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Paulo Rodrigues

Paulo Rodrigues

Analytics Engineer

Styleseat | Brazil

Technologies

My Portfolio Highlights

My New Project

Analyzing Unicorn Companies

My New Course

Introduction to Python

My New Project

Analyzing Unicorn Companies

Analytical virtuoso, transforming data noise into harmonious insights.

My Work

Take a look at my latest work.

course

Introduction to SQL

course

Intermediate SQL

course

Introduction to Python

course

Introduction to SQL

My Certifications

These are the industry credentials that I’ve earned.

Other Certificates

Alura SQL with PostgresSQL

Alura Excel VBA

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to SQL
Intermediate SQL
Intermediate Python

My Work Experience

Where I've interned and worked during my career.

School Status | May 2023 - Apr 2024

Analytics Engineer

- Significantly improved Looker's efficiency through advanced LookML optimizations, including PDTs, liquid variables, and streamlined query performances, markedly boosting data processing speed and system responsiveness. - Developed Quick Starts to empower both internal and external users with a more intuitive and user-friendly environment, enhancing overall engagement and productivity. - Automated essential reporting processes, facilitating more efficient government submissions and ensuring high data integrity. SchoolStatus is a leader in educational technology, offering integrated data analytics and communication tools for K-12 education, enhancing decision-making and school-family collaboration.
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Neon | Dec 2022 - Feb 2023

Senior Data Analyst - Growth & Performance

- Improved growth experiments and A/B testing by adding intelligence layers, reducing operational effort and focusing on fewer, more impactful tests. - New testing strategies led to a 0.2% increase in conversion and a nearly 15% decrease in Customer Acquisition Cost (CAC). With over 22 million satisfied clients, Neon is a modern digital bank in Brazil, offering convenience, versatile payment solutions, competitive rates, and top-notch security.

banQi | Dec 2021 - Dec 2022

Data Business Analyst

- Led the data strategy for PIX, a digital payment system, working closely with the product team to design metrics and OKRs from the ground up. Responsible for the entire data flow and understanding of PIX. - Additionally responsible for marketplace products, designing and implementing A/B tests using Amplitude to optimize product performance and user experience. - Conducted an extensive customer behavior analysis project, leading to a 12% increase in Monthly Active Users (MAU), the most critical OKR for 2022. BanQi is the Brazilian digital account, free and for everyone. The company believes that money is independence, freedom, and the opportunity to pursue dreams. Therefore, it aims to bring financial services to those who really need them and cannot count on traditional banks.

Intelipost | Aug 2021 - Dec 2021

Data Analyst

Responsible for managing the entire data flow for carriers, from ETL processes to dashboard development, ensuring accurate and efficient data handling. - Contributed significantly to the development of a new data product from concept to MVP, enhancing carrier operations and data utilization. In order to simplify logistics in LatAm market, Intelipost is the leading freight management platform in Brazil.

Loggi | Oct 2020 - Aug 2021

Operations Analyst

- Monitored, analyzed, and provided easy visibility for the main KPIs of Loggi's operation in northeast Brazil. - Created self-service data tracking dashboards for various stakeholders using SQL and Looker, which improved transparency and decision-making. - Automated processes using macros and VBA in Excel, which saved dozens of hours of work in the company's distribution centers. - Led daily, weekly, and monthly meetings to report performance, anticipate possible problems, and suggest data-driven solutions. Through technology, Loggi is creating logistics in the future in Brazil with fast, economical and reliable solutions.

Incognia | Nov 2019 - May 2020

Quality Assurance Analyst

- Delivered standardized and high-quality data that guaranteed great results in campaigns for premium clients such as Banco do Brasil and Magazine Luiza. - Managed stakeholder expectations from various areas, ensuring the company's reliability with customers. In Loco (now Incognia) was the biggest brazillian ad-network with +50 MM users and one of the fastest growing startups in Latin America. Delivered location-based advertising through more than 600 app partners for premium brands, such as Coca-Cola, P&G, McDonalds and Jaguar.

Ekäut Cervejaria Artesanal | Mar 2018 - Apr 2019

Trade Marketing and Operations Supervisor

After transferring the sales delivery area to a larger team, I took over the supervision of trade marketing operations. I followed the company's 20 largest customers, developing strategies to increase the sell-out of our products and assessing the return on our investments. At the same time, I managed the entire operation of the brand's external events, with a selection process, reading of financial viability and logistical and operational planning. During this period, I was also responsible for the start of the company's operations on the island of Fernando de Noronha.

Ekäut Cervejaria Artesanal | Oct 2017 - Mar 2018

Operations Supervisor

It was given to me as a challenge to structure and create the processes of the delivery sales area. Together with the Commercial Director, I developed customer service processes, lead capture, sales pipeline and customer satisfaction. We did all the management of our team, equipment and stock, we planned the distribution and logistical operations. Commercial reports were presented to the board every month with steady growth in the area's numbers.

Ekäut Cervejaria Artesanal | Apr 2017 - Oct 2017

Beer Sommelier

In my first position at the company, I was responsible for part of the quality control, developed the training given to our customers, guided tastings and events. The company was still in its first year, we shared a lot of functions and soon I was relocated to the sales area.

Freelancer

Freelancer

Throughout my career, I've embraced opportunities to contribute to diverse short-term projects as a freelancer. Flix – Insurance Sector (2 months) - As Lead Developer, spearheaded the dashboard transition from Metabase to Looker in 2 months. - Utilized Looker's LookML to develop robust Models, Views, and Explores, introducing custom metrics and dimensions for dynamic, user-centric dashboards tailored to stakeholder needs. Engineered intuitive Views, democratizing data visualization for non-technical users, enhancing data-driven decision-making and boosting operational efficiency. Doctoralia – Health Sector (5 months) - Pioneered the analytical framework for a newly acquired clinic management product, marking my tenure as the inaugural data professional. Led the integration with the Docplanner database and orchestrated the ETL process, enabling the creation of impactful dashboards. - Conducted the product’s first comprehensive NPS analysis using clustering models and NLP in Python, drastically reducing ambiguous feedback categories by 28%, refining our understanding of user satisfaction. - Analyzed user interactions on the platform with Google Analytics, providing actionable insights to enhance user experience. Kinship – Pet Health Sector (3 months) - As a Data Engineer, played a pivotal role in transitioning the company's data infrastructure from BigQuery and Looker to AWS Redshift and Tableau in 3 months. Adapted the ETL workflows and data visualizations to align with new technological ecosystems. Zazmic – Consulting Sector (2 months) - Led the development of a data environment for a medium-sized enterprise over 2 months. Managed the migration from AWS to Google BigQuery (GBQ), established the Looker platform, and integrated it with GBQ. Utilized LookML for data manipulation, leading to the creation of the company's first dashboards.

My Education

Take a look at my formal education

Technical in SQL in PosgresSQLAlura | 2020
Technical in Excel VBAAlura | 2020
Bachelor in Culinary ArtsUniversidade Federal Rural de Pernambuco | 2018

About Me

Paulo Rodrigues

Graduated in Culinary Arts, I leverage my diverse background to bring a unique perspective to my work. My professional journey has included positions at a major craft brewery in northeast Brazil, as well as big tech companies such as Incognia, Loggi,

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