Natalia Sotelo Cruz

•Lead the development of interactive dashboards and real-time data visualizations using Looker Studio and Power BI. •Design and implement KPIs aligned with strategic objectives to enhance decision-making at board level. Collaborate cross-functionally to integrate data from multiple sources and ensure comprehensive reporting systems. •Conduct market trend analysis to support predictive insights and business strategy. •Optimize BI processes to deliver faster, data-driven execution for business units

Xepelin | Jul 2022 - Sep 2023

Corp Risk Analyst

•Assessed corporate credit line requests exceeding $100M MXN, using a combination of financial analysis and credit risk models. •Developed and automated dashboards using BigQuery, SQL, and Looker, improving portfolio visibility and risk monitoring. •Collaborated with Chilean risk team to streamline risk evaluation criteria and unify methodologies across regions. •Defined and coordinated risk limits for the corporate segment in collaboration with portfolio managers.

Mendel | Oct 2021 - Jun 2022

Credit Underwriting Analyst

•Analyzed credit line and limit increase requests based on company fundamentals, credit reports, industry trends, and bureau data. •Co-led the implementation of the internal credit risk model for new clients. •Ensured alignment of underwriting processes with broader risk strategy and automation efforts.

HR Ratings de México | Apr 2021 - Oct 2021

Analista corporativo

•Supported corporate credit evaluations of local and US entities through financial modeling and fundamental analysis. •Maintained and updated internal databases for ongoing credit monitoring. •Served as point of contact with clients to gather qualitative and quantitative data for credit rating processes.

Willis Towers Watson | Sep 2018 - Mar 2021

Investment analyst

•Created investment analysis reports for pension plans and institutional clients. •Participated in multi-disciplinary projects involving asset allocation and portfolio performance analysis. •Supported Asset Liability Management (ALM) studies, and monitored macroeconomic trends to inform strategic investment decisions.

Nielsen | Jun 2018 - Dec 2018

IV Trainee

Becario en el área de Input Validation, a cargo de la producción de Venezuela y apoyo para Colombia en el análisis de precios.

My Education

Take a look at my formal education

Maestría, Dirección FinancieraEscuela Bancaria y Comercial | 2022

Licenciatura, EconomíaUniversidad Autónoma de Baja California | 2019

Intercambio estudiantil - Especiliadad Finanzas Instituto Politécnico Nacional | 2018

Ponente Coloquio Mexicano de Economía Matemática y Econometría XXVII | 2017

About Me

Economist with experience driving data-decision-making across teams such as Finance, Risk, Operations and IT. I enjoy solving problems, improving processes, and communicating clearly with stakeholders to make data understandable and useful.

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