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Niklas Kinnunen

Niklas Kinnunen


Digital Sales Analyst

Nordea Bank


My Portfolio Highlights

My New Certification

Data Analyst Professional

Revenue Operations Analyst, solving business problems through statistical analysis.

My Work

Take a look at my latest work.


Market Analysis (Python)


Data Analyst Professional


Sales Data Analysis

My Certifications

These are the industry credentials that I’ve earned.

Data Analyst Professional

Data Analyst Professional

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

University of Eastern Finland | Aug 2020 - Jun 2023

Master's Thesis Researcher in International Business and Sales Management

My research identified the most effective sales team manager's competencies for impacting the sales team's revenue generation speed, aka sales velocity.
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Leadoo Marketing Technologies | May 2021 - Aug 2021

Global Sales Manager & Sales Analyst

Conducted market research, competitor, and customer analysis: - Identified ideal customer groups, growth opportunities, and value propositions. Analyzed, redesigned, executed, and A/B tested sales activities from start to finish in multiple channels (call, text, email, LinkedIn, Twitter) with CRM and automation tools (Hubspot, MailChimp, Zapier). - Identified ways to streamline the sales process, shorten the duration of sales cycles, and increase deal value. - Presented recommendations to senior management.

DNA Oyj | May 2020 - Aug 2020

Sales Representative

I acquired new B2C customers via cold-calling for 6 hours per day. The only information I had when the call started was the name and address of the person who answered. + Was the #1 best "closer" in our call centre with 42 sales reps. Aka. I generated the highest number of new customers AND revenue per cold call. My overall performance for creating a return on investment (ROI) was top- notch. + Generated 397k€ worth of contracts in four months. + Exceeded my sales target by 270%. + Won a sales contest for most revenue generated

Coachilla Ltd | Apr 2016 - Feb 2020

Co-Founder & Chief Marketing Officer

Coachilla helped users find and meet with the best 1:1 coaches who matched their goals to achieve meaningful lives and careers. Coachilla offered the easiest way to start a coaching relationship and was the best place for professional coaches to attract new clients, build an online presence and manage their reputation. ★ Before the COVID-19 pandemic, Coachilla was recognized as the most promising and visible startup in its field. My tasks included: Planned, executed, and managed Digital Marketing, Sales, and Customer Success in FIN, US, & UK. Digital Marketing, aligned with clear KPIs such as ROI, CAC, and LTV: Go-to-Market Research: Consistently talking with customers and analyzing market reports and results. - Identified revolutionary growth opportunities, competitive advantages, and ideal customer segments. - Understood customer objectives, challenges, and desired outcomes. - Provided departments with insights needed for customer-centric & data- driven operations. Campaigns: 500+ full-funnel marketing campaigns with ads, landing pages, content, and targeting. Content: SEO-optimized articles, social posts, and emails including text, videos, and images. Optimization: AB testing, analysis & conversion rate optimization of PPC ads, landing pages, and website. - Increased ROI of PPC ads by 1200%. - Increased organic website traffic by 1400%. Lifecycle Marketing: Worked cross-functionally with the product team to use lifecycle marketing channels (email, push, SMS, in-app messages) to increase retention, lower churn, and resurrect app users. Full Sales Process: Generated & had 200+ B2B sales intro meetings, 57% lead to a paying customer. Customer Success: Onboarded 100+ coaches, as their sales & marketing advisor, coordinator, and creator. Tools: HTML/CSS, WordPress, Hubspot, Webflow, Unbounce/LeadPages, Mailchimp, CRMs, Mailchimp, Jira, Trello, Google Analytics, Google Ads & Tag Manager, Meta ads, Mixpanel, and Hot Jar.

Menestystehdas | Sep 2014 - Dec 2016

Founder, Speaker, and Sales Coach

I delivered public speeches, workshops, coaching, and e-learning content, mainly for the sales department of a USA-based Fortune 500 company in Finland with 100s sales representatives. + I improved their sales results by 27%.

Wishwell Innovation | Oct 2010 - Dec 2016


Invented 78 products as a solo inventor.

Elisa | Jan 2009 - Sep 2013

Retail Salesperson

I sold face-to-face to new and existing B2C customers in an Elisa Store + I generated 14.7M€ in sales. + I was ranked 3rd best seller (monthly sales volume) in Finland's biggest telecom company.

IISEE Indoor Cycling | Jan 2011 - Sep 2011

Marketing Consultant


My Education

Take a look at my formal education

Professional, in Advanced Data Analytics and Machine LearningTaitotalo | 2024
Master of Science in Business and Administration in International Business and Sales ManagementUniversity of Eastern Finland | 2023
Bachelor of Science in Business and Administration in Marketing and Leadership (Minor: Management Accounting and Financing)University of Eastern Finland | 2020

About Me

Niklas Kinnunen

Revenue Operations Analyst, solving business problems through statistical analysis.

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