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Stephane Nabeyrat

Stephane Nabeyrat

Consumer insight manager

Universite Laval | London

Technologies

Data virtuoso, playing the strings of information to create harmonious insights.

My Work

Take a look at my latest work.

DataLab

Project: Visualizing the History of Nobel Prize Winners

DataLab

Project: Investigating Netflix Movies

DataLab

Project: Dr. Semmelweis and the Importance of Handwashing

DataLab

Project: Exploring NYC Public School Test Result Scores

DataLab

My Python workspace

DataLab

Project: Visualizing the History of Nobel Prize Winners

My Certifications

These are the industry credentials that I’ve earned.

Other Certificates

JustIT Skills bootcamp in data technician

B2W Level 2 diploma in digital and IT skills

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to Power BI
Intermediate Python
Data Manipulation with pandas

My Work Experience

Where I've interned and worked during my career.

Amazon | Mar 2024 - Nov 2024

Senior insight manager

Working as part of the cross category, cross country customer insight team for Amazon European markets. - Audit of the customer research solutions and internal practices. - Meta analysis of the insights of the last 5 years for the Amazon retail and Prime subscription brands with a focus on drawing their current states, provide diagnosis and potential avenues for growth, with a focus on driving perceived value. - Customer insight strategy and brand building insight for the Prime subscription brand with development of new retention programs and improving delivery experience. - Development of the Amazon retail brand customer focused brand strategy with meta analysis of key learning for new markets to accelerate its growth. Worked on UEFA Women's football sponsorship to strengthen its effectiveness. - Development and performance measurement of European campaigns.
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Ferrero | Apr 2022 - Sep 2023

Senior insight manager

Led consumer insightsfor Kinder (10 SKUS), Nutella (4 SKUs) and Tic-Tac (2 SKUs) brands, spanning over 10 categories (Kids confectionery, Chocolate bars, Chocolate tablets Sweet bakery, Biscuits, Chilled, Seasonal chocolate, Sweet spreads, Sugar and Sugar-free mints & sweets) for brand strategy development, brand equity building, advertising development, innovation development and launches. Accomplishment(s): 360 reviews for Kinder, Nutella, Tic-Tac and Delacre to define new brand strategies, successful relaunch of Kinder Pingui, development of new Kinder Bueno and Nutella creatives, delivery of a new chocolate bar needstate segmentation, step change of the contribution of the insight team to brand strategy, its input to the regional function, and category management. Internal relaunch of the online community.

Molson Coors | Oct 2017 - Apr 2022

Consumer insight manager - Core & Premium brands

Led consumer insights for all 10 beer and cider brands (Carling, Coors, Doom Bar, Cobra, Staropramen, Pravha, Blue Moon, Madri, Aspall, Rekorderlig): management of brand strategy, advertising development and innovation projects, contributing to brand plans, focus on developing the new premium strategy and its implementation, and building marketing capabilities. Accomplishment(s): delivered a PESTLE trend analysis, implementation of Demand Spaces segmentation by connecting it to brand building and using it to guide on-trade category management, successful development of the Carling “Made local” campaign, successful Coors pack design change, 360 consumer insight reviews to define brand strategies, strategic planning for Carling, Doom Bar and Staropramen Europe, successful Madri NPD, transformation of the marketing culture from a commercial to a brand building and consumer centric one, creating an coherent insight eco system of a segmentation connected to the tracking solution and category management enabling actionable brand building.

Kingfisher Consultancy | Sep 2017 - Sep 2017

Strategic marketing and insight director

Strategic Marketing and Insights Director with 17 years experience agency and client side including senior positions at Kellogg's, Tata Global Beverages (Tetley tea) and Heineken Breweries. A specialist in brand creation and consumer trends, Stéphane brings inspiring commercial vision to FMCG projects, helping guide innovation and copy development from end to end, implement brand health tracker solutions, U&As, needstate and occasion based segmentations, marketing reviews and meta- analyses. Fluent French speaker. Freelance marketing and insight resource working on various innovation development projects. Available to help your organisation to manage any brand strategy, innovation and coms development projects. https://www.kingfisherconsultancy.co.uk/

Tata Consumer Products | Apr 2015 - Jun 2017

Europe, Middle-east & Africa consumer insight manager

Led consumer insight for Tetley UK, Europe and Middle East and Grand instant coffee in Russia. Management of all key ad hoc research for brand management, innovation, advertising and product development and continuous data across the region. Accomplishment(s): restarted the insight function for the region, drove consumer centricity, successful development of the super tea range innovation and advertising, advertising development for Grand coffee (Russia) and Tetley in the Middle East, populated the innovation funnel.

