• Drove strategic vision, thought leadership, innovative solution development for related digital marketing technology, data, and analytics in collaboration with other senior leaders and service team members. • Hit the revenue target by spending %50 of the digital marketing budget. • Managed external agencies and internal teams in SEO, PPC, Metasearch, Display, and Email Marketing within a 2 million USD digital marketing budget. • Developed a Digital Product Strategy and experimental approach that fits into the current market and customer/user research insights. • Collaborated with stakeholders and customers to understand the competition and customer needs and created a roadmap to deliver 2 new apps, ticket journey, and new digital products. • Managed B2B partnerships including major telecom and retail companies that obtain a million-dollar extra revenue yearly and ATL / BTL marketing support. • Designed innovative digital products including railway integration (Omio) and In-Flight Entertainment (BluTV, Netflix)

BluTV | Jan 2016 - Jan 2018

CRM & Digital Analytics Manager

• Co-founded the Turkish OTT platform and design initial business & customer strategy ends with 2 million one-paid customers. • Implemented Google (Enhanced Commerce) and Heap Analytics and provided insights and performed A/B tests. • Implemented marketing automation (Emarsys) and mobile app attribution (Adjust) tools to perform real-time digital marketing actions. • Performed Ad-Hoc analysis on consumer and video content analytics. • Modeled and visualize customer data. (R, Tableau: See the success story through the link below.) • Led Big Data and M&L projects. • Designed & implemented a BI framework built on the "Big Data" environment.

Boyner Grup | Nov 2013 - Nov 2015

CRM & Digital Unit Manager

• Shaped digital marketing strategies of NetWork.com.tr, Fabrika-tr.com, and Divarese.com.tr. • Created monthly reports on all campaigns for PPC, Social, SEO, Email, and conversions. • Implemented Google Analytics and marketing automation tools. (Visilabs, Emarsys, Insider) • Made segmentation by analyzing the shopping behavior of the customers, create and implement action plans to increase loyalty. • Generated marketing lists for email and SMS marketing and remarketing based on specific customer segments & lifecycle. • Coordinated brand partnerships for NetWork.com.tr, Fabrika-tr.com, and Divarese.com.tr with major banks, telecom, media, and other partners. • Mapped and improved pre-sales and post-sales operations of e-commerce sites.

Hepsiburada.com | Sep 2012 - Nov 2013

CRM Manager

• Identified key customer segments using data mining techniques and analyzing the customer base across all categories. • Developed customer acquisition & retention strategies • Defined the customer loyalty program vision including 5 million members. • Analyzed customer life cycle and managing customer data model • Shaped consumer insights development strategy and roadmap, working in close partnership with the board members • Generated marketing lists for email and SMS marketing. • Consistently tracked and improved open rate, deliverability rate, click- throughs, list growth, and email metrics • Led the definition, management, and application of critical qualitative and quantitative market research that leads to insight • Tracked member conversions on a weekly and monthly basis and taking action when needed and reporting to the board members. • Managed department budget, 3 team members, consultants, and business partners.

Boyner Grup | Jul 2010 - Sep 2012

CRM and Segment Management Supervisor

• Executed CRM plan with internal and external resources – with a data and customer insight-driven foundation. • Led customer segmentation project. • Created store, brand, and segment-based customer insights. • Performed advanced customer analysis such as churn analysis, product association, etc. • Managed YKM Card program including 4 million members. • Implemented MS CRM Dynamics and providing customized screens to stores, marketing, and CRM departments and call center. • Generated marketing lists for email and SMS marketing. • Instructed store employees by conducting formal classroom courses, workshops, and seminars focused on CRM. • Supported post-merger integration process of YKM and Boyner.

Air France KLM | Apr 2007 - Apr 2009

Marketing Specialist

• Developed regional “Marketing Intelligence” reports for top executives and the revenue management department. • Used the information gathered to develop standard reports; drew conclusions about trends, variances, and business performance; presented information and distributed regular reports • Worked on several projects on idle times such as Café Europe, Crossing Borders, Fast Forward.

My Education

Take a look at my formal education

Master of Science (MS), Business and Management of TechnologyIstanbul Technical University | 2008

Doctor of Philosophy (PhD), Business Administration, Quantiative MethodsIstanbul University | 2008

Bachelor of Science (BS), EconomicsIstanbul University | 2004

About Me

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