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Paulo Luis Abeleda

Freelancer

University of the Philippines - Diliman

Technologies

My Portfolio Highlights

My New Course

Introduction to Python

My New Project

Cleaning Bank Marketing Campaign Data

My New Workbook

Project

Insights evangelist, spreading the gospel of data-driven decision-making.

My Work

Take a look at my latest work.

course

Introduction to SQL

DataLab

Project

course

Introduction to Python

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

Unilab, Inc. | Jan 2018 - Jun 2022

Consumer Insight Officer

Spearheaded the data unification efforts of ULCH. With the help of the Corporate IT, built a data warehouse and data visualization system that centralized the data access of users from the around the organization. Worked on cleaning and formatting the initial data set ingested in the system. Also did ongoing work on updating and adding new data sets to the data warehouse. Created a crowd-sourced competitive intelligence reporting and monitoring system. This addressed the data and knowledge gap of ULCH brands when it comes to systemic tracking of competitive brand activities. Designed the user interface and the data structure of the system. Worked with CIT to develop the system and headed the pilot test as well as the full system launch. Also worked on maintaining the system and troubleshooting user issues. Revamped the knowledge repository site of consumer and marketing research studies for ULCH. Designed the user interface of the site and the file system structure based on past usage of the previous version. Worked with CIT to add quality of life improvements in the site that enabled easier upload of files in the system and better file discoverability for end-users.
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Unilab, Inc. | Sep 2014 - Dec 2017

Consumer Insights Specialist

Handled consumer research projects for various brands of Unilab Consumer Health and the Unilab Institutional Branding Group. Primary task is to support brand activities by providing insights and recommendations based on various Qualitative and Quantitative studies which range from the standard Brand Health Tracking to customized BTL evaluation studies.

Nielsen | May 2012 - Jul 2014

Client Service Executive

Handled various FMCG clients such as Procter & Gamble and Mondelez Philippines. Did integrated category reviews specializing on retail audit data. Also did ad-hoc analyses and reports for clients which are used for their marketing and trade initiatives. Co-headed a special fuel station census project. Organized the data structure of the final client report based on client research objectives.

My Education

Take a look at my formal education

BS in Business EconomicsUniversity of the Philippines | 2012

About Me

A former market researcher looking to shift to the data analytics field

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