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Pradana Putra Dharma

Pradana Putra Dharma

Certified

Data Analyst

Institut Teknologi Bandung

Technologies

My Portfolio Highlights

My New Workbook

Sales Strategy Effectiveness Analysis

My New Workbook

Project: Visualizing the History of Nobel Prize Winners

My New Workbook

Sales Strategy Effectiveness Analysis

Data Analyst with experience in sales, business development, and project management.

My Work

Take a look at my latest work.

DataLab

Sales Strategy Effectiveness Analysis

DataLab

Project: Hypothesis Testing with Men's and Women's Soccer Matches

DataLab

Project: Investigating Netflix Movies

DataLab

Project: Exploring NYC Public School Test Result Scores

DataLab

Project: Analyzing Motorcycle Part Sales

DataLab

Project: Analyzing Crime in Los Angeles

DataLab

Sales Strategy Effectiveness Analysis

My Certifications

These are the industry credentials that I’ve earned.

Data Analyst

Data Analyst

Data Analyst Associate

Data Analyst Associate

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to SQL
Introduction to Power BI
Intermediate SQL

My Work Experience

Where I've interned and worked during my career.

Grhamet | May 2024 - Oct 2024

CEO Office

A 6-month company-wide transformation project contract after finishing my MBA degree. Grha Mekatama Telindo is a holding company having businesses in the industrial water treatment, healthcare, and education sectors. Strategic Support: * Assist the CEO in developing and implementing strategic plans and initiatives. * Conduct research and analysis on key business issues and provide recommendations to the CEO. * Monitor industry trends and competitive landscape to inform strategic decisions to increase company's revenue. * Assist CEO and the BOD's to secure funding for business expansion projects. Operational Management: * Coordinate and oversee the implementation of key projects and initiatives from the CEO's office. * Ensure alignment of departmental goals with overall company objectives of optimization to increase bottom line. * Track progress of organizational goals and report on performance metrics to the CEO.
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Lazada | Jun 2024 - Feb 2024

Project Management Office

* Assisting in the design of Project. * Coordinating with other departments to follow up progress and other necessary updates for the project. * Overseeing the cost and budget for the project, and ensuring the team completes the project on time. * Contributing to achieving overall commercial department goals and objectives.

Lazada | Jun 2021 - Jan 2024

Business Development Associate

* Incubate new vendors (marketplace sellers) to achieve their maximum potential GMV. Acting as a consultant for vendors to maximize mechanics available on Lazada, such as campaigns, ads, flash sales, etc. * Collaborate with cross-functional teams to develop and implement corporate and brand strategies. * Conducted comprehensive financial analysis, including trend analysis and scenario modeling, to support business decisions and seller initiatives. * Led data-driven strategic initiatives to maximize GMV for marketplace sellers. * Generate key updates for team lead and VP reports on a weekly/monthly/ quarterly basis. - 50% of sellers incubated have at least 5x growth in their monthly GMV by 2nd month selling in Lazada. - 35% of sellers incubated have at least 10x gtowth in their monthly GMV by 3rd month selling in Lazada.

Danone | May 2018 - Jun 2021

Key Account Executive

* Acted as Key Account Manager (KAM) for a few months as KAM position was vacant. Succesfully negotiating new and renewal contracts with big accounts such as Marriott, Artotel, Tauzia, etc. * Prospect for potential customers in Lodging Segment at Greater Jakarta Area. Acquired 2-3 new hotel accounts per month * Maintaining good relationship with all Lodging accounts starting from 3 stars to 5 stars hotel Accounts include to: Marriot Cluster, Accor Group, Ascott Group, IHG Group, Santika Group, Archipelago Group & Single accounts; Manhattan Hotel, Borobudur Hotel, Sultan Hotel, etc * Analyzing the market for insights and providing the best support for Lodging accounts. Support provided in kind of marketing fund, discounts, products, etc * Coordinating and solving cross function problems with supply chain department, finance department, marketing department * Developing merchandising team to engage with customer and capable of problem solving * Exceeding sales target

My Education

Take a look at my formal education

Bachelor of Engineering in Geological EngineeringUniversitas Padjadjaran
MBA in Business AdministrationInstitut Teknologi Bandung

About Me

Pradana Putra Dharma

Professional with experience in sales, account management, business development, and project management. Previously, I worked as a Project Management Office Associate at Lazada Indonesia, one of the biggest e-commerce companies in SEA. I have also wo

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