Lead the solution consulting group at Sitation in conducting end-to-end PIM/ MDM implementations and own the go-to-market strategy on the Sitation Supplier Portal. • Lead and coordinate solution consulting teams to advise on best practices and implementation strategy for various mid-market and enterprise PIM/MDM platforms such as Salsify, Akeneo, Stibo, Enterworks and Riversand. • Provide direction to supplier portal development teams for business requirements, platform development and product data, description and image enhancement approaches. • Advise clients and partners on enterprise PIM/MDM/DAM platform selection, search strategy and implementation of product data management best practices. • Conduct organizational studies and evaluations for areas of digital enablement and implementation strategies for clients to realize ROI on PIM/ MDM implementations and content enhancement initiatives.

Sitation | Dec 2020 - Oct 2022

Director of Digital Strategy

Provide digital strategy guidance and leadership expertise to Sitation, LLC. clients to develop strategic analysis reports and drive roadmaps for digital enablement to realize improved channel revenue and performance. • Lead and coordinate analyst and technical teams to develop actionable digital solutions for client digital search and product data workstreams. • Provide direction to product and content development teams for business requirements, platform development and product data enrichment. • Advise clients and partners on enterprise platform selection, search strategy and implementation of product data management best practices. • Conduct organizational studies and evaluations for areas of digital enablement and implementation optimization for clients to realize enterprise value of digital transformation. • Prepare insights and recommendations for assisting management and executive leadership in quantifying the return-on-investment (ROI) for digital transformation efforts. • Track and report on key performance indicators (KPIs) for product milestones/deliverables and provide timely updates to client executives and business stakeholders. • Direct, motivates and develops team to facilitate smooth workflow and ensure high standards and quality of technical work.

Sitation | Jun 2019 - Dec 2020

Director and General Manager, Product Development

• Principal owner of product development roadmap for Sitation’s proprietary technology platform supporting omnichannel digital transformation needs for clients and partners • Provide direction to the overseas product and content development teams for business requirements, platform development and product data enrichment • Advise clients and partners on enterprise platform selection and implementation of product data platform and search capabilities development • Liaison with technology partners to integrate Sitation’s technology platform with partner technology ecosystems to maximize value proposition for clients

Arrow Electronics | Jun 2015 - Dec 2018

Senior Product Manager/Product Owner, Digital

Provided product leadership for Arrow Electronics, a Fortune 104 (2022) company, for creation of an omnichannel digital storefront (Arrow.com), realize the IoT vision of “Amazon of electronic components” and generate $1 billion USD in net revenue. • Responsible for managing multiple product development roadmaps, creating epics/user stories, prioritizing backlog, running daily Scrum/Kanban ceremonies with the global product teams and delivering end user feature documentation • Responsible for formulation of tactical and strategic product vision to align with digital leadership and deliver on time results to improve channel customer growth. • Led the component data management product team to drive product data completion for improving product information density in Arrow.com • Led the Arrow.com site search team to develop robust RESTful APIs and implement search algorithms to improve the customer search experience on Arrow.com • Led the UI/UX product development team to guide the front-end design via robust A/B testing to maximize customer engagement • Led the analytics and reporting on formulation of Google Analytics and Tableau based KPIs and dashboards to drive decision making with C-suite stakeholders o Key Achievements • Drove revenue growth of Arrow.com from USD $500k to $200 million annually • Streamlined the onboarding of inventory from internal and reseller channels to provide customers an assortment of over 5 million orderable parts • Led the implementation of the Hybris Commerce platform for a future service- based platform to serve external and internal customers

Colorado State University | Apr 2012 - Jun 2015

Strategic IT Consultant (Business Intelligence and Web Design)

Supported key IT initiatives for a leading land grant state university based in Colorado to drive student success initiatives and improve enrolment and retention rates. Key Achievements • Delivered a pilot MSBI business intelligence package for a student initiative, to improve student retention and graduation rates by 10% over the next decade. • Led delivery of SSRS based pilot reports for implementation of the Blackboard Analytics methodology for tracking university learning systems efficiency. • Created the data model and .NET based tracking dashboard for holistic oversight into adoption of new IT security guidelines, to maintain 100% compliance.

Tech Mahindra (formerly Mahindra Satyam) | Sep 2006 - Jul 2011

Senior Business Intelligence Consultant

Provided expert business intelligence consulting support to the upstream and downstream business operations for Chevron Corporation, a Fortune 10 client. Key Achievements • Delivered a proof of concept IBM Cognos reporting package for a $100 million upstream analytics and risk metrics operations initiative • Led delivery of IBM Cognos based dashboards to support price forecasting, demand forecasting and supply chain optimization business functions for Chevron. • Led delivery of an IBM DataStage based enterprise data warehouse to achieve a USD $45 million downstream supply chain and operations optimization initiative

My Education

Take a look at my formal education

Masters in Electrical EngineeringColorado State University | 2016

Bachelor in Engineering, Electronics and Telecommunication EngineeringUtkal University | 2006

About Me

I am extremely positive for the future of data science and AI and the applications in the consulting and eCommerce space.

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