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Sharat Mongam

Sharat Mongam

Certified

Performance Marketing Manager

FinBox

Technologies

My Portfolio Highlights

My New Track

Spreadsheet Fundamentals

My New Course

Introduction to Python

My New Track

Spreadsheet Fundamentals

Insights artist, transforming data into visually stunning masterpieces of knowledge.

My Work

Take a look at my latest work.

course

Understanding Data Science

course

Introduction to SQL

course

Introduction to Python

course

Understanding Data Science

My Certifications

These are the industry credentials that I’ve earned.

SQL Associate

SQL Associate

Other Certificates

Google Google Data Analytics Professional Certificate

Coursera Meta Marketing Analytics Professional Certificate

DataCamp SQL Associate

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to SQL
Understanding Data Science
Intermediate SQL

My Work Experience

Where I've interned and worked during my career.

FinBox | Aug 2021 - Present

Performance Marketing Manager

- Driving performance and product marketing initiatives, efficiently managing the marketing budget by allocating resources to the most effective channels and strategies. - Developed and executed lead generation strategies to acquire new customers while maintaining a CMGR of 20.26% over 15 months. - Successfully launched two products, creating new revenue opportunities and achieving a 70% increase in product visibility. - Orchestrated and executed paid campaigns on digital channels, achieving 2X ROAS and identifying an opportunity size of 5X the ad spend. - Implemented personalized, automated drip email campaigns based on buyer personas and customer journey stages using HubSpot Automation. - Developed and implemented marketing automation workflows on HubSpot and Salesforce to nurture leads and reduced customer engagement TAT from over 3 days to 8 hours. - Developed a comprehensive ABM strategy that included account selection, personalised content, and multi-channel engagement tactics. - Worked closely with marketing and sales teams to build attribution models for revenue pipeline analysis to understand the impact of marketing initiatives. - Worked closely with the sales team to understand their needs, incorporated Salesforce CRM, and conducted training sessions for team members. - Implemented and utilized analytics tools and methodologies to gain deeper insights into user behavior and campaign performance. - Ensured close collaboration between product, sales, and content teams to meet business goals.
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GiantStride Media | Sep 2019 - Mar 2022

Senior Media Buyer and Performance Marketer

- Managed advertising spend of $300k per month, ensuring the achievement of KPIs across all channels on a monthly, quarterly, and annual basis. - Focused on improving key e-commerce metrics like Average Order Value (AOV), Customer Lifetime Value (CLTV), and Churn Rate for clients. - Successfully conducted Conversion Rate Optimisation(CRO), resulting in an 18% reduction in purchase drop-offs at the checkout page by optimizing the mobile version. - Utilised A/B testing to optimise creatives, audience, and web pages. - Skilled in using Google Analytics, Facebook Pixels, and GTM Tags to gain insights into user behavior, with extensive experience in Hotjar. - Utilised Google Data Studio for real-time report generation, along with the super metrics plugin for tracking Facebook Ads data.

Codeft Digital | Jan 2017 - Sep 2019

Digital Marketing Specialist

- Managed PPC campaigns across various platforms, including Google, Facebook, and LinkedIn Ads. - Defined key performance indicators (KPIs) and optimized campaigns through cost and performance analysis, resulting in improved return on investment (ROI). - Implemented customer relationship management (CRM) systems, marketing automation platforms, and analytics for efficient campaign execution. - Conducted conversion rate optimization (CRO) through comprehensive website analysis using tools such as HotJar, Google Tag Manager, and Google Analytics. - Conducted In-depth website analysis by using existing reports or by creating new custom dimensions, metrics or events to track the source, behavior, and actions of the visitors.

Talent Vouch | Jul 2015 - Dec 2016

Social Media Marketing Expert

- Created social media marketing strategy and campaign by creating content ideas, budget planning, and social media calendars. - Achieved audience engagement, website traffic, and revenue by utilizing all digital marketing aspects. - Compiled performance reports using Google Analytics and Facebook Ads Reporting. - Enhanced brand awareness in the digital space using Facebook Marketing. - Attended networking events and product launches.

My Education

Take a look at my formal education

Bachelor of Engineering (B.E.) Andhra University | 2015

About Me

Sharat Mongam

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