Assisted in large scale advertising campaigns across marketing channels such as Affiliates, Direct Mail. Identified and pursued new advertising opportunities, including launching and managing own campaigns, to meet target ROI goals. Created, tracked, analyzed, and reported key performance metrics of B2B marketing channels to extract new insights and opportunities. • Performed cross functionally with the creative team to produce and launch new creative ad which landed pages viewed by millions of people. • Partnered closely with internal teams (e.g. creative, category management, finance) to plan and execute projects involving multiple stakeholders and cross-functional teams. • Conducted quantitative and qualitative analysis including customer behavior and retail trends for retail business processes. • Performed competitive analysis for numerous brands of a Fortune 100 CPG client with its competitor data, devised innovative and analytical methodologies to answer strategic business questions.

Verizon | Apr 2019 - May 2019

External Consultant

Crafted solution to a problem for the Telecommunication Industry, helping businesses create new value for customers, Immersive Experiences (next- generation media and entertainment), and Moonshots (solving big problems with radical new ideas). · Apprehended customer requirements and customer pains points and business objectives. · Design and developed a service for Verizon 5G -edge computing, providing strategic advice on deploying the technology for immersive experiences and achieve goals. · Presented to manager, team lead and executives with the initial business case including customer segment target market segment using different HubSpot persona methods.

Ralicon India | Jun 2017 - Aug 2018

Junior Consultant

N/A

Raidops | May 2015 - Jul 2015

Testing Intern

N/A

My Education

Take a look at my formal education

Master's degree, International BusinessHult International Business School | 2019

Engineer's degree, EngineeringSRM University | 2017

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