• Develop and maintain historical performance and KPI management for the Automotive Supply Chain department, driving data-driven decision-making and performance improvements • Provide analytical support across Warehouses, optimizing business practices through data analysis and actionable recommendations • Leverage SQL queries for data extraction and reporting to manipulate and analyze enterprise data, determining optimum productivity levels • Establish efficient workflow process, contributing to continuous improvement and increased productivity • Create and maintain macros and VBA scripts for reporting automation, reducing manual work and improving accuracy • Participate as an SME in process improvement projects, driving cross-functional initiatives for enhanced operational effectiveness • Maintain and utilize Python to scrape information in the weekly invoices from the third party, and created VBA Macro to automate invoice validation process, reducing manual work by 40% and improving overall efficiency

Canadian Tire Corporation | Sep 2021 - Dec 2021

Marketing Anallyst

• Conducted ecommerce sales tracking and reporting using Excel Pivot Table, providing valuable insights into sales performance and trends • Developed business intelligence dashboards in Power BI and Tableau to track return on investment (ROI) of advertising expenses, enabling data-driven decision-making and optimizing marketing strategies • Improved the effectiveness of paid advertising by continuously creating and optimizing Google AdWords campaigns, leveraging data insights to enhance campaign performance and maximize ROI • Utilized Google Analytics integration to analyze website data, drive sales, and inform future marketing initiatives for improved positioning and strategic decision-making

EatSleepRIDE Inc | Sep 2020 - Aug 2021

Product Marketing Coordinator

• Designed analytics dashboard utilizing Google Analytics and Superset to measure and optimize company website performance, providing strategic recommendations for improvement • Conducted ad-hoc analysis and analyzed monthly website reports using Google Data Studio, extracting actionable insights for informed decision-making and performance enhancement • Achieved significant improvement in social media and PR plans through data-driven advertising, resulting in a 1000% increase in engagements on Facebook and a 50% boost in traffic to the app download site • Developed and executed A/B tests, including ad copy, audience segmentation, and creative asset tests, driving data-backed optimizations and maximizing campaign effectiveness

My Education

Take a look at my formal education

Graduate Certificate in Information Systems Business AnalysisGeorge Brown College | 2021

Graduate Certificate in Strategic Relationship MarketingGeorge Brown College | 2020

Bachelor of Business in MarketingWestern Sydney University | 2018

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