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Samuel Warren

Samuel Warren

Sr. Marketing Operations Manager

Leapsome | Germany

Technologies

My Portfolio Highlights

My New Workbook

Introduction to Data Science in Python

My New Course

Introduction to SQL

My New Track

Data Skills for Business

My New Workbook

Introduction to Data Science in Python

Quantitative storyteller, weaving narratives through data analysis.

My Work

Take a look at my latest work.

DataLab

Introduction to Data Science in Python

course

Introduction to SQL

course

Intermediate SQL

DataLab

Introduction to Data Science in Python

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to SQL
Introduction to Power BI
Intermediate SQL
Joining Data in SQL

My Work Experience

Where I've interned and worked during my career.

Forto | Oct 2021 - Dec 2022

Marketing Operations Manager

- Owned and managed the entire global Marketing technology stack for Forto. Scope included all platforms, integrations, vendor relationships, team trainings and upskilling, and overseeing toolstack budget. - Conceptualized, built and implemented foundational methodologies across the revenue organization. These included models for lead and account scoring, prospect grading, source tracking, asset IDs, segmentation, multi- touch attribution and marketing-to-sales workstream optimisation amongst others. - Designed bespoke GDPR, data governance and privacy framework for the Marketing organization. Implemented and automated across six different languages and all markets within our Marketing Automation Platform (MAP). - Responsible for all funnel, lifecycle and KPI reporting between Marketing and Sales organisations. Led bi-weekly standups to maintain a close collaboration between the two teams, focusing on ways to continuously improve lead generation, stage-to-stage conversion and performance campaign optimization. - Oversaw all global campaign management. Worked with all functions of Marketing team to design solutions that utilize Marketing technology for all campaigns, use cases and strategy. Provided strategic guidance and direction for maximizing their digital effectiveness and building all workflow automation. - Lead and executed the global implementation of HubSpot, oversaw successful migration of all existing workstreams from Pardot to new platform.
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Sitel Group | Dec 2020 - Oct 2021

Global Marketing Operations Manager

- Spearheaded the development, building, implementation, and optimization of automated B2B chatbot and AI solutions across all of Sitel's global markets via the Drift platform. Lead the development of strategies and initiatives that augment and enhance Sitel Group's B2B marketing and sales campaigns, while driving recruiting, agent, and B2C traffic as well. In over one year, this project returned almost 800% ROI while generating $300M in global pipeline value. - Global campaign project management. Worked with technical leads to design solutions that optimally utilizes Marketing technology stack and supports marketing use cases and strategy. Provided constant strategic guidance and direction to internal customers for maximizing their effectiveness. - Marketing automation and integration of Salesforce.com with marketing automation tools with an emphasis on streamlining data movement between systems. In-house expert on technical configuration, integration and coordination of Marketing Automation Platform (MAP) and related technologies and processes. - Owned database management and the marketing data quality including data governance, data imports and clean up, enrichment, validation, list segmentation, subscription management, and reporting. Drove global lead data enrichment projects to improve targeting, segmentation and ensure data integrity. Reported on MQLs/SQLs in lifecycle stages and hand off with the inside/sales teams. - Trained campaign owners, scale regional demand gen hubs, evangelize the usage of tools and drive efficiencies in the majors and commercial execution models. - Metrics and ROI. Designed, developed, and analyzed key metrics to optimize and improve ROI for all marketing programs. Delivered robust and actionable reporting to Sitel.

Sitel Group | Nov 2018 - Dec 2020

Marketing Operations & Systems Manager

- Global campaign project management. Working with technical leads to design solutions that optimally utilizes Marketing technology stack and supports marketing use cases and strategy. Providing strategic guidance and direction to internal stakeholders and teams for maximizing their digital marketing effectiveness. - Marketing automation and integration of Salesforce.com with marketing automation tools with an emphasis on streamlining data movement between systems. In-house expert on technical configuration, integration and coordination of Marketing Automation Platform (MAP) and related technologies and processes. - Owning database management and the marketing data quality including data governance, data imports and clean up, enrichment, validation, list segmentation, subscription management, and reporting. Driving global lead data enrichment projects to improve targeting, segmentation and ensure data integrity. Reporting on MQLs/SQLs in lifecycle stages and hand off with the inside/sales teams. - Training campaign owners, scale regional demand gen hubs, evangelize the usage of tools and drive efficiencies in the majors and commercial execution models. - Metrics and ROI. Designing, developing, and analyzing key metrics to optimize and improve ROI for all marketing programs. Delivering robust and well-structured reporting to Sitel.

