Impacting people's lives in emerging markets through entrepreneurship and technology. Seedstars envisions a world where every talented and determined entrepreneur, not just those in Silicon Valley, has access to the resources that they need to grow their business and create a lasting impact in their communities.

Careem | May 2019 - Dec 2020

Senior Growth Manager

Leading growth programs through conducting extensive experimentations & analytics & strategies localized for Pakistan, Egypt, Saudi Arabia, UAE, & 10 + MENA markets. Owner of an award winning Acquisition & Activation program called Honeymoon program; product manager on Engagement product Ride Hailing package, experiments including bundled package, family package, daily rentals, taxi package; own pricing simulation analysis & marketing campaign to drive package adoption. Initiated and own product marketing projects including Customer Life Journey Map; Monthly Stat Email; primary analytics force for the team to empower product feature decision making such as car type selection display strategy, as well as for growth issues investigations such as repurchase rate drop.

Chinaccelerator 中国加速 | Apr 2019 - Present

Growth Mentor

N/A

Mobike 摩拜单车 | Apr 2018 - Mar 2019

Growth Product Manager

One-woman growth team that led product growth strategy powered by data analytics; with localized strategies in global markets from South East Asia to Europe, North & South America. • Formulated product strategy based on data analysis – e.g. conversion strategy for top-up balance users to Mobike Pass users; optimization strategy for converting registered users into paid users; new operation model analysis (membership, Trips Card, or daily rental model); new product pricing model analysis for e-scooters, etc.; • Created & monitored KPI’s for operation performance across all oversea markets, including weekly & monthly analysis pulled from raw data & analyzed with SQL, Excel, Tableau; • Managed all new product feature rollouts with external and internal stakeholders across all oversea markets.

Frontpoint | Dec 2015 - Sep 2017

Business Strategy Manager

Headed marketing strategies across all 6 marketing channels; continuously optimized all of them with insights from data. · Revitalized the referral program which leverages more than 120,000 existing customers to generate new leads for sales; doubled the number of new leads per month from 60 to 120; · Led data analysis initiative for 6 marketing channels including referral program, paid search, affiliate programs, Google display network, email, direct mail and ecommerce, for an average of 5000 sales per month – create, monitor and analyze performance KPIs; · Generated ideas and conducted A/B tests to improve conversions for the main website.

comScore, Inc. | Aug 2013 - Dec 2015

Senior Data Analyst

Built models to automate data QA processes & analyze, investigate data trends from 2 million global users. • Promoted from data analyst to senior data analyst within 14 months for exceptional data analysis and leadership skills; led monthly production tasks (about 20 subtasks) for a team of 6; and developed 3 automations to optimize production with SQL, which saved approximately 10 hours per person per month; • Analyzed visitation data for about 300 websites per country, for 39 countries each month; with 10 ad hoc investigation cases each month, using advanced Excel, SQL and statistical skills; Participated in cross-team project with C-level management, to revamp quality of flagship product’s data collected from 2 million people; • Received 2 comScore High Two-Five O Awards in 2 years for superior performance and leadership skills.

comScore, Inc. | Jul 2012 - Aug 2013

Data Analyst

N/A

My Education

Take a look at my formal education

Master's degree, Data ScienceNorthwestern University | 2022

Bachelor's degree, Business/Commerce, GeneralUniversity of Virginia | 2012

BS, Commerce; Information TechnologyMcIntire School of Commerce | 2012

About Me

I'm a data scientist student at Northwestern University, looking to get hands-on experience by working on paid DS projects. Before data science, I worked in data analytics for a few years and start growth strategy for a few years.

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