• Perform market research and analysis to identify and prioritize growth opportunities. • Evaluate methods for collecting and aggregating data. • Collaborate with team members across the organization to identify data- driven opportunities. • Design and build dashboards to measure performance and guide the team’s efforts towards initiatives with the largest impact.

Penn Medicine, University of Pennsylvania Health System | Jun 2021 - Jul 2023

Senior Marketing Analyst

• Developed reports and data visualization for both physician marketing and referral analytics. • Blended data from multiple sources within the department’s Data Mart. • Utilized Microsoft SQL Server and Tableau for analysis, dashboards, and workbooks. • Provide training and support for managed dashboards. • Tracked physician marketing social media and email campaign performances. • Developed strategic target lists for physician outreach and business development initiatives, aligning efforts with organizational goals and optimizing growth opportunities.

Provident Bank | Sep 2019 - Jun 2021

Marketing Data Analyst

• Successfully migrated from the department’s Marketing Customer Information File (MCIF) system to a CRM platform and managed the maintenance of the CRM Platform. • Developed reports and data visualization from multiple data sources for various internal departments and outside vendors. • Defined data requirements for data collection, integration, and validation. • Developed and manage solicitation files to support direct mail and email campaigns. • Assisted with the department’s budget analysis.

Penn Medicine, University of Pennsylvania Health System | Dec 2017 - Sep 2019

Senior Data Coordinator, Customer Engagement & Marketing Analytics

• Supported the Marketing data infrastructure (DataMart and CRM platform). • Gathered, analyzed, repaired, and integrated data from numerous data sources. • Collaborated to create an Extract-Transform-Load (ETL) workflow within Alteryx Designer that loads data from the CRM platform into a SQL Server DataMart, resulting in the ability to populate data in multiple reporting and visualization tools. • Provided support and quality assurance for multiple customer applications. • Developed comprehensive physician marketing lists to support direct mail and email campaigns.

Penn Medicine, University of Pennsylvania Health System | Jul 2014 - Dec 2017

Data Coordinator, Customer Engagement & Marketing Analytics

• Coordinated and implemented activities required for maintenance of the department’s databases. • Utilized Salesforce, Access, SQL Server, and Excel to create, edit, and run reports to support data management and quality assurance objectives. • Utilized Salesforce Data Loader to insert, update, and delete large volumes of CRM data. • Developed comprehensive physician marketing lists to support direct mail and email campaigns.

Weston Solutions, Inc. | May 2011 - Aug 2012

Information Services Intern (Summers 2011 & 2012)

• Developed SQL queries to access data from relational databases. • Utilized Oracle SQL Developer, Access, and Excel for reporting and quality assurance tasks. • Performed testing and debugging of SQL scripts.

My Education

Take a look at my formal education

Master of Science in Management (M.S.M.), Management InformationWilmington University

Bachelor of Science (B.S.), Management Information Systems, PsychologyPhiladelphia University

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