Learn Data Skills
Beta
Piotr Prędkiewicz

Piotr Prędkiewicz

Senior Marketing Analyst

FORMEL SKIN | Berlin

Technologies

My Portfolio Highlights

My New Track

Data Analyst

My New Course

Introduction to R

My New Track

Data Analyst

Data explorer, charting new territories in the realm of insights.

My Work

Take a look at my latest work.

course

Introduction to Relational Databases in SQL

course

Introduction to R

course

Data Manipulation in R with dplyr

course

Introduction to Relational Databases in SQL

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to R
Introduction to the Tidyverse
Data Manipulation in R with dplyr
Intermediate R

My Work Experience

Where I've interned and worked during my career.

FORMEL SKIN | Nov 2023 - Present

Senior Marketing Analyst

N/A

komoot | Sep 2022 - Mar 2023

Senior Data Analyst (Marketing)

Updated the setup of user-level attribution to a creative level within the GDPR constraints. Established monthly strategical reporting on performance marketing campaigns.
Show More

Trade Republic | Feb 2022 - Jul 2022

Analytics Engineer II

Worked on the spend pipeline to allow precise reporting on UA and automation of manual reporting of the influencer and brand campaigns. Cleaned up, standardized and documented an external tool (Clarisights) for operational reporting for UA.

LOVOO | Apr 2016 - Feb 2022

Data Analyst

Developed and implemented a custom solution for detection of advertising fraud and implemented the tracking of marketing campaigns on user-lever in line with the GDPR compliance, improving campaign efficiency and return on ad spend. Created and implemented logic to distinguish between new users and returning ones to optimize UA campaigns. Attributed indirect LTV metric to the users that allow measurement on return of marketing spends beyond ROAS for users that are not directly driving the revenue. Developed and automated the calculation of marketing input to the business case that drives the top-level budget decisions. Ongoing support of mobile app marketing and user growth teams with data and advanced analysis of it. Creating + maintaining data pipeline for marketing / growth analytics to deliver the clean tracking data while lowering the costs of daily load. Constantly monitoring data consistency among various sources and leading the integration of third party solutions. Fueling business decisions with forecasts of marketing performance.

Kabam | Sep 2014 - Mar 2016

Live Operations Associate

I’m responsible for sustaining players’ satisfaction while following business goals of the company. My day-to-day business consist mainly of the following tasks: - Create, execute and analyze content, contests, events and promotion plans to drive daily revenue and hit monthly goals. - Identify and test new monetization opportunities - Manage the execution of events (both in-game and out) to improve game performance metrics, player engagement, and overall customer satisfaction - Help the studio group achieve its goals through both standard practices and innovative ideas - Interact with the community in game, on the forums, and through social media channels - Identify and report to Studio management new game issues that impact our players - Respond to player issues quickly and consistently through a variety of support channels (forum, online CRM, social media)

ProSiebenSat.1 Games GmbH | Nov 2013 - Sep 2014

Business Analyst Mobile Games

Mainly covering the responsibilities of game release process from the ex-ante marketing research to post-release strategic marketing decisions. This part of my work consist of following tasks: - Market research on mobile gaming industry - Challenging KPIs from existing and possible competitors - Preparation of business cases for green light process for publishing deals - Definition, setting and maintenance of tracking points and SDKs - ASO for product launch and updates - KPI reporting of marketing actions and user behaviour - Financial reports with cooperation with controlling Besides this I delivered the foundation for creation of business strategy for the mobile games unit inside the company by providing the comprehensive market research data for the management board.

ProSiebenSat.1 Games GmbH | Mar 2013 - Nov 2013

Intern Mobile Games

During my internship in mobile games unit I was faced with responsibilities of KPI based reporting of both games performance in terms of monetization as well as user behavior analysis. My field of experience was rounded by the market research and first challenges of SDK maintenance. In addition I took care of social media and community management for existing portfolio. Following task were a part of my daily experience: - Market research on mobile gaming industry - Preparation of business cases for green light process for publishing deals - Definition, setting and maintenance of tracking points and SDKs - ASO for product launch and updates - KPI reporting of games performance and user behavior - social media and community management I was also responsible for games testing and evaluation as well as lead generation for mobile games developers in Europe.

My Education

Take a look at my formal education

Diplom Kaufmann, BetriebswirtschaftslehreOtto-von-Guericke-Universität Magdeburg | 2012

Powered by

  • Work
  • Courses
  • Experience
  • Education
  • Create Your Data Portfolio for Free