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Quinton Florence

Quinton Florence

Product Analyst



My Portfolio Highlights

My New Course

Introduction to Python

My New Project

Dr. Semmelweis and the Discovery of Handwashing

My New Track

Data Engineer

Data evangelist, spreading the gospel of data-driven decision-making.

My Work

Take a look at my latest work.


Investigating Netflix Movies and Guest Stars in The Office


Project: Designing a Bank Marketing Database


Intermediate Importing Data in Python

My Certifications

These are the industry credentials that I’ve earned.

Other Certificates

General Assembly Data Analysis On Demand

Coursera Google Data Analytics Professional Certificate

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

PureCars | Aug 2021 - Present

Product Analyst

· Collaborated with Sales and Client Experience teams to develop and implement an Account Health initiative focused on improving impactful client interactions while decreasing churn · Utilized BigQuery and SQL to redefine and track KPIs surrounding new vs used vehicle inventory, and supplied recommendations to increase used vehicle budget allocation by 22% · Analyzed and presented clients' media spend in correlation with performance over last two years, which led to 92% YoY client retention during automotive supply-chain disruption · Built performance dashboard in Data Studio for OEM programs that led the company to move from unranked, to top 10% in a 3 month period · Collaborated with performance directors to analyze task turnaround time with Salesforce cases and helped identify improvements, leading to an 18% increase in efficiency across all performance teams
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PureCars | Oct 2019 - Aug 2021

Strategic Data Analyst - Paid Search

· Saved ≈ 600+ work hours transitioning 90% of Google Ads accounts (18k · campaigns) from manual bidding to smart bidding via scripts · Created and presented reporting dashboards to large onboarding clients that led to securing additional products, resulting in recurring $10,000 monthly revenue · Developed reporting to flag paid search overspend that saved over $5,000 in credits

PureCars | Nov 2018 - Oct 2019

Strategic Performance Manager - Paid Search

· Managed $1.5M+ in monthly budgets while meeting pacing and obtaining KPI goals · Used Google Scripts and Google Sheets to develop automated solution for keyword bid adjustments that led to a 500%+ decrease in implementation time · Used Google Scripts to automate ad scheduling implementation which led to a 20% increase in conversion rate, while optimizing daily budget during peak performance hours

PureCars | Jun 2017 - Nov 2018

Performance Specialist - Paid Search


PureCars | Jan 2017 - Jun 2017

Sales/Customer Experience Intern

- Assisted various teams including search, display, and strategy managers to implement desired changes from dealers to maximize performance.

My Education

Take a look at my formal education

Bachelor of Business Administration (B.B.A.), Business Administration and Management, GeneralKennesaw State University | 2018

About Me

Quinton Florence

As a strategic and data-driven Product Analyst with over 6 years of experience in the digital marketing industry, I have a proven track record of delivering results through collaboration, innovation, and automation.

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