Tribe: User Acquisition - Developed KPIs and reporting structure for the User Acquisition Tribe by gathering requirements from stakeholders, creating data models, and presenting the metrics on dashboards - Increased App users' Retention by contacting cohort analysis and recommending the optimal OKR on which the Product Team made decisions - Implemented data-driven marketing campaign optimization by collaborating with cross-functional teams to identify and categorize website traffic sources, and plan, execute, and develop data models for fast-track analytics - Optimized event tracking by leading an initiative to spot data inconsistencies and fix problematic events, enabling the Product Teams to rely on accurate data and drive results

Orfium | Jun 2021 - May 2022

Product Analyst

Product: Music Catalogs Ingestion (clients: Sony, Warner, Universal, Kobalt) - Facilitated data-driven decision-making for the Product Team by creating interactive, granular dashboards - Maintained client catalog quality by implementing standard checks and consolidation reports - Enhanced team efficiency by developing process workflows to prioritize client requests effectively - Accelerated Product Growth by streamlining critical cross-team business processes, allowing Product and Engineering teams to focus on new feature releases

Verlabs | Jul 2019 - Jun 2021

Business Analyst

SMS & Mobile VAS Projects in the MENA Region - Planned, organized, and run profitable projects (positive ROI) by efficiently coordinating with cross-functional teams and drafting detailed Project Specs, User Flows, and UAT Testing documents - Optimized UX by contacting Behavioral Analysis that provided actionable insights for improvement - Upgraded team workflow by automating recurring processes and reports generation

TIMECENTER S.A | Jan 2018 - Nov 2018

Digital Marketing Manager

Google Ads - Search, Display and Video Campaigns raising brand awareness - Monitor and optimization of digital campaigns ensuring lower CPC/CPA and higher ROI - Coordination with designers for the technical and textual specs of advertising content Social Media - Text, Banner and Video ads (FB & IG) for brands' awareness - Monitor and optimization of Social Media campaigns ensuring lower CPC/ CPA and higher ROI - Ensure fresh and appealing content - Coordination with designer's team to decide monthly content - Higher sales volume in stock - Supply B2B customers with fresh content to promote our brands through their channels leading to a 10% sales increase Data analysis for stock - Optimized product combinations promoted through Amazon leading to 5% stock decrease Digital upscaling of the company Coordination with external stakeholders for the implementation of the connection between CMS and ERP resulting to: - Instant update of the company's websites' product catalog - Up to date stock availability resulting in better UX and sales Establishing project management processes within the company: - Astana software as tool of gathering inquiries -Responsible for the tracking progress and fulfilling tasks in coordination with external stakeholders

ΟΡΘΟΠΕΔΙΚΑ ΚΟΪΝΗΣ | Jul 2017 - Apr 2018

Digital Marketing Manager

Google Adwords -Search, Display and Video campaigns - Monitor and optimization of digital campaigns ensuring lower CPC/CPA and higher ROI - Coordinate with designers for the technical and textual specs of advertising content Social Media - Search, Banner and Video ads (FB & IG) - Monitor and optimization of Social Media campaigns ensuring lower CPC/ CPA and higher ROI - Ensure fresh and appealing content - Boost user engagement by less formal and hard-selling textual approach of content - Increase of user database through Leads Ads by offering special discount codes Email Marketing - Higher open and click-through rates due to refreshed selling approach - Lower opt-out rates due to the above plus a more targeted audience for each separate email-products promoted - Higher sales volume due to the implementation of automated and targeted mails for different parts of the user journey Push Notifications Marketing - Increase of visits (15%) and sales (3%) thanks to the instant promotion of special offers and newly arrived products

Mantzouranis Home (leukaeidh.gr) | Jan 2017 - Apr 2018

Ecommerce Manager

Social Media - Increase business page's user pool - Increase user engagement with more joyful content, taking advantage of the available options - Set up Text, Banner and Video ads (FB & IG) - Monitor and optimization of Social Media campaigns ensuring lower CPC/ CPA and higher ROI - Ensure fresh and appealing content by constantly coordinating with designers for the technical and textual specs Offline actions Local market QR code promotion Eshop Supervisor - Improve UX by renovating the look and feel of website - Promote an holistic approach in terms of aesthetics through all channels of promotion - Dropping bounce rate by enriching product catalog

Seitanidis Home | Jan 2016 - Jan 2018

Ecommerce Specialist

Google Ads -Search and Display ads raising brand awareness and sales -Widening company's customer base to a different demographic groups Social Media - Coordinate with outsourced designers' team for creation of biweekly/monthly content - Boost user engagement by establishing engaging posts showcasing in-store activities - Enhance brand awareness with monthly giveaways Eshop Manager - Coordination with rest of the team for up-to-date catalog - Ensuring correct stock availability by coordinating with the rest of "brick and mortar" stores - Coordination with designers for the in time update of website content especially in periods of sales, holiday, special offers - Increase organic search results by improving SEO - Optimize performance by constant communication with outsourced dev team - Coordinate with outsourced designers' team for creation of biweekly/monthly banners and product photos - Promote bundle offers to reduce stock and increase brand awareness, user engagement

My Education

Take a look at my formal education

Master of Science - MS, Management Science and TechonlogyAthens University of Economics and Business | 2018

Bachelor of Science - BS, Communication and Media StudiesPanteion Panepestimion Ikonomikon kai Politicon Epistimon | 2015

About Me

I don't know if curiosity killed tha cat but I sure know it's the reason I do what I do! As a data-driven BI Analyst with 4 years of experience, I specialize in transforming complex data sets into actionable insights that drive business decisions. M

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