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Natasha Ely

Digital marketing data analyst

Freelance | South Africa

Technologies

My Portfolio Highlights

My New Course

Introduction to Python

My New Course

Introduction to Python

Insights architect, constructing bridges between data and actionable strategies.

My Work

Take a look at my latest work.

course

Introduction to Data Science in Python

course

Introduction to Python

course

Intermediate Python

course

Introduction to Data Science in Python

My Certifications

These are the industry credentials that I’ve earned.

Other Certificates

Coursera Google Data Analytics Certificate

Coursera Google Digital Marketing & E-commerce Certificate

Google Google Analytics Individual Qualification

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python

Intermediate Python

Introduction to Data Science in Python

Courses

Introduction to Python

Intermediate Python

Introduction to Data Science in Python

My Work Experience

Where I've interned and worked during my career.

Freelance | Sep 2017 - Present

Independent Contractor: Marketing data analyst & consultant

As an independent contractor, I have worked with several agencies and businesses, including Hero, 99c, The Publishing Partnership and Pearson Education. Services varied from social media strategy and content creation to data analysis and reporting, as well as channel and community management. Key projects: February - August 2018: City of Cape Town marketing campaign data analysis, data cleaning, and reporting, social media marketing audits and reports, social media listening reports and presentations at Hero Strategic Marketing August 2018 - December 2018: Web content management for Pearson Education October 2018 - January 2019: Clicks Group Social Media data analysis, KPI reports (Clicks, Musica, The Body Shop, Claire's) Management and social media platform management for The Publishing Partnership February 2019 - July 2019: Edgars Club digital marketing data analysis, data cleaning and reporting for The Publishing Partnership February 2019 - July 2019: The City of Cape Town Social Media data analysis, data cleaning, social media listening insights reporting for Hero September 2020 - March 2021: Social media management of the Shoprite Social Media Channels (Black Friday, Christmas, Easter campaigns) for 99c March 2021: Social media platform management of the Checkers Social Media Channels (Easter campaign) for 99c

Old Mutual South Africa | Mar 2016 - Jul 2017

Senior Social Media Consultant

Collaborate with marketing colleagues to amplify traditional marketing campaigns through social media; monitor engagement and interactions and stimulate conversations that interest the audience and help deliver the marketing strategy. Work with colleagues across OMEM marketing to ensure that social media and traditional marketing strategy and activity is integrated and leverages off one another. Implement and adhere to governances and policies across OMEM to ensure that all social media marketing activities are compliant with agreed protocols, standards and rules. Monitor, identify and escalate reputational issues emerging on social media and work with OMEM MC Colleagues in resolving these timeously. Contribute to the OMEM Digital Marketing strategy. Ensure execution of social media marketing, campaign and strategy initiatives. Provides practice support on OMEM Social Media strategy to segments & business units. Contribute towards a high-performance team. Amplify traditional marketing campaigns through social media. Lead the Social Business Project, developing social media training and resources for distribution team. Support the developing Community Management team, establishing escalation processes and negotiating SLA's with business segments. Social Media Data Analysis and Reporting. Report Social Media Listening Insights to the business to inform marketing and product initiatives. Support the business in Online Reputation and Crisis Management. Govern the use of the brand on social media, providing guidelines and training for employees, advisers, designers and marketers. Collaborate with segment marketing managers to ensure ROI on all social media marketing activity. Develop strategies to earn leads and drive product sales through social media for all business segments. Manage suppliers in order to ensure delivery on all social media targets.

The Publishing Partnership | Nov 2013 - Mar 2016

Digital Project Manager

Contribute towards the social media strategies for retail clients (Clicks and Game stores) Social media data analysis and reporting Report on and manage social media advertising campaigns to ensure maximum return on investment Reporting against business social media KPIs and optimising where necessary Social media industry analysis and investigation of new opportunities and tools Listening and reporting Develop and pursue new business opportunities and commercial projects for the business Develop knowledge and understanding of the client’s business, objectives, market dynamics, products and consumer buying habits Produce and present previous monthly and campaign reports to clients Partner with internal and external clients on creative and digital work Project management (ad hoc): Ensure that the digital platforms are technically sound Ensure project delivery is closely mapped to ensure on-time, on-budget work Work closely with team members to ensure projects are delivered seamlessly and efficiently ensuring that processes are adhered to Assist in training and upskilling the digital staff Developing and executing solid plans to increase page views, unique visitors, time spent on site and stickiness/engagement level of content Utilising a range of techniques including paid search, SEO and PPC Assist and manage the sales process across the channels in a technical capacity Analyse and report against best practice and business targets Produce post campaign analysis for client, as well as a strategy for better implementation in future Research, implement, manage and report on relevant industry news

