▪ Pull weekly post performance reports via Sprout Social to identify trends and advise on content creation strategies, resulting in quarterly audience growth of 3% - 5% ▪ Track weekly audience growth via CrowdTangle and other tools for 100+ social profiles across 6 social platforms, produce quarterly growth data to board of directors ▪ Generate audience demographic reports via Shareablee to determine audience interests ▪ Analyze weekly social media output for owned and operated social profiles, correlating with audience growth to identify trends and improvement opportunities ▪ Research new tools to streamline data analysis and stay up-to-date with industry trends ▪ Use Meta Business Suite to create and manage Facebook and Instagram accounts ▪ Create and manage 20+ GA4 and Universal Analytics properties in Google Analytics for e-commerce websites, ensuring accurate tracking of website data ▪ Develop data models using SQL on Glean.io to create visualizations and maintain dashboards for editorial and e-commerce teams

COOP Apprentice | Aug 2021 - Dec 2021

Data Analyst Apprentice

*Completed 200+ hours of intense data analytics training *Extracted and analyzed data using MS Excel, SQL, Google Analytics, and more *Identified, analyzed, and interpreted trends and patterns in complex data sets by finding correlations, visualizing with charts, and creating dashboards using Tableau *Learned fundamentals of digital marketing like SEO, SEM, and calculated metrics such as CPC, CTR, conversion rate, etc. *Collaborated with cohort peers to produce report of KPI analysis for small business owner with Google Ads data and Shopify metrics and provided marketing suggestions

Women's Prison Association | Mar 2020 - Jun 2021

Case Manager, Workforce Development & Employment Services

• Screen and interview 5-7 new participants weekly to verify program eligibility • Determine participant employability, identify skills, & evaluate barriers to employment • Match participants to open positions based on individual skill sets and position requirements • Host information sessions about open positions for potential applicants • Facilitate job readiness training workshops to enhance employability and employment retention • Conduct ongoing case management supporting participants as their needs and goals change • Coordinate communications between WDES team and guest instructors for workshops • Connect participants to program partners (internal and external) to help them meet their goals • Manage end-of-month report citing services provided and participants served

Women's Prison Association | Mar 2019 - Mar 2020

Case Manager, Community Linkage Unit

• Managed caseload upward of 40 participants • Conducted initial needs assessment to identify participant goals and create a service plan • Connected participants to resources related to public assistance, health care, and more • Established partnerships with various NYC service providers to identify eligible participants • Facilitated presentations with partnering organizations to share information on program offerings • Tracked and participant progress via Excel spreadsheets and note keeping in the IMA database • Participated in outreach activities to recruit potential participants in correctional facilities, probation offices, and community events

Evangelical Crusade Christian Church | Mar 2018 - Dec 2018

Youth Events Coordinator

execution boosting youth attendance and participation in church-wide activities by 100% • Proofed and approved drafts of promotional materials and social media content • Spearheaded outreach for ministry to garner volunteers and attendees • Updated membership database and attendee follow-up with creation of connect cards • Maintained supply inventory

The Black Institute | Sep 2016 - Dec 2016

Political Intern/Research & Policy Associate

• Conducted outreach for Minority/Women-Owned Business Enterprise (M/ WBE) campaign • Collaborated with colleagues to create a report citing hardships of M/WBEs and policy solutions leading to $16 million investment in M/WBEs by NYC Council over the next 10 years. • Handled on-campus outreach to register college students to vote • Assisted in the execution of immigration forum on Temporary Protective Status (TPS)

Welfare Rights Initiative | Aug 2015 - May 2016

Community Organizing Intern

• Completed intake assessment forms and consulted student clients with HRA paperwork process • Referred student clients to resources for welfare assistance • Led team meetings to ensure that all team members are updated on office operations • Planned outreach events for WRI to inform campus of WRI services • Collaborated with colleagues to organize day of lobbying in Albany, NY

Cache | Aug 2014 - Jan 2015

Sales Advisor

of the store

Pacific Sunwear | May 2013 - Sep 2013

Sales Associate

N/A

My Education

Take a look at my formal education

Certificate, Data Analytics in Data AnalyticsCOOP Apprentice | 2021

Bachelor of Arts - BA, Sociology in SociologyCity University of New York-Hunter College | 2019

About Me

Data Analyst | Social Researcher | Using Quantitative and Qualitative Data to Inform Business Decisions and Equitable Human-centered Public Policy

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