Imperial Tobacco | Aug 2012 - Apr 2015

Global research manager

Led consumer insights for 2 global brand platforms (JPS, West) for Europe, Caucasus, SE Asia, Middle East and Africa. Setting up the new global function as a central point of expertise, harmonising practices and cost saving. Accomplishment(s): driving marketing and commercial efficiencies via migrating local brands under global brand chassis, multiple pack changes and line extensions, development of the Super Menthol NPD for Japan, advertising development in Russia, Germany and Ivory Coast. Implementation of Needstate based global segmentation as a unifying way to understand markets. Meta-analyses to consolidate marketing knowledge of various topics (e.g: segments).

Kellogg Company | Jan 2012 - Aug 2012

Insight manager

Development of innovations, and the insight management for brands. • Innovation development for global breakfast cereal brands (Special K, All Bran), and cereal snacks (Be Natural, Special K, Rice Krispies Squares). • Corn-Flakes brand insight: initiating projects to contemporise the emblematic brand of Kellogg’s as well as for the short terms activities.

Kellogg Company | Jan 2009 - Dec 2011

Research manager

Provided a central point of consumer insight expertise to leverage internal resources and upskill insight capabilities. Accomplishment(s): set up new innovation development process and new brand tracking solution for Kellogg’s Europe, conducted meta-analyses to drive brand strategies of Kellogg’s brands and understand key competitors, improve our TV advertising development performance, led the the program of food performance vs competitors, implemented 2 successive segmentation (food occasion based and Needsate based).

Kellogg Company | Apr 2005 - Dec 2008

Senior researcher

Led consumer insights for Adult Breakfast cereals (Crunchy Nut, Special K, All-Bran, Optivita, Fruit’n’Fibre), 1 year in parallel on Cereal bars (Nutri-Grain, Crunchy Nut, Rice Krispies Square). Accomplishment(s): NPDs with launch campaigns (Special K Purple Berries, Medley, Sustain, Creamy Berry Crunch, Crunchy Nut Summer Berries, Krave, Nature’s Pleasure, Be Natural, Crunchy Nut Nuts About Nuts bars, Nutri Grain Elevenses Choc Chip, Rice Krispies Square Choc & Mint), successful re-launches (Optivita, Fruit’n’Fibre, Special K Strawberry and Chocolate), advertising brand building campaigns (for Special K, Crunchy Nut, Optivita, Bran Flakes). Conducted my first meta-analyse for Crunchy Nut to drive its brand strategies and activations.

Consultest SARL | May 2004 - Oct 2004

Senior researcher

Analysing, interpreting and presenting food and innovation quantitative surveys. Accomplishment(s): won United Biscuit (now Pladis) as a new client.

HEINEKEN France | Feb 2003 - Apr 2004

Researcher

Led consumer insight for Heineken, Pelforth, Affligem and NPD in France. Accomplishment(s): successful pack change for Pelforth, development of the Pelforth Ambré, Low/No Alcohol Buckler and Edelweiss NPDs, new campaign for Heineken “Esprit biere” and Affligem “Biere de Lumiere”, category analysis of the decline of the beer category and giving directions on how other categories have been able to bounce back via premiumisation.

Ipsos-Novaction | Aug 2000 - Jan 2003

Marketing consultant & data analyst

presentation of STMs, Segmentation, Drivers of choice quantitative surveys. Accomplishments: delivered full STMs projects for 20 NPDs, with a number of validations.

Bahlsen | Feb 2000 - Jul 2000

Foodservice marketing executive

Provided marketing and sales support for Out Of Home channels for sweet and savoury brands Accomplishment(s): management of an internal survey to measure the appeal of a sweet bakery NPD range, and then led its packaging design development.

My Education

Take a look at my formal education

Data technician course, Data analysis tools: Excel, Tableau, PowerBI, Azure, introduction to SQL,...JustIT | 2024
Level 2 diploma in digital & IT skills, Information Technology  · (NovemberBack2Work complete training | 2023
MBA, MarketingUniversité Laval - MBA marketing | 2000
Master in management (MSG), MarketingFaculté Jean-Monnet | 1998
BA in Economics (DEUG Sciences economique), EconomicsParis-Sud University (Paris XI) | 1995

About Me

Stephane Nabeyrat

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