The Publishing Partnership | Sep 2011 - Apr 2013

Digital Manager: LEGiT

Editorial responsibilities: Social media strategy, campaigns and online reputation management. Developing the content marketing strategy Responsible for delivery of the brand objectives across all digital platforms Overseeing digital marketing platforms in a content and technical capacity Managing development of new platforms, stand alone projects and campaigns SEO supplier management and on-site optimization Tracking the online progression of campaigns and presenting the results Managing content managers, sub-editor and designer Campaign management: Campaign budget allocation and placement planning Ensuring seamless integration between digital media, creative messaging and client objectives Integrate campaigns that are on-brief and yield results that prove value to the business Ensure clients requests are briefed in and implemented timeously Produce and present previous monthly and campaign reports Research: Monitor and research the social media and online landscapes, both locally and internationally and implement changes, new ideas and best practices in line with digital strategy Responsible for improving the design, usability and content across all platforms Responsible for improving the smooth running and completion of projects across site builds, advertising, social media, and search marketing Manage and oversee digital department work flow, overseeing art and content teams Maintain communication in relation to traffic, development and production Brief in campaigns that ensure content is promoted in full circle across all available platforms Reporting: Digital marketing data analysis and reporting Provide weekly feedback reports to department heads Produce and present monthly reports to client Evaluate the mechanics and opportunities of new social media platforms and generate reports on findings Research, implement, manage and report on digital trends

The Publishing Partnership | Mar 2008 - Sep 2011

Online Content Editor: LEGiT, Discom and Jet Club

Roles and Responsibilities: Digital marketing data analysis and reporting Generating, compiling and presenting content ideas for magazine, mobi site and website Preparing monthly fashion and beauty briefs for client, stylist and photographer Proofreading and subbing digital content Assist print team in proofreading and subbing print content (lasers, irises and ﬁnal prooﬁng) Brieﬁng / commissioning freelancers, stylists, designers, developers and other suppliers Ensuring that production deadlines are met Ensuring content is optimised for both web and mobile devices, taking into account SEO criteria Uploading content to websites using content management system (Vignette, Joomla and Wordpress) Developing, launching and managing client's presence on social networks (Facebook, Twitter, MXiT and YouTube) Ensuring content is promoted across all available platforms Creating and managing monthly newsletters and ad hoc promotional mailers Managing relationship with clients and brand partners Writing creative and enticing articles and web copy

24.com | Jul 2005 - Feb 2008

Content manager

Managing the monthly website updates for the following Media24 magazine divisions: 1) Women’s Magazines: Fairlady, True Love, Sarie, True Love Babe, Lééf, Bride, True Love Bride, Fairlady Bride, WMD website 2) Family Magazines: YOU, Huisgenoot 3) Creative Magazines: Woman’s Value, Home, Tuis Managing and executing ad hoc client requests Managing the monthly newsletter for each publication Regular liaison with clients in the magazines’ division and relationship building Managing website forums Updating content for Weddings section on Women24 Editing images for web using Adobe Photoshop Editing magazine content for web, using HTML and SEO principles

My Education

Take a look at my formal education

Certificate: Short Course, User Experience Design · (February 2021 - AprilGetSmarter | 2021

Certificate: Short Course, Digital Marketing Red & Yellow School | 2017

Bachelor of Technology - BTech, JournalismCape Peninsula University of Technology | 2010

About Me

Hi, I'm Natasha, and I'm passionate about helping businesses uncover insights that lead to growth. I'm currently working as an independent contractor while pursuing my BSc in Computer Science to transition into a Data Science career.

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