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Renny Saldanha

Renny Saldanha

Marketing

Publicis Sapient

Technologies

Analytics acrobat, performing feats of insight extraction with grace and agility.

My Work

Take a look at my latest work.

course

Introduction to R

course

Introduction to Python

course

Intermediate Python

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

Publicis Sapient | Mar 2021 - Present

Manager, Marketing Analytics

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PS AI Labs | Oct 2020 - Mar 2021

Data Analyst

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JetBlue Airways | Sep 2019 - Oct 2020

Marketing Analyst, Strategic Planning

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JetBlue Airways | Jun 2018 - Sep 2019

Consumer Promotions Coordinator

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JetBlue Airways | Jul 2017 - Jun 2018

Consumer Promotions Intern

N/A

SAP | Nov 2015 - Dec 2016

Digital Marketing Intern

positioning strategies. - Worked on content migration to Adobe Experience Manager CMS, and assisted with QA. - Recommended content and layout enhancements on SAP.com from data analysis of KPIs from Omniture. Skills: Adobe Experience Manager, Adobe Analytics/Omniture, Microsoft Office, Content Management
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CUNY Startups | Apr 2015 - Nov 2015

Marketing Assistant

CUNY Startups fosters entrepreneurship among CUNY students and helps them launch their businesses. The Center operates an early-stage business incubator to provide student entrepreneurs with mentorship, funding, and office space. As a Marketing Assistant, I helped the Center build campus relationships through content management - website, social media and blogs. Skills: Hubspot CRM, WordPress, Events

Cloud Sherpas | Oct 2014 - Dec 2014

Social Media Intern

- Used social listening analysis to identify and build engagement with brand advocates. - Created the Wikipedia page to establish a brand presence. - Employed B2B marketing strategies to strengthen brand positioning as a thought leader in the cloud computing domain. - Managed the content calendar and posting schedule. Skills: Hootsuite, Twitter, LinkedIn, Facebook, Google Analytics, Creative Writing.

Baruch College | Sep 2013 - May 2014

Graduate Research and Teaching Assistant

- Assisted faculty members in the Allen G. Aaronson Department of Marketing & International Business with research studies and administrative tasks. - Assisted Dr. Mahima Hada in research support for her publication, 'The Benefits of Organizational Inertia: Evidence from Franchising During the Great Recession' (2015)

St. Agnes College | Sep 2011 - May 2013

Lecturer, Faculty of Business Management

Courses taught: Marketing Management; Managerial Economics; Retail Management

Oracle Consulting | May 2010 - Apr 2011

Business Analyst - Quality Management Group

The Quality Management Group is the focal unit for process reviews at GSD India - the largest delivery center for Oracle Consulting. As the Business Analyst, my primary responsibilities included monitoring project performance to provide operations support for Quality Management Reviewers. This required the ability to gather project portfolio intelligence, analyze key project metrics and deliver insightful reports around key findings from reviews. I ensured these reports were timely and accurate as they would be used by Quality Reviewers in review meetings with Project Managers. Skills: Advanced Microsoft Excel, Data Analysis

Kingfisher Airlines Ltd | Nov 2006 - Apr 2010

Yield Management Executive

In my senior year of undergraduate studies, I joined Air Deccan, India's first low cost airline, as a Data Analyst. The airline's founder, Captain Gopinath, was driven by a vision to open up the skies to the Indian middle class and I'm proud to be a part of the team that brought it to fruition. Down the line, UB Group's Kingfisher Airlines acquired Air Deccan, bringing with it financial stability and rich brand value. Skills: Excel (Pivot tables, Vlookup etc.) At the Yield Management team of Kingfisher Airlines, our goal was to drive optimum revenues and emerge a price leader in a highly competitive market. This involved evaluating the past performance of a flight route to forecast demand on its next departure. At the micro level, I managed prices on both domestic and international routes, constantly monitoring them for competitiveness. Skills: Pricing Strategy, Revenue Management, Competitor/Market Analysis, Demand Forecasting, Sabre

My Education

Take a look at my formal education

Master of Science (MS), MarketingBaruch College, City University of New York (CUNY) | 2015

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