Axcient | Dec 2017 - Dec 2018

Demand Generation Manager

- Support the generation of new MQLs, SALs, and SAOs for the Axcient/ eFolder Sales Team. - Within first 9 months, developed 3 unique campaigns leading to over 100K in new MRR, while hitting over 100% of MQL quota per quarter. - Campaign development and management across marketing channels (email, PPC, social, display, and events). - Collaborate with Sales and Marketing for a fully integrated demand generation to achieve lead generation, increased funnel and other strategic growth goals. - Create, develop, and produce all Axcient/eFolder webinar campaigns & programs - everything from product and sales focus to community and thought leadership concentration. - Manage and report on the pipeline of campaign performance, targeted accounts, and continuously improve overall marketing program & campaign effectiveness. - Collaborate with entire Marketing Team to manage Marketing direction and focus.

Veem | Nov 2017 - May 2018

HubSpot Consultant

- Advising on best practices in Campaign creation, Lead Scoring, Lead Nurturing, and SFDC integration within HubSpot Marketing Platform.

TraceGains | Oct 2013 - Oct 2017

Marketing Automation & Communications Manager

− Own the development, testing, and deployment of multi-touch, multi-channel campaigns using marketing automation platform software. Increased average site traffic by over 100% while increasing average new leads by 997%. − Manage all email communication, including drip campaigns, webinar and event emails, bi-weekly newsletter, and other ad hoc emails, as needed. − Create, implement, maintain and manage all paid advertising and media placements on various different platforms and industry publications, including AdWords, LinkedIn Advertising, Bing Ads, DoubleClick and other social media advertising outlets. − Use marketing automation to create database segments and targeted and triggered messages based on customer preferences and actions. − Measure results, produce, and develop strategy for relevant, timely and influential content for targeted lead nurturing campaigns. − Prepare reports analyzing email campaign results, highlighting successes, trends and opportunities. − Continually test and optimize through A/B and multivariate testing of subject lines, message content, images, offers, landing pages, message frequency, segmentation and more. − Partner with internal teams to develop effective integrated cross-channel campaigns. − Build, test, and launch integrated demand generation campaigns for new leads and existing customers that increase pipeline opportunities, conversions, and sales. − Work closely with Sales team on nurture strategies and content to improve campaign and lead quality.

Farnsworth Group, Inc. | Aug 2013 - Oct 2013

IT Technician

− Tier 2 hardware and software support − Responsible for system imaging and deployments, updating and controlling inventory, handling support tickets as necessary. − Supporting specialized projects (server upgrades, office moves, etc.) as needed.

Cision - Vocus Division | Aug 2010 - Aug 2013

Government Relations & Media Analyst

− Responsible for keeping Government Relations SalesForce database up- to-date and uniform for current and potential clients. Database encompasses every elected official in the United States and United Kingdom. − Maintained a close working relationship with U.S. Congress and Senate member offices. − Authored research plans to help troubleshoot and solve end-user problems with customer use of Vocus’ Salesforce-based software. − Assembled and curated a daily press report for executives of one of Vocus’ biggest clients – Royal Caribbean Cruises Ltd.

U.S. PIRG | Apr 2010 - Sep 2010

Field Intern

N/A

The Association of Community Organizations for Reform Now | Mar 2009 - Aug 2009

Staff Intern

− Helped Association of Community Organizations for Reform Now (ACORN) office staff with reaching out to ACORN members and non-affiliated communities about community events, protests, and local news. − Assisted in organizing and running town hall meetings and outreach programs for at-risk youth of Schenectady. − Responsible for organizing call lists and membership.

My Education

Take a look at my formal education

Bachelor of Arts (B.A.), Political Science and GovernmentUniversity of Maryland College Park | 2010
Bachelor of Arts (B.A.), Political Science and GovernmentArizona State University | 2008

About Me

Samuel Warren

Experienced and driven marketing data evangelist with a demonstrated history of success in the global B2B space.

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