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Ross Garner

Strategy Manager

NBA

Technologies

My Portfolio Highlights

My New Course

Introduction to Python

My New Course

Introduction to Python

Analytical maestro, orchestrating symphonies of insights with precision.

My Work

Take a look at my latest work.

DataLab

Investigating Netflix Movies and Guest Stars in The Office

course

Introduction to Python

DataLab

Analyzing TV Data

DataLab

Investigating Netflix Movies and Guest Stars in The Office

My Certifications

These are the industry credentials that I’ve earned.

Other Certificates

Boston Consulting Group Pricing Strategy Optimization

Chartered Institute of Securities & Investments (CISI) Corporate Finance

UC Davis SQL for Data Science

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to SQL
Intermediate SQL
Intermediate Python

My Work Experience

Where I've interned and worked during my career.

NBA | Apr 2022 - Present

DTC Strategy & Operations Manager

Business Manager responsible for driving 4Ps business planning and commercial strategy & analytics to drive User Acquisition, Monetization, Retention and Loyalty of NBA Digital DTC Product offerings across Asia (ex-China, India): -Data Analysis -Strategy Analysis -Forecasting -Pricing Strategy & Analytics -Sales Strategy -Marketing Strategy & Analytics -Digital Analytics (web, app, content, subscription etc) -Digital Marketing (Affiliate and app) -Digital Partnerships & Sales (Ecommerce, Retail, Payment Solutions, Telcos)
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Mediacom | Mar 2021 - Apr 2022

Digital Strategy Manager

- Regional Dell B2B Account • Strategy and Planning in the areas of B2B, ABM, E-commerce, Content. Launched the first ecommerce campaigns for Dell B2B in Southeast Asia. • Manage and execute all Ad Operations for campaigns: trafficking and campaign set up on GCM, troubleshooting programmatic campaign delivery • Performance Marketing in Search, Social, Programmatic • Account Management in ICT • Data Analytics, Visualization, Storytelling and Partnerships. Platforms: GCM360, PowerBI, LinkedIn Campaign Manager, Facebook Ads, DV360, Datorama

PHD | Apr 2018 - Apr 2021

Digital Performance Manager

Digital Performance Manager - March 2020 Clients: 3M, MSIG, LG -Media Planning and Strategy Development -Communications Planning -Performance (ecommerce sales on search and social, programmatic) -B2B Lead Gen and ABM campaigns (social, display, content syndication) -Innovations: data providers, location-based marketing, discovery campaigns, conversational commerce Platforms; SA360, Google Ads, LinkedIn, Facebook, Ads Editor, DV360, Campaign Manager Search Manager - April 2018 -Performance Marketing for HP -Responsible for Strategy, Performance and Execution for SEM -Lead Client and Account Management for HP Print Business (SEM) -Lead a team of 2 Planners -Manage an annual SEM budget of $5.5M USD across 11 markets in APJ -Plan, launch, optimise SEM campaigns across APJ -Platforms: Google Ads, SA360, GA360, Adwords Editor, Bing Ads, Datastudio -Built ROI optimisation models to improve forecasting accuracy -Track performance with GA360 -Built financial models for budgeting -Data analysis for campaign management and optimisation -Built out statistical frameworks for cost efficiency and maximisation -Drove ecommerce revenue for supplies through Shopping Ads with ROAS of 1.2 on AOV of 90 USD

Electrolux | Aug 2016 - Apr 2018

DTC Category Analyst

APAC Regional Ownership Solutions Team. Building new businesses to provide best-in-class consumer experience across the ownership cycle. Launched the first Direct to Consumer Business in Southeast Asia covering: end-to-end program delivery of Services Business sales program across Southeast Asia, set up new business & operating models; rolled out Consumables & Accessories Product Line for Southeast Asia. Also provided additional business analytics support to Service and Spare Parts operations. -Sales Strategy -Pricing -Financial Modelling -Product Management -Product Development -GTM Strategy -GTM Execution -Sales channel development -Operations Management -Commercial assessment -Operating Model Optimization

HP | Feb 2015 - Jul 2016

Ecommerce Business Analyst

Supporting sales growth of APAC Consumer Category for HP Omnichannel Group, SEATH-K Online Merchandising; Direct Sales Responsibilities and P&L for Singapore Accessories, Supplies and Marketplace growth. Main role covered process mapping and data analysis in project teams, etail channel development and commercial opportunity assessment (product, pricing and promotions) and Alliance partner management. Created EOQ models for inventory optimisation, scenario and sensitivity analysis for sales planning. Also gained experience across ecommerce analytics and digital marketing. -Ecommerce Sales and Marketing Strategy -Digital marketing -Digital Asset Creation -Sales tracking & Inventory management -Business Analysis -Market Research -Competitive Analysis -Sales analysis -Business planning & forecasting -Project Management -Campaign execution, measurement, analysis -Alliance Partner Management & Business Development -Web Analytics Gained Optimizely Platform Certification (valid 1 year) and attended PMP training

My Education

Take a look at my formal education

Postgraduate Diploma in Quantitative EconomicsBirkbeck College, University of London | 2023
LLB(Hons) in LawUniversity of Leeds | 2013

About Me

Scotsman in Singapore. 8 years experience in Direct to Consumer Strategy & Operations, covering business analytics, pricing & product strategy, marketing science & analytics.

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