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Rob Ford

Rob Ford

Principal

Defact.io | Seattle

Technologies

My Portfolio Highlights

My New Course

Introduction to Python

My New Course

Introduction to Python

Data maestro, orchestrating analytical melodies for data-driven decisions.

My Work

Take a look at my latest work.

course

Understanding Data Science

course

Introduction to SQL

course

Introduction to Python

course

Understanding Data Science

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to SQL
Understanding Data Science
Intermediate SQL

My Work Experience

Where I've interned and worked during my career.

Agora | Sep 2021 - May 2023

Director, Data Analytics

Mastered data in a 5+ petabyte data platform to integrate enterprise data across multiple systems, improving data quality and making it accessible for accelerated business growth. Worked closely with senior executives and stakeholders to align strategy with reports, dashboards and actionable insights. Hands-on leadership with a team of Data Analysts, Data Engineers and in cross-functional teams.
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Neudesic | Aug 2020 - Sep 2021

Director, Data & AI

Shaping strategy and growing technical impact for Neudesic's Predictive Enterprise Service Line. • Helping clients identify their highest-value opportunities, address their most critical challenges and transform their enterprises from strategy to execution, • Develop Big Data, Machine Learning, and Artificial Intelligence solutions with emerging technologies in the data engineering space.

SoundCommerce | Jun 2018 - Jun 2020

Director of Data Analytics

Clients included Lucky Brand, Black Rifle Coffee, Mejuri, Samsonite • Designed and built production streaming, continuously integrated, data collection, data quality, data warehouse, and dashboards. • Applied statistical, quantitative and analytical discovery techniques to reveal key insights and communicate them in context, addressing modern ecommerce problems for hyper-growth brands such as customer acquisition cost, customer lifetime value (CLV, LTV) and shipping cost optimization, enabling brands to cut costs and reduce days to doorstep. • Feature extraction and machine-learning models in the cloud using client- customized, and proprietary data assets, 90% system engagement rate among end-users.

CommerceHub | Jun 2015 - Jun 2018

Director of Analytics

Clients included Nordstrom, Home Depot, Petco, Dick’s Sporting Goods • Developed and led a data-driven performance analytics function with centralized toolchain hosted in Amazon Web Services, worked closely with search marketing and marketplace management teams to drive measurable sales growth for 30+ clients on average to exceed 15% YoY growth in same- store-sales. • Communicated across all levels of the organization, with compelling research, data driven presentations, and reports on ecommerce industry trends. • Built a product assortment optimization dashboard, to complete, deepen and broaden the product catalog for retailers and third-party sellers on Amazon.

Vistex | Nov 2013 - May 2015

Director of Analytics

Clients included Microsoft, Costco, Sanofi • Started off as an individual contributor then established and led a 6 person centralized data analytics group. • Developed industry vertical specific analytics, supply chain optimization models and end-to-end analytics processes. • Designed and rolled out infrastructure hosted on-premise including: dashboards and advanced analytics, such as risk-adjusted incentives models for indirect channel partners.

HackerAgency | Feb 2011 - Sep 2013

Director of Data Services

Clients included AT&T, Carnival Cruise Lines, SCI International • Implemented large-scale continuous analytic solutions to support direct marketing. • Led a team of 20 analytics professionals, supervised multiple projects and project teams simultaneously. • Achieved (ISO-27001) certification that exceeds client requirements mandated by HIPAA and other regulations. Brought practice area under compliance by bringing data under Information Security • • Management Standards. Crafted compliance audit documentation tools.

Catalysis | Mar 2009 - Feb 2011

Data Analytics Architect

Clients included Microsoft, Sleep Country, Moss Adams LLP • Delivered new capabilities to the business such as browser-based analytics, advanced business intelligence, attribution modeling, A|B|N testing frameworks. • Architected tagless online data capture to understand social influencers and build sales funnel across different offers, behaviors, profiles, and responses.

Getty Images | Jan 2003 - Jan 2009

Global Pricing Director

Researched, planned and implemented new licensing products, expanded the analytic value chain beyond pricing to cover product, vertical, sales channel reporting and executive decision support. Global Pricing Manager, 2004 - 2005 Revenue and Customer Analyst, 2003 - 2004

My Education

Take a look at my formal education

MBA in Information SystemsSeattle University | 2003

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