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Steven Gruber

Steven Gruber

Data Analyst

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Technologies

My Portfolio Highlights

My New Project

Introduction to Notebook Projects

My New Course

Introduction to Python

My New Project

Introduction to Notebook Projects

Cognitive explorer, unraveling the mysteries of human-like AI.

My Work

Take a look at my latest work.

course

Introduction to SQL

course

Intermediate SQL

course

Introduction to Python

course

Introduction to SQL

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to SQL
Intermediate SQL
Joining Data in SQL

My Work Experience

Where I've interned and worked during my career.

Simon Westfall-Kwong, LuxeLife Group of eXp Realty | May 2022 - Present

Licensed Realtor & Operations Manager

- Spearheaded data-driven lead generation strategies utilizing the Brivity CRM system, leading to an increase in qualified leads. - Analyzed client behavior and market trends to optimize marketing campaigns, resulting in a boost in conversion rates. - Developed and maintained performance dashboards to monitor key marketing metrics, providing actionable insights to improve ROI. - Executed marketing analytics to measure the effectiveness of open houses, leading to enhanced client targeting and improved sales outcomes.
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PwC | Mar 2017 - Jun 2021

Marketing Analytics Manager

- Developed and implemented a comprehensive reporting methodology for a 300-person marketing organization, aligning KPIs with strategic goals. - Coached and mentored marketing teams on leveraging data analytics to measure growth and impact, leading to an improvement in campaign effectiveness. - Pioneered the use of Salesforce, MicroStrategy, and Tableau for advanced data visualization and marketing performance storytelling, enhancing executive decision-making. - Conducted in-depth analysis of marketing campaigns, identifying trends and opportunities to optimize marketing spend and drive business growth.

PwC | Jan 2015 - Feb 2017

Financial Services Marketing Manager

- Co-led advanced marketing automation campaigns, optimizing targeting strategies based on analytics-driven insights. - Created a financial services report that tied marketing activities to the sales pipeline, consistently attributing an average of $11 million in monthly marketing-assisted revenue. - Led the development of dashboards and analytical models to track and report on social media and web properties, enhancing visibility into campaign performance. - Received the 2016 ITSMA Marketing Excellence Diamond Award for enhancing marketing agility, and the 2015 ITSMA Gold Award for driving revenue with thought leadership—directly contributing to $6 million in sales from marketing qualified leads.

PwC | Jan 2011 - Dec 2014

Financial Services Risk & Regulatory Marketing Senior Associate

- Directed digital marketing efforts for the Financial Services Risk & Regulatory Practice, leveraging analytics to optimize content distribution and customer engagement. - Led the design and launch of PwC’s Regulatory Navigator iOS app, providing clients with real-time access to regulatory updates and insights, enhancing client satisfaction and retention. - Utilized CRM and analytics tools to oversee the distribution of over 200 pieces of thought leadership, significantly improving engagement rates. - Orchestrated over 40 client events, both virtual and in-person, generating $9.5 million in projected income from key decision-maker attendance, supported by robust data analytics.

PwC | Oct 2009 - Dec 2010

Assurance Associate - Banking & Capital Markets

- Conducted data analysis and assurance procedures for leading financial institutions, ensuring compliance with regulatory standards and improving audit accuracy.

PwC | Jun 2008 - Aug 2008

Assurance Intern - Banking & Capital Markets

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My Education

Take a look at my formal education

B.S., Accounting, Information SystemsUniversity of Maryland - Robert H. Smith School of Business | 2009

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