Domain: Broadcast Media As part of the Digital Analytics team, curate enterprise level digital measurement framework and disseminate metrics/benchmarks to various stakeholders and Business teams across Mediacorp. Responsible for delivering prompt response to ad-hoc analysis requests from Digital Sales Solutions team and Various Media Channel and BU teams. Train Sales and Ad Ops team on relevant tools and solutions developed/used by CIA team. Synthesize, integrate digital data from disparate sources and communicate a coherent story to address on-going business requirements.

NortonLifeLock | Aug 2015 - Apr 2018

Sr Online Marketing Specialist - Adobe Analytics & Digital Marketing

Domain: SaaS As part of the Norton eBusiness Division , I'm part of a 2 member Web Analytics team that is responsible for the implementation, upkeep and daily running of the Global Adobe Analytics platform across different countries & regions for a multitude of Norton and Symantec owned web domains over different device platforms. I take care of the reporting and Ad hoc Data analysis for various stakeholders globally and cater to any questions and queries that arise over implementation also. Previously At the Brand, Digital & Advertising division of Symantec Enterprise , I was responsible for the web analytics, Digital Marketing and Reporting upkeep for the symantec.com website globally, as part of a diverse team of talented digital marketers who oversee various channels of marketing digitally and report on the performance and quality of the efforts therein. I make sure that analytical data that flows in through the website is clean sensible and decision data worthy, that the foundations of data capture via Adobe Analytics is proper clean and solid. Tools and systems under use : Adobe Analytics ( Formerly Omniture Sitecatalyst ) Adobe Adhoc ( Formerly Omniture Dicsover) Adobe DataWorkbench ( Formerly Adobe Insight) Ensighen Tag management ClickTale - Customer experience using heatmap reports, as well as individual session replays. Qlikview visualization tool

Adobe | Jul 2014 - May 2015

Consultant - Adobe Analytics

Domain: Digital Consulting • Strong experience on various stages of Web Analytics process cycle. • Web Analytics experience in implementing tools like Adobe Analytics. •Specialist on Adobe SiteCatalyst Strategic Implementation and Re- Implementation Optimization. •Strong understanding of client business requirements and creates customized solution designs for measuring online metrics. • Consulting for omniture suite in digital marketing and web analytics space across various domains. • End to end support for Adobe product range in technical and business implementations. • Consulting clients on Digital Strategy roadmaps and data driven decision making • Implementation consulting for Adobe omniture analytics product suite – Site Catalyst, Adobe DTM • Business consulting on Web optimizations and Testing strategies • Developing analytics frameworks using adobe products for event tracking, channel management and marketing channel strategies • Tag Management, Site optimizations, Merchandising analytics and conversion improvement strategies • Dashboarding and reporting using Adobe Dashboarding tools and Generic Business Intelligence toolset. •Experience on handling Digital Marketing & Analytics training sessions.

Softcrylic | Sep 2013 - Jul 2014

Web Analyst

Domain : Digital Services Santosh was responsible for the Reporting and Dashboard management for the client’s Omniture Sitecatalyst existing setup, wherein he would send monthly and weekly reports for the fare sales and various campaign parameters, was exposed to using and maintaining the various classifications for delta products using SAINT Classification, also He was exposed to Adobe Discover.

Cognizant Technology Solutions | Mar 2010 - Sep 2013

Web Analytics Professional

Domain : Digital Services Digital Marketing & Analytics with an in depth focus on Web analytic solutions for ecommerce with hands on experience of 3+ years on IBM Coremetrics web analytics and marketing optimization solutions tool - its implementation along with various other digital marketing Agency codes for the purpose of capturing sales & marketing, consumer behavior data for Client's mobile and PC websites. Use of technologies : IBM CoreMetrics Web Analytics, Tealium TMS, JavaScript HTML, CSS,

My Education

Take a look at my formal education

Master of Science - MS, AnalyticsGeorgia Institute of Technology | 2021

Maulana Abul Kalam Azad University of Technology, West Bengal

Bachelor of Engineering - BE, Electrical and Electronics Engineeringformerly WBUT | 2009

High school, Maths , physics , chemistryVignan Vidyalayam | 2005

About Me

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