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Owusu Sarpong

Owusu Sarpong

Analytics Consultant

__ | London

Technologies

My Portfolio Highlights

My New Track

R Programming

My New Course

Introduction to Python

My New Track

R Programming

Analytics ninja, mastering the art of extracting insights from chaos.

My Work

Take a look at my latest work.

course

Introduction to R

course

Introduction to Python

course

Intermediate Python

course

Introduction to R

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to R
Intermediate Python
Intermediate R

My Work Experience

Where I've interned and worked during my career.

Omnicom Media Group UK | Jul 2024 - Present

Advanced Analytics Consultant

N/A

Wallington Primary Academy | Oct 2023 - Present

Co-opted Governor

As part of the governing board for planning and assisting the strategic direction of Wallington Primary Academy towards achieving its objectives and holding the school's leadership accountable.
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Ebiquity plc | Jun 2022 - Jul 2024

Analytics Consultant

N/A

OMD UK | Jun 2018 - Jun 2022

Marketing Analyst

In the Decisions Science team, delivering bespoke analytical solutions that enable brands to make better decisions & faster to unlock growth with their marketing efforts using Econometrics and Experimentation Analysis. Projects I worked on are: • For Marketing Effectiveness, building and updating Marketing Mix Models (MMM) - Time Series Econometrics Analysis - for brands to understand their Return on Investment (ROI) comparable across their marketing channels towards an effective allocation of media budgets. • For Experimentation, evaluating the incremental lift of TV, Print, OOH, or Radio campaigns on key brand metrics. Other pursuits: • Exploring analytical tips & techniques to solve problems & building systems for automating analytical processes. • Writing user functions in R or Python is a fun pursuit for efficient coding towards solving analytical problems.

Omdena | Oct 2021 - Dec 2021

Project Manager

(2nd Freelance Volunteer Project via an invitation to a Product Owner/Project Manager) • Monitored the supervision of a diverse team of 30+ people across the world on a project for Foresightee to Web Scrape fresh food products from retailers in Belgium for building an Ontology & Knowledge Graph aimed at an AI model for forecasting sales of fresh food towards the prevention of global food waste. About Omdena: Omdena is a collaborative platform where a global community of AI Engineers, Data Enthusiasts, Problem Solvers, etc. collaboratively work together (mostly as Freelance Volunteers) to build impactful solutions to Social, Environmental, and Healthcare-related challenges. Check and Join one of Omdena´s upcoming projects: https://omdena.com/ projects

Omdena | May 2021 - Jul 2021

Machine Learning Engineer

As my 1st Freelance Volunteer project - collaborated with a diverse team of 30+ people across the world for helping detect early signs of Human Rights abuses around the world. • Created multiple Natural Language Processing (NLP) models to identify war crimes and their categories from Twitter and Reddit for helping the client, Human Rights First, to detect early warnings of abuses before mainstream media. • Led a sub-team to deploy 4 NLP models (2 binary and 2 multiclass) on AWS via FastAPI as a minimum viable product (MVP) web application to visualize war crime reports from Twitter and Reddit feed. About Omdena: Omdena is a collaborative platform where a global community of AI Engineers, Data Enthusiasts, Problem Solvers, etc. collaboratively work together (mostly as Freelance Volunteers) to build impactful solutions to Social, Environmental, and Healthcare-related challenges. Check and Join one of Omdena´s upcoming projects: https://omdena.com/ projects

Leuven Debating Society (LDS) | Oct 2015 - Jun 2017

Board Member

Member since October 2015, and a Board Member since July 2016: • As a Board Member, responsible for weekly debating session (British Parliamentary style), training & workshop on debating related topics such as Rhetoric, Argument, and Case construction. • Led 3 teams to a debating tournament in Maastricht (May 2017); placed 1st and 2nd twice out of 5 rounds. Leuven Debating Society (LDS), launched in March 2015, is a student organization based in Leuven dedicated to promoting an international debating culture at KU Leuven and in Belgium with the vision of unlocking and building up the potential of public speaking, open-minds, and all related debating capabilities among the younger generation. This is lived out on two pillars: • We organize regular debates in the form of British Parliamentary (BP) style, training & workshop, and participating in international Debating Tournaments. • On the other pillar, we organize open debating nights and lectures on current issues (not restricted to national, or European level) in collaboration with other students organizations.

KU Leuven | Jan 2015 - Jun 2017

Researcher

In the department of Strategy, Innovation, and Entrepreneurship at the Faculty of Economics and Business, Campus Brussels. Worked on a regional innovation policy focusing on innovation strategy, knowledge interaction, and collaboration networks for economic development. • Selected Project Experience: Innovation strategy and diversity in collaboration network: Analysed collaboration networks of innovation active SMEs, which resulted in a publication in the Journal of Technology Transfer. Presented a working paper at an International Regional Innovation Policy conference in Germany. Knowledge flows and pipelines in Science and Technology Indicators (STI): ▪ Explored innovation indicators: innovation activity, funding sources, knowledge sources and partners; analysis led to a need for diversity in innovation policies. Publication: "The Influence of Functional and Geographical Diversity in Collaboration on Product Innovation Performance in SMEs", Journal of Technology Transfer (2017)

AIESEC HUB | Jul 2013 - Jun 2014

Vice President Project Management

Head of the Project Management Department. Projects: Job Fair, Company Workshops, and AIESEC National Conference. Coached 2 organizing committee presidents for the National Training & Motivation Seminar 2013 (257 delegates) and International Train the Trainers, Brussels-Belgium (70 delegates). National conference attended: 2013: Kick-Off, and National Training & Motivation Seminar. 2014: Functional Meeting, and National Congress. International conference attended: 2014: International Train the Trainers, Poland; and Europe Leadership Development Seminar (EuroLDS), Bulgaria.

AIESEC HUB | Sep 2012 - Jun 2013

Team Member_Project Department.

Created the working budget for Job Fair and Christmas dinner | 2012. Acted as Liaison Officer (Co-organising committee president) for putting together the Belgium and France Leadership Development Seminar (BeFLDS) 2013 with AIESEC Louvain-la-Neuve. National conference attended: 2012: National Trainers & Motivation Seminar. 2013: Functional Meeting, BeFLDS and National Congress.

IBeO | Nov 2011 - Jun 2012

External Market Research Analyst

3rd year Bachelor project - International Market Research. Conducted a confidential External Market Analysis based on a Desk Research for a Belgian FMCG company operating as one of the leading Innovative and Eco-efficient players within the Personal and Home Care industry.

Hogeschool-Universiteit Brussel | Sep 2010 - Jun 2011

Project Leader: Intergrated Business Project

Led a team of 5 students in an Integrated Business Project (IBP) for IBM Belgium. Analyzed its management operations based on the McKinsey 7S model. Analyzed its financial status (Financial Statement Analysis) and its sector of operation within the economy (Macroeconomics).

My Education

Take a look at my formal education

Master’s Degree, Master of Advanced Studies in EconomicsKU Leuven | 2017
Master’s Degree, Business Administration; International Business ManagementKU Leuven | 2014
Bachelor’s Degree, Business Administration; International Business ManagementHogeschool-Universiteit Brussel | 2013

About Me

Owusu Sarpong

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