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Robin Rehn

Certified

Data Analyst

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Technologies

My Portfolio Highlights

My New Project

Introduction to Notebook Projects

My New Project

Introduction to Notebook Projects

Data maestro, orchestrating analytical melodies for data-driven decisions.

My Work

Take a look at my latest work.

course

Intermediate SQL

course

Joining Data in SQL

course

Intermediate SQL

My Certifications

These are the industry credentials that I’ve earned.

SQL Associate

SQL Associate

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Intermediate SQL
Joining Data in SQL
Data Manipulation in SQL
Database Design

My Work Experience

Where I've interned and worked during my career.

Maptionnaire | Apr 2024 - Sep 2024

Marketing Lead

- Organised the marketing team, dividing responsibility areas and setting up a prioritisation process within 3 months of joining the company - Built an automated inbound marketing dashboard in Google Sheets for monthly reporting purposes, pulling data from multiple sources - Facilitated marketing strategy development through a multi workshop process, building a comprehensive data based view of the marketing funnel and working with the team to pinpoint key focus areas and actions. - Set up Google Analytics and GTM for the company website and created custom reports. - Restructured the Google Search Ads campaigns and implemented conversion tracking, resulting in 75% increase in high quality traffic and enabling continuous performance based optimisation.
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Ageras | Jan 2024 - Mar 2024

Marketing Director

Managing the strategic pillars in the revenue organisation, consisting of three specialist teams; Performance marketing team, Content marketing team and a Website team.

Zervant | May 2021 - Mar 2024

Head Of Marketing

Ownership of the entire customer acquisition engine, leading a team of 5 in- house growth marketers, an external marketing agency, a website developer and multiple freelance writers. - Helped transition the performance marketing engine from lead generation driven to revenue driven, doubling our LTV/CAC - Built a marketing dashboard in PowerBI, utilising tables I built through SQL in snowflake - Conducted a marginal CAC and marginal ROAS analysis using several years of data to optimize spend allocation across markets - Doubled down on content marketing and the organic engine overall, doubling our organic growth rate - Re-built the overall website infrastructure and design with increased page speed performance, organic rankings and conversion rates - Implemented and facilitated a recurring experimentation sprint cycle focused on hypothesis testing, boosting the data driven culture in the team

Ageras | Sep 2023 - Jan 2024

Head of Marketing Intelligence

Building the marketing intelligence function within the revenue organisation. Focus on building a data-driven culture and supporting the various marketing teams by analysing the effectiveness of marketing efforts. - Built a revenue dashboard in Superset, visualising key revenue metrics across core dimensions for all entities in the group. - Collaborated with group controllers to prepare relevant budgeting templates for the revenue organisation.

My Education

Take a look at my formal education

Master of Science (Economics and Business Administration) Hanken School of Economics | 2018

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