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Rafaela Silva Ribeiro

Rafaela Silva Ribeiro

Certified

Analytics Engineer

will bank | Brazil

Technologies

My Portfolio Highlights

My New Course

ETL and ELT in Python

My New Course

ETL and ELT in Python

Transforming data into strategic insights.

My Work

Take a look at my latest work.

project

Cleaning Bank Marketing Campaign Data

course

Streamlined Data Ingestion with pandas

course

Intermediate Python for Developers

DataLab

Project: Analyzing Industry Carbon Emissions

project

Cleaning Bank Marketing Campaign Data

My Certifications

These are the industry credentials that I’ve earned.

Joining Data in SQL

Joining Data in SQL

Introduction to SQL

Introduction to SQL

Intermediate SQL

Intermediate SQL

Other Certificates

Google Certificado Profissional de Análise de Dados do Google

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to SQL
Intermediate Python
Joining Data in SQL

My Work Experience

Where I've interned and worked during my career.

will bank | May 2025 - Present

Data Analyst – Credit Recovery

Models analytical tables for key financial KPIs including delinquency, regularization, and roll-rate. Develops executive dashboards in Looker to monitor daily and monthly collection performance. Writes technical and functional documentation (YAML and lineage) ensuring governance and standardization. Builds and maintains automated data pipelines using Apache Airflow and incremental dbt models for the Credit Recovery domain. Leads mentoring sessions and data best-practice workshops for business stakeholders. Improved reporting automation, reducing delivery time by over 70% — reports that were previously available in the late afternoon are now ready early in the morning.
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will bank | Jan 2024 - May 2025

Analytics Engineer | Marketing e CRM Data Architecture

Led the migration of the marketing and CRM data domain to the data lake with orchestration via Airflow and transformations in dbt. Developed a CRM channel scoring model integrated with Salesforce Marketing Cloud, improving campaign segmentation accuracy. Structured modular and versioned pipelines in GitHub with documentation in OpenMetadata.

will bank | Jan 2022 - Jan 2024

Data Analyst (Product Marketing)

Conducted A/B testing of marketing campaigns, evaluating the impact on conversion, engagement, and retention metrics. Built dashboards in Looker to monitor marketing performance and acquisition channels. Supported ETL development and unified table creation for CRM and campaign data analysis.

will bank | Jul 2021 - Jan 2022

Customer Experience & Fraud Prevention

Provided customer support through live chat, assisting with financial transactions and identifying suspicious activity. Supported the fraud prevention team in monitoring and categorizing incidents.

inFlux English School | May 2018 - Jan 2018

Administrative Assistant

Pedagogical coordination support Administrative functions (phone calls, managing teachers’ classes) Personal classes

Drogasil S/A | Jun 2014 - Jan 2017

Supervisor

Backoffice operations Team coordination and customer service support

My Education

Take a look at my formal education

Postgraduate in Artificial Intelligence and Data ScienceUniversidade Anhembi Morumbi | 2024
Bachelor in HistoryEstácio | 2020

About Me

Rafaela Silva Ribeiro

Professional with experience in data engineering and marketing analysis, working on data domain migration and optimization, supporting CRM structures, and developing customer segmentation scores. Proficient in tools such as Salesforce, Airflow, SQL,

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