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Renato Medeiros

Renato Medeiros

Data Analyst

Claro

Technologies

My Portfolio Highlights

My New Course

Introduction to Python

My New Workspace

Try out AI

AI aficionado, dancing with algorithms in the realm of possibilities.

My Work

Take a look at my latest work.

workspace

Try out AI

course

Introduction to SQL

course

Introduction to Python

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

Claro Brasil | Jul 2022 - Present

Data Analyst

Responsible for data analysis of the entire e-commerce mobile tribe products area. Activities: - Analysis and monitoring of product performance (plans, devices, accessories, eCare) - Support in the definition of the ORKs of all squads of the mobile tribe and support in the analysis of the respective metrics - Monitoring via CRO of the user experience through research, analysis and A/B tests with a focus on product improvement - Responsible for all monitoring and implementation of Claro Móvel's e-commerce tags.Responsible for data analysis of the entire e-commerce mobile tribe products area. Skills: Exploratory Data Analysis · analytical thinking · Business Analytics · Statistical Data Analysis · Microsoft PowerPoint · Microsoft Excel · Jira · SQL · Microsoft Power BI · Hotjar · Looker Studio · Google Data Studio · Google Tag Manager · Google Analytics · Data Analysis · Web Analytics
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Valtech | Jan 2021 - Jul 2022

Business Intelligence Analyst

Responsible for tracking KPIs, performing analysis, developing dashboards and generating insights for decision making and improvements. Also responsible for customer tagging and event mapping. Main tools: Google Analytics, Google Tag Manager, Hotjar, Data Studio, Excel. Skills: analytical thinking · Business Analytics · Microsoft PowerPoint · Microsoft Excel · Jira · Microsoft Power BI · Hotjar · Google Data Studio · Google Analytics · Web Analytics

Sistema Globo de Rádio | Mar 2021 - Nov 2021

Senior Market Intelligence Analyst

Responsible for analyzing metrics for CBN, BH FM and Rádio Globo radio stations. Activities: - Radio site and app audience analysis - Podcast analysis using tools such as Triton, Chartable and streaming platforms (Spotify, Apple) - I developed dashboards for the radio advertising and sales team to facilitate listener analysis and performances of radio programs. Skills: analytical thinking · Microsoft PowerPoint · Microsoft Excel · Hotjar · Google Data Studio · Google Analytics · Web Analytics

CoreBiz | Apr 2020 - Jan 2021

Digital Analytics Analyst - CRO

As CRO analyst, responsible for analyzing the results of the launch of the new Zona Sul website and app, mapping all customer usability and generating insights for continuous improvements. Skills: analytical thinking · Microsoft PowerPoint · Microsoft Excel · Hotjar · Google Data Studio · Google Analytics · Web Analytics

Métricas Boss | Apr 2018 - Mar 2019

Digital Analytics Analyst

Responsible for supporting analysts with customer demands, meeting minutes and thinking about new improvements. Clients: Richards, Salinas, Bobstore, Ellus, VR, Outershoes, Lenny Niemeyer, Dominós, Esporte Interativo, Vix PaulaHermany, Aquarius Store, Madrugão Suplementos, Forever, PUC, IFESP. Skills: Exploratory Data Analysis · analytical thinking · Search Engine Optimization (SEO) · Microsoft PowerPoint · Microsoft Excel · Hotjar · Google Data Studio · Google Tag Manager · Google Analytics · Web Analytics

Métricas Boss | Jan 2017 - Mar 2018

Digital Analytics Assistant

Responsible for supporting analysts with customer demands, meeting minutes and thinking about new improvements. Clients: Aquarius Store, Bobstore, Dominos, Ellus, KeyDesign, Monte Carlo, Outershoes, Papelex, Pneux, PUC, Quatro Rodas, Ramsons, Richards, Salinas, Vix, VR, Unisuam. Skills: analytical thinking · Search Engine Optimization (SEO) · Microsoft PowerPoint · Hotjar · Google Data Studio · Google Tag Manager · Google Analytics · Web Analytics

BTG Agência | Aug 2017 - Jan 2017

Digital Media Intern

• Optimization and monitoring of Adwords and Facebook Ads campaigns; • Report generation; • Analysis of campaign metrics through Google Analytics. Clients: Duloren, Femmina, Werner Coiffeur, Cultura Inglesa, CNSeg, Rádio CNSeg, Cuecas D'uomo, Casa de Saúde São José, Brasil Cap, Shopping Matriz, Mister Pizza, Pars. Skills: analytical thinking · Microsoft PowerPoint · Google Data Studio · Web Analytics

Métricas Boss | Jul 2016 - Jan 2017

Digital Analytics Intern

- Audit of customer sites, generating reports with improvements. - Implementation of Google tools such as Tag Manager, Analytics and Adwords. Clients: Tommy Hilfiger, Vix PaulaHermanny, Richards, Ellus, Salinas, BobStore, VR, Outer, Cantão, Redley, Mundo do Marketing, Polipartes, Órama, MoovWatches, Vitao, Ibmec, ChefsClub. Skills: analytical thinking · Google Data Studio · Google Tag Manager · Google Analytics · Web Analytics

Enavi Reparos Navais Ltda | Jul 2014 - Nov 2015

Technician of Marine Structures

- Skilled in carrying out measurements, as well as in preparing technical reports, evaluating the available resources and the most appropriate procedures for the type of project carried out; - People management, working in the distribution of tasks, allocation of manpower, performance evaluation and provision of guidance, seeking to form qualified teams aligned with the achievement of goals; - Responsible for ordering and controlling the receipt of materials and equipment for construction sites, working on quantitative surveys, ensuring the smooth running of activities; - Experience in the planning and execution of works, expansions and renovations, also acting in studies of characteristics and specifications to guide construction, with a focus on compliance with established schedules.

My Education

Take a look at my formal education

MBA em Data Science e Analytics, Data Science  · (fevereiro deMBA USP/Esalq | 2024
Bacharelado em Engenharia de Produção UNISUAM | 2019
Marketing Digital - Escola de Comunicação e Design Digital Instituto Infnet | 2016
Técnico de Estruturas Navais, Construção e Reparo Naval - Planejamento e ProjetosETAM - Escola Técnica do Arsenal de Marinha | 2014

About Me

Renato Medeiros

Hello, my name is Renato. I'm a 30-year-old originally from Rio de Janeiro but currently residing in Florianópolis. With a background in Production Engineering, I ventured into the field of digital mar

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