weekly trade processes and Uncover new insights which may lead to improvements in business performance or to generate hypothesis for A/B test Standardise business digital reporting: worked with Digital Finance director, analysts, traders and marketers in brands to standardise regular digital marketing and trade reports.

lastminute.com | Jun 2014 - Dec 2015

Product Manager

Worked on pricing strategies for Flights and Hotel products managing day to day pricing and yield activity, including charing daily/weekly trading meetings, competitive reviews, supplier performance trends, destination analysis and channel-level performance analysis. Leveraged competitive data, market pricing analysis and key performance measures to drive insight into opportunities to increase yield across a broad range of marketing channels such as CRM campaigns, PPC and merchandising. Lead CMS migration from old legacy platform to new Adobe CQ5 platform, taking care of web analytics variables. SEO and UX and a Web analytics platorm migration (from Sitecatalyst to GA).

Marsh | Jan 2012 - Jun 2014

Marketing Specialist

In charge for CRM: producing content and designing template through HTML and CSS. Successfully implemented SalesForce to segment and target customers and to deliver upcoming products. Managed public speaking and presentation skills course to support the sales team to develop their presentation skills with focus on slide design, voice tone and body language to capture audience’s attention.

My Education

Take a look at my formal education

Master's Degree, International Economic and BusinessUniversità Politecnica delle Marche | 2011
Stockholm University | 2009
Bachelor’s Degree, Marketing and ManagementUniversità Politecnica delle Marche | 2009

About Me

Matteo Secchi

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