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Paulo Muzyczuk

Paulo Muzyczuk

Marketing Analytics Specialist

McMakler | São Paulo

Technologies

My Portfolio Highlights

My New Track

Python Fundamentals

My New Course

Introduction to Python

My New Track

Python Fundamentals

Algorithmic visionary, building bridges between data and knowledge.

My Work

Take a look at my latest work.

course

Understanding Cloud Computing

course

Introduction to Python

course

Intermediate Python

course

Understanding Cloud Computing

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Intermediate Python
Understanding Cloud Computing
Understanding Data Engineering

My Work Experience

Where I've interned and worked during my career.

McMakler | Oct 2023 - Nov 2025

Senior Marketing Analytics Specialist

▪ Development and maintenance of the Marketing budget planning and reporting process; ▪ Development and maintenance of all dashboards used by the Marketing team; ▪ Lead Scoring; ▪ Calling lists optimization; ▪ Marketing Mix Modelling; ▪ TV media attribution; ▪ Data Analysis for the quarterly German Real Estate Market Report; ▪ Development of data sources and data pipelines along with the Data Engineering team; ▪ Development of analytical solutions involving mathematical modelling along with the Data Science team; ▪ Experimental and quasi-experimental data analysis; ▪ Ad hoc analytical consulting across Marketing, PR and Sales departments.
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McMakler | May 2022 - Oct 2023

Marketing Analytics Specialist

N/A

McMakler | May 2021 - Apr 2022

Marketing Analyst

N/A

Petlove.com.br | Jan 2020 - Apr 2020

Senior Product Marketing Analyst

N/A

( evino ) | Jan 2019 - Jan 2019

Marketing Analyst

N/A

( evino ) | Jan 2018 - Jan 2019

Junior Marketing Analyst

▪ Website Conversion Rate Optimization; ▪ WebPush and On-Site channels management (CRM); ▪ Facebook channels management (user acquisition); ▪ A/B and Multivariate testing; ▪ Design of Experiments; ▪ Prospect, test and negotiate new Marketing tools; ▪ SEO optimization; ▪ Evino Match Project Owner.

Rede | Jan 2017 - Jun 2018

Digital Account Executive

▪ Managing approximately 1000 clients in North, Northeast and Center West regions of the country; ▪ Relationship with the comercial team leaders of Rede and Itau of the regions mentioned; ▪ Negotiation of solutions and financial products for Itau’s clients and branches; ▪ Competition mapping; ▪ Customer retention; ▪ Encouraging the use of digital tools, channels and processes.

Apollo Bartenders | Jan 2015 - Aug 2017

Cofounder

• Development of business model through Canvas Methodology and Design Thinking; • Recipes and menu development; • Prospection of clients, partners and suppliers; • Pricing and direct negotiation with clients; • Selection and training of the bartender’s team; • Cash flow management; • Financial modeling and analysis; • Social media management; • Email marketing via MailChimp.

Rede | Jan 2016 - Jan 2017

Intern

▪ Elaboration of quantitative and qualitative commercial reports; ▪ Prospects list modeling; ▪ Creation of presentations used by executives at commercials committees.

Habits, a incubadora de impacto da USP | May 2016 - Nov 2016

USP Innovation Agency Scolarship

▪ Social media management; ▪ Endomarketing; ▪ Events organization; ▪ Monitoring of resident companies; ▪ Partners prospection.

My Education

Take a look at my formal education

Bachelor's degree, MarketingUniversidade de São Paulo | 2018

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