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Sophia Turnbough

Sophia Turnbough


BI Developer

Birmingham, AL


My Portfolio Highlights

My New Course

Analyzing Police Activity with pandas

My New Course

Case Study: Analyzing Customer Churn in Tableau

Data professional, connecting the points between data insights and human behavior to drive decision making towards best business outcomes.

My Work

Take a look at my latest work.


Data Processing in Shell


Creating Dashboards in Tableau


Communicating Data Insights

My Certifications

These are the industry credentials that I’ve earned.

Data Engineer Associate

Data Engineer Associate

Other Certificates

Amazon Web Services AWS Certified Cloud Practitioner

Google Fundamentals of Project Management

DataCamp Introduction to Tableau

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

Southern Company | Sep 2022 - Sep 2023

Technical Data Analyst III

Administrator for a custom Information Delivery platform in utilities & energy, overseeing web deployments, data transformation, and management of 137 production databases. - Utilized multiple programming languages (T-SQL, PL/SQL, VBA, JavaScript, Python, PowerShell, Batch scripting, .NET, C#) for comprehensive database management and software development. - Developed with a DTAP (Development, Testing, Acceptance, Production) cycle, collaborating to identify and rectify bugs, preventing production issues. - Collaborated closely with stakeholders to gather business requirements, ensuring alignment of data projects with organizational goals. - Led vendor meetings, facilitating effective communication and coordination. - Conducted ad hoc data analysis projects using Excel and other tools, delivering actionable insights for decision-making processes. - Conducted research and prototyped tools, assessing their technical feasibility and integration with existing software platforms. - Maintained 17 virtual servers, including IIS host and Microsoft SQL Servers, with automated processes. - Collaborated with stakeholders to capture user feedback, driving new web application features. - Extracted and centralized source data in a multi-tier web application using VBA, PowerShell, T-SQL, PL/SQL. - Configured data into XML files for import into a custom web-based data platform (AVEVA Workhub and Dashboard). - Developed web content & integrated SSRS or Power BI reports into web pages using custom JavaScript, HTML, and CSS. - Optimized back-end data usage, platform flow, and work processes for enhanced performance. - Led project management initiatives for the web application data platform using Jira, facilitating meetings, sprint planning, and reviews. - Provided regular project updates, serving as a liaison between technical teams, vendors and business stakeholders. - Mentored team members in software development and data engineering best practices, resolving complex data issues.
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OnCentive - Tax Credits & Business Incentives | Jan 2022 - Sep 2022

Software Engineer

- Participated in requirements gathering to align project design with business needs. - Conducted research on emerging technologies and end-user requirements to craft innovative solution designs. - Collaborated with project managers to establish ambitious coding milestones. - Worked closely with development and operations teams to implement practical automation solutions. - Designed client-side and server-side architectures for cloud-based backend solutions. - Developed databases, table structures, and microservices using Python and C#/.NET. - Planned and engineered RESTful web services for precise data manipulation. - Led ETL (Extract, Transform, Load) task development, including third-party API integration. - Mentored junior team members to enhance the overall team skill set. - Contributed to internal initiatives for process improvements, best practices adoption, and fostering innovation. - Collaborated with engineers in brainstorming sessions, debugging efforts, and code reviews. - Conducted detailed studies on third-party data handling solutions to ensure compliance with internal needs and stakeholder requirements.

Subtly Graceful LLC | Nov 2020 - Present

Lead Technical Consultant

As the Lead Technical Consultant of Subtly Graceful LLC, I specialize in delivering a diverse range of data-driven and marketing projects with a focus on leveraging analytics to drive business growth and customer engagement. My expertise lies in SEO, digital marketing, business analytics, and project management. Key accomplishments and projects include: E-commerce and SEO Optimization (November 2020 - Present): - Enhanced an e-commerce platform's online presence and sales through strategic SEO and analytics. - Achieved substantial growth in site traffic and customer base. Project Management and Coordination (Aug 2022 - May 2023): - Managed payroll and logistics for local sports tournaments. - Maintained 100% payroll accuracy and coordinated multiple aspects, showcasing strong organizational and communication skills and ensuring seamless operations. Digital Marketing for MedTech's Online Business (Nov 2023 - Present): - Redesigned MedTech's website, significantly increasing web traffic, sales, and customer engagement. - Implemented marketing strategies that boosted sales during key periods. - Enhanced business processes, customer service automation, and market research, leading to improved conversion rates and customer retention. Digital Transformation Project (Nov - Dec 2023): - Managed a digital transformation scanning project, demonstrating proficiency in data handling, digital organization and process optimization. I continue to offer tailored solutions to clients across various industries and am currently available for new projects. My commitment to delivering high-quality results and enhancing business performance remains my top priority.

Independent | Dec 2016 - Jan 2022


- Transported children to and from school and extracurricular activities in a safe and timely manner. - Contributed to safe and stimulating environment while meeting physical, emotional, social and intellectual needs of children. - Aided children in their education by doing things such as homework help, supervised reading, and skills practice. - Assisted with light housekeeping duties as well as running errands. - Established lasting, professional connections with families and children by encouraging open communication and delivering positive feedback.

Woerner Landscape | Aug 2020 - Nov 2020

Front Desk Receptionist

- Performed basic IT skills and helped store transition to new POS system - Greeted new and regular customers - Answered phone calls - Organized ordering & deliveries - Processed billing payments with clients - Light housekeeping

Honeywell | May 2020 - Jul 2020

Network/Business Analyst Intern

- Collaborated on developing and expanding data and reporting infrastructure. - Utilized Tableau and SQL to deliver real-time insights into product management and critical KPIs. - Worked closely with executive technology team to implement robust network security measures. - Implemented multi-factor authentication to safeguard valuable assets. - Played a pivotal role in brainstorming and conceptualizing automation processes, with a focus on streamlining global asset management within the ServiceNow platform, particularly CMDB functionalities. - Provided proactive support to the team by leveraging research and problem- solving skills, effectively addressing challenges and contributing to the overall success of the project.

University of Arizona | Aug 2019 - May 2020

Information Technology Intern

- Streamlined technical support operations, including after-hours and weekend emergency response, to ensure continuous assistance. - Provided timely and efficient technical assistance through various channels, consistently resolving issues within 24 hours. - Expertly documented ticket resolutions and created comprehensive troubleshooting guides in SharePoint for the tech team's reference. - Optimized end-user device management by efficiently deploying Microsoft Windows images and software using SCCM. - Delivered fully configured workstations and hardware, empowering users to excel in their respective roles. - Accelerated examination processes through collaboration with professors, achieving an impressive turnaround time of 24-48 hours using ExamSoft. - Offered versatile technical support, effectively addressing issues both remotely and on-site across various scenarios. - Acquired valuable expertise through shadowing experienced personnel and hands-on learning, enabling the effective resolution of customer issues and troubleshooting technical problems. - Enhanced office equipment by identifying and replacing defective components, aligning with the technology plan. - Maintained system integrity by performing regular system patching and software updates on field laptops, ensuring security and up-to-date functionality.

UAB Medicine | Nov 2018 - May 2019

Laboratory Research Assistant


My Education

Take a look at my formal education

Bachelor's degree, Data Science & Engineering | PsychologyUniversity of Arizona | 2022
Backend DevelopmentBoot.dev | 2022
The University of Alabama

About Me

Sophia Turnbough

I am a BI developer cloud/data visualization engineer always learning about data analytics, visualization, cloud computing & neurodiversity through practice.

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