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Shawn Hicks

Sr. E-Commerce Analyst

Makita USA

Technologies

E-Commerce Analyst working in advertising and learning data analytics to advance in my career

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

MAKITA USA INC | Dec 2022 - Present

Senior E-Commerce Analyst

-Oversees advertising strategy and implementation on The Home Depot's online store. -Analyzes performance of advertising campaigns and adjusts as necessary to reach KPI goals. -Discover new opportunities for partnership with third-party companies to advance Makita's technological capabilities and, hence, efficiencies.

MAKITA USA INC | Jan 2019 - Nov 2022

E-Commerce Analyst

-Responsible for forecasting all products sold on Amazon to ensure Makita maintained healthy inventory and to accurately accrue for promotions -Created upper-, mid-, and lower-funnel advertising strategies for various display and search advertising campaigns on Amazon -Advised and assisted the Home Depot eCommerce team on advertising strategy and campaign creation -Built a SharePoint site with the purpose of streamlining communications and planning between internal Makita teams as well as external Amazon teams, while maintaining site and document access permissions for security and confidentiality purposes

MAKITA USA INC | Feb 2017 - Dec 2018

E-Commerce Support Specialist, National Account Sales

-Managed a significant Amazon Media Group (AMG) advertising budget by submitting content requests to Makita’s creative team, working closely with Amazon to launch campaigns as scheduled -Manage an even more significant Amazon Marketing Services (AMS) advertising budget by creating, monitoring, and adjusting Makita’s advertisements on Amazon from keyword bids to campaign budgets and targeted competitor products. -Increased fiscal year Return on Ad Spend (ROAS) by 11.4% from $21.10 to $23.50, bringing Makita an additional $4.1M in advertisement-related sales over the prior fiscal year ($1.1M of which was specifically due to more effective advertising) -Designed and built our multi-page Brand Store on Amazon (www.amazon.com/makitatools), featuring Makita’s promotions, products, and focus categories to build brand awareness and increase sales -Designed, on Amazon, a Makita brand page which better served the customer with easy navigation by calling out promotions and by linking to Makita's ad landing pages without resulting in pay-per-click spend. This led not only to higher conversion rates for Makita, but a much greater return on ad spend.

MAKITA USA INC | Dec 2015 - Jan 2017

Credit Collector

-Maintained working relationships with customers, calling them when their accounts are past due and researching customer claims of billing and shipping errors to validate claims. -Created a master account list, greatly increasing work efficiency, and leading to an expansion of my accounts. -Entrusted as the primary collector for various learned tasks. -Contributed to the training of a new team member, offering advice for efficient work practices to increase productivity while maintaining customer relationships.

The Houston Company | Jun 2014 - Dec 2015

Staff/Assistant Appraiser

-Assisted in research and creation of commercial property appraisal reports for major banks such as JPMorgan Chase Bank and Wells Fargo Bank. -Responsible for proofing reports prior to submittal. -Managed multiple projects, and achieved 100% timely delivery. -Created, tested, and updated training materials in the form of videos and documents for the future of the company

Panera Bread | Apr 2013 - Jul 2014

Associate

-Proposed and implemented a new line layout to improve speed of service and help with the training process -Trained new associates on the line and in the dining room -Managed associates on the line by delegating tasks and encouraging them to meet our speed of service and accuracy goals -Double checked orders for accuracy and improved customer satisfaction in the process

Little Bookworm | Jul 2013 - Jan 2014

Tutor

Creating lesson plans for students grades 4-12 not yet in school and helping students attending school to understand subjects including Math, Science, English/Writing, Reading, and History.

Knott's Berry Farm | Mar 2008 - Apr 2013

Team Lead

-Managed communications between departments -Monitored security of games remotely and in person to prevent losses -Ensured cash security policies were followed -Managed up to 20 games attendants per shift or up to 3 cash attendants per shift -Signed out funds to all team leaders and attendants in the Games department -Responsible for making sure all funds and game revenue were returned and accounted for

My Education

Take a look at my formal education

Bachelor of Arts (B.A.), Mathematics and Computer ScienceCalifornia State University-Fullerton | 2014

About Me

Learning new skills to increase job proficiency and data science skills

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