· Implementing the digital marketing and acquisition strategy for the german speaking market. · Identifying performance marketing channel targets (sales, traffic, budget, ROAS) based on overall market sales and traffic targets and allocating budget for SEO, Paid Search, Social Media and Marketplaces · Managing online advertising campaigns (Google Shopping, Google Search Ads and Facebook Ads) to increase brand awareness and convert visitors into sales · Defining and executing content strategy for german blog: managing writers, conducting keyword research and publishing dynamic content which drives organic traffic to the main site · Coordination and communication with internal and external stakeholders such as journalists, media agencies and partners · Creation and publication of SEO content such as writing articles, landing pages, website content etc. · Collaborating with the procurement team to adapt and refine the product catalogue when necessary · Regularly Monitoring the performance of the SOS Accessories website and identifying opportunities for improvement

Superprof | Nov 2018 - Sep 2021

Digital Marketing & Country Manager DE

· Led the business development and identified acquisition channels to boost website traffic (Traffic at time of leaving - 2.6 million), represented the company in the German market and partnered with German businesses and other stakeholders to create channels for acquisition of teachers and students for the website · Created and implemented a sound SEO strategy (netlinking, keyword implementation, landing page optimization) to boost traffic, including through creating and managing a blog. · Managed a team of 12 freelance-editors and ensured a consistent flow of work across the Superprof Blog, keeping copy accurate, in style and to deadline · Supervised an internal team in implementing the digital marketing and branding strategy (social media and PR) for Superprof Germany and managing client relations · Negotiated and Implemented the acquistion of 2 german tutoring websites by Superprof · Delivered PR events such as Ambassador Meetings in Germany including organizing logistics such as location scouting and program implementation to increase brand visbility

Teleperformance | Aug 2018 - Nov 2018

Quality Analyst for Digital Marketing Project

N/A

Epoform Harzsysteme | Dec 2017 - Aug 2018

Sales Assistant

N/A

Ruhr-Universität Bochum | Sep 2015 - Nov 2017

Student Research Assistant

N/A

My Education

Take a look at my formal education

Master of Arts - MA, MarketingmanagementIU Internationale Hochschule | 2021

Master of Arts - MA, Geschichte - Sozialwissenschaften · (SeptemberRuhr-Universität Bochum | 2017

Bachelor of Arts - BA, Geographie - Geschichte · (April 2010 - SeptemberRuhr-Universität Bochum | 2015

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