Learn Data Skills


Senior Consultant



My Portfolio Highlights

My New Course

Introduction to Python

My New Course

Intermediate Google Sheets

Data whisperer, listening closely to the stories hidden within the numbers.

My Work

Take a look at my latest work.


Introduction to Tableau


Introduction to SQL


Introduction to Python

My Certifications

These are the industry credentials that I’ve earned.

Other Certificates

Ironhack Data Analyst Bootcamp

IDEO U Collaborative Leadership Certificate

IDEO U Communicating for Impact Certificate

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

Global Telco Consult (GTC) | May 2021 - Present

Senior Consultant and Data Analyst

Working with Enterprise, Service Providers and Mobile Operators to support RCS, CPaaS, Firewall Management and Business Development within the A2P ecosystem. In a small team and growing business, my role at GTC has evolved as we find new ways to apply my previous experience while stretching the skills I'm looking to develop further. My role includes: Consulting, Data Analysis & Visual Storytelling - Coordinating, performing and processing stakeholder interviews to gather, digest and present data, feedback and insights to guide our strategic consulting projects. - Data cleaning and processing in Google Sheets to produce straightforward data visualisations (using Flourish/DataWrapper) that make insights simpler and stickier for customer presentations. - Structuring the visual story behind our client presentations to communicate our recommendations and rationale clearly. Product Marketing: - Generation of ideas, drafts and infographics for original GTC content. - Ongoing collaboration and constructive feedback for Marketing lead's content pipeline. - Interviewing valued partners for GTC Insiders video series. Collaborative Leadership: - Developing and delivering engaging internal training and brainstorming sessions on miro. - Driving engagement in customer workshops with tools like Slido to warm-up/ recap and bookend main content. - Leading conversations around company culture to consolidate onboarding process for new joiners. - Acting GSMA liaison to ensure everyone has access to the InfoCentre portal and aware of its benefits and how to access them. - Mentoring new joiners throughout their first months at the company as they adapt to our remote work / virtual team.
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Mobile Ecosystem Forum | Apr 2021 - May 2022

Advisor LATAM

Supporting MEF to engage its local member community in Brazil, extend activities to LATAM as a whole and promote the region across all MEF initiatives.

Telefonica | Apr 2020 - Apr 2021

Business Messaging Development

RCS rollout and renewed SMS revenue protection: - Liaise with LATAM OBs on RCS rollout and track KPIs throughout take-to- market process: facilitating procurement, contracts and implementation with solution providers; pilots and pricing models with aggregators and brands, device activation and user scaling with OEMs. - Maintain close relationships with A2P and fraud stakeholders in LATAM while reconnecting with European counterparts to form a global A2P fraud strategy that protects SMS revenues and restores trust in the channel. - Productize internal reporting tool designed and delivered as a low-cost, agile solution to compensate for lack of adequate reporting in antifraud software. - Participate in MEF (www.mobileecosystemforum.com) working groups and events to share operator perspective, contribute to industry documentation that supports our objectives (Code of Conduct, Fraud Framework) as well as gain market insights to circulate internally.

Telefonica | Jan 2017 - Mar 2020

SMS Market Development LATAM

Responsible for the ongoing growth of A2P Messaging throughout the region, reporting to VP Global Advertising - Frequent travel to priority markets to review KPIs, identify trends and tactical product/commercial solutions to exceed YOY targets. - Consult local advertising leaders to explore strategic opportunities and positively influence their revenue growth. - Mentor local teams to gather business intelligence and extract insights that can improve fraud controls and inform a continuous improvement plan. - Work internally with areas across the business to develop a clear and well- communicated cross-functional A2P monetization plan, ensuring ROI. - Influence other operators and industry organizations to collaborate on a cross-net antifraud strategy through local market and global industry forums. - Evangelize product strategy through targeted internal comms.

Telefonica | Jan 2016 - Dec 2016

Global Bulk Programme Lead, LATAM

Rolling out best practices from Brazil antifraud projects across the region. *Winner of Best Latin American Project 2016, Global Carrier Awards 2016 **Winner of Best Fraud Solution for SMS, Messaging and SMS World Awards 2016 - Support Brazilian OB in defining and developing a short- and long-term continuous improvement plan for local platforms, policies and processes. - Mentor new project leaders in Peru, Mexico and Ecuador from project kickoff, capex investment, solution design through to platform launch. - Apply emotional intelligence and cultural awareness to negotiate expectations of remote global stakeholders within the realities of the local business and its financial/regulatory/operational constraints. - Document DIY best practice guides for smaller OBs to follow while larger OBs are accelerated.

Telefonica | May 2014 - Dec 2015

Global Bulk Project Lead, Brazil

Lead cross-functional antifraud project to reboot the Bulk SMS business in Brazil – securing R$1.8MM technology investment producing R$ 83MM Interconnect savings since April 2015. • Analised customer usage data to propose filters and estimate addressable (fraudulent) market size • Built business case and managed procurement process for platform upgrades • Identified quick wins with existing tools that improved controls 9 months ahead of main upgrades. • Defined platform upgrades required and subsequent solution design/user flow. • Approved the project by following strict local project stage gates; consulting Legal, Finance, Marketing, Customer Care, Fraud, Interconnect, Roaming, Engineering and IT to find creative solutions that could resolve conflicting requirements and priorities throughout. • Provided regular comms to global, regional and local directors simultaneously to ensure ongoing support for the project and to mitigate roadblocks before they arise. • Established open, trusting relationships with SMS brokers for feedback for further improvements. • Spoke at global product conferences to present summarised learnings to regional teams and leaders. • Curated external newsletter with guest content sourced from our Bulk partners worldwide. • Delivered best practice video interviewing senior project sponsors for soundbites on our successes.

Telefónica Digital | Mar 2014 - May 2014

Business Analyst, Global Advertising Technology

Working with the Global Advertising's Technology team in a Business Analyst role focused on three main priorities: 1. Gather, record and share product requirements between vendors, operating businesses and global product owners to ensure alignment throughout smooth delivery of ad tech roadmap. 2. Define, design and share suite of benefit-led product documents to clearly and concisely communicate the value added by our products for Telefónica's operating business, for advertisers and for end customers. 3. Accompany local Brazilian advertising team (Vivo) at sales meetings to gather market feedback first-hand and translate into change requests for iterative product improvements or to propose new products.

Telefónica Digital | Aug 2013 - Feb 2014

Product Marketing, JetSetMe

An internal startup working with Big Data to create value for customers and businesses using network-based location data in financial services and travel. I worked on value chain analysis for the credit card market, a consumer trial marketing plan and managed our 3rd party partner whilst building a tactical solution. Beyond that, it was my responsibility to identify root cause of errors/outages in our solution and then contact the relevant internal/external parties to resolve any issues within established SLA timeframes - developing greater fluency with network/messaging architecture end-to-end.

Telefónica Digital | Mar 2013 - Aug 2013

Business Analyst - Smart Metering UK

As part of the 50+ bid team, I condensed large volumes of technical information into clear, concise documentation delivered to tight deadlines on a daily basis - with several documents* submitted in the final, winning bid response worth £1.5bn over 15 years. I also lead the compilation of the larger Service Management evidence question, managed the work of a Talentum intern and built case studies from Financial Services/MVNO Service Managers interviews. (*including pieces on Telefónica UK's Eco-rating programme, Knowledge Mgmt, Network History and Customer Experience Reporting).

Telefónica Digital | Aug 2012 - Feb 2013

Product/Programme Manager

During my first six months at Telefónica Digital I worked within the Communications Product Design team as Programme Manager for Mobile Landline (a virtual phone service for SMEs) and Assistant Product Manager for TU Go (an app-based service to use your O2 number on tablets, laptops and make calls over wifi). As Mobile Landline's Programme Manager I developed relationships with several of Telefónica's operating businesses in Europe and Latin America (ARG/IRE/GER/UK), coordinating the work of Technical/Commercial Managers to reiterate our proposition with OB feedback. I pitched the commercial model to the ARG Product Owner and ran an internal trial for MEX/GER – overall developing an understanding of the challenges to gain business buy-in for global products at local level. As Assistant Product Manager for TU Go, I spoke to our development team in Spain daily to raise, address and reprioritise issues for iOS/Android/PC. I monitored these issues online via bug-fix lists and reported new bugs found through testing into JIRA. I managed our O2 UK trial, shaped the PC app redesign and overall developed a greater appreciation for the level of care and attention to detail required to plan, perfect and launch a commercial product of global standing.

My Education

Take a look at my formal education

Bootcamp in Data AnalyticsIronhack | 2022
Infografia, Dataviz e Infodesign: Conceitos e Práticaplatô | 2021
Leading Virtual Teams in the Digital AgeHyper Island | 2017
MA in Applied Imagination in the Creative IndustriesCentral Saint Martins, University of the Arts London | 2014
BA in German and Portuguese & Brazilian StudiesKing's College London | 2012

About Me


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