Beta

Nikita N.

Certified

Marketing Analytics & Lifecycle

Technologies

Insights evangelist, spreading the gospel of data-driven decision-making.

My Certifications

These are the industry credentials that I’ve earned.

SQL Associate

AI Fundamentals

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

GoTo | Jun 2022 - Jan 2024

Lifecycle Marketing Automation Specialist

● Developed Data-Driven Dashboards: Designed and implemented insightful dashboards and reports in Tableau to monitor audience segments, support MQL goals, and communicate performance trends to stakeholders. Utilized advanced Excel functions for data cleaning and analysis for manual uploads. ● Optimized Multi-Channel Campaigns: Conducted comprehensive performance analysis using Tableau, Marketo and Google Analytics to track KPIs and derive actionable insights. Supported the automation of campaigns on Marketo, resulting in a 23% improvement in campaign effectiveness. ● Enhanced Customer Retention: Executed data-driven initiatives to refine onboarding, upselling, and retention programs in Marketo, leading to improved customer retention and expanded customer base. ● Increased Sales Conversions: Analyzed email marketing metrics and audience segments to optimize campaign performance, resulting in a 5% increase in sales conversions and improved engagement. ● Improved Campaign Performance: Collaborated with cross-functional teams to optimize email cadence, set A/B testing, and define target segments, enhancing overall KPI performance